Asia-Pacific Golf Industry Outlook to 2018 – Surging Popularity of Golf in China and India to Spur Growth - Ken Research

Asia-Pacific Golf Industry Outlook to 2018 – Surging Popularity of Golf in China and India to Spur Growth

The report titled “Asia-Pacific Golf Industry Outlook to 2018 – Surging Popularity of Golf in China and India to Spur Growth” provides a comprehensive analysis of the market dynamics of the golf industry in 4 geography Asia Pacific, Japan, China, Australia and India. The report has highlighted major segments of the golf industry on the basis of golf events, golf tourism, golf equipment and apparels market, golf courses and driving ranges market. In golf equipment and apparels market, the report has discussed market size in terms of value and market segmentation by products and geography. The report also entails the market share of the major players in golf equipment and apparels industry in different regions. An analysis of the future of golf equipment and apparels market in Asia-Pacific region is provided on the basis of revenue of the market over next five years. The report also highlights the golf infrastructure and number of golfers in Asia-Pacific region.

Asia-Pacific Golf Industry Market

Asia-Pacific Golf Industry Market

Asia-Pacific

The golf equipment and apparels market in Asia-Pacific region has showcased a persistent trajectory of growth over the period 2008-2013. Asia-Pacific golf equipment and apparels marketcomprises of 4 countries which includes Japan, China, Australia and India. The overall market has recorded a stagnant CAGR over a period of 2008-2013. The growth in the Asia-Pacific golf equipment and apparels market is primarily driven by China and India which have emerged as the largest suppliers and retailer of golf equipment and apparels in the last few years. Asia-Pacific market for golf equipment and apparels has been traditionally dominated by golf equipment such as golf clubs and golf balls which have contributed nearly ~% to the overall golf market in 2013. Asia-Pacific golf equipment market recorded revenue of USD ~ million in 2013.

Japan

Japan golf industry recorded a negative CAGR of 2.6% from 2008-2013. The market has experienced a decline in terms of revenues over the last five years to USD ~ million in 2013 decreasing from USD ~ million in 2008. The driving range revenue and sales of equipment and apparels segments have increased within the industry and held a share of ~% and ~% respectively in Japan golf market during 2013. The market in 2013 was led by the domestic player Dunlop Sports with ~% contribution to the golf equipment and apparels market revenue. By 2018, golf industry is estimated to reach USD ~ million and thereby registering a negative CAGR of 0.4% over a period of 2014-2018.

Australia

The golf equipment and apparel market has undergone certain transition with the changing golfers’ demography in Australia. Over the last six years, golf equipment and apparels market have showcased down trends and registered a negative CAGR of ~% from 2008-2013. The domestic market for golf equipment and apparels has recorded revenue worth USD ~ million in 2013, which has fallen from USD ~ million in 2008. The market for golf equipment and apparels is likely to reach USD ~ million by 2018 from USD ~ million in 2013, and thereby register a negative CAGR of 2.7% from 2014-2018. At present, the country recorded ~ golf courses/clubs in 2013, which has inclined from ~ courses in 2008. New South Wales/ Australian Capital Territory region contributed a share of ~% to the total golf clubs in Australia in 2013.

China

The golf industry in China has evolved remarkably both in terms of the nature of the sport and market size over the past one decade. Golf equipment and apparels market in China generated revenue worth around USD ~ million in 2013, registering a CAGR of 9.7% from 2008-2013. Majority of the golf playing population in the country preferred TaylorMade-Adidas brand of Adidas group over any other golf brands in 2013. Brand preference for TaylorMade clubs products held a share of ~% for drivers, ~% for fairway woods and hybrids, ~% for irons and ~% for putters in 2013. On an average, ~ golf facilities existed in 2004, which has inclined to ~golf courses in 2013 and nearly catering ~ million golfers in China during 2013. In the last six years from 2008-2013, an average annual growth rate of 11.4% was witnessed in the number of golf courses in the country. The core golfer’s population accounted for ~% share to the total golfer’s population during 2013.

India

India golf equipment and apparels market is led by TaylorMade- Adidas India which accounted for a share of approximately ~% in Indian golf equipment and apparels market in FY’2013. The structural changes in the management and the decision to shut their direct operations of TaylorMade-Adidas in the Indian market, has drastically declined the revenue growth of the industry during the year 2013. This in turn provided impetus to Callaway golf, which captured a significant the market position in golf industry in India and emerged as the largest seller of golf equipment in the domestic market in FY’2014, with a share of ~% to the market. In near term, the market of golf equipment and apparels market in India is anticipated to reach USD 12.5 million in FY’2019 from USD ~ million in FY’2014, registering a double digit CAGR during FY’2014-FY’2019.

Key Topics Covered in the Report

  • Introduction of Asia-Pacific Golf Industry and by Geography such as China, Japan, Australia and India
  • Asia-Pacific Golf Equipment and Apparels Market Size by Revenue, 2008-2013
  • Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2008-2013
  • Market Share of Major Players in Golf Equipment and Apparels Market in Japan, China, and India
  • Competitive Landscape of Major Players in Australia Golf Equipment and Apparels Market
  • Analysis of Golf Infrastructure in Japan, China, Australia and India
  • SWOT Analysis of Golf Industry in Japan, China, Australia and India
  • Macroeconomic Factors of Golf industry in Japan, China, Australia and India
  • Trends and Developments in Asia-Pacific Golf Equipment and Apparels Market
  • Future Outlook and Projections of Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2014-2018

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Table of Contents

1.Asia-Pacific Golf Industry Introduction

2.Asia Pacific Golf Equipment and Apparels Market Size, 2008-2013

3.Asia Pacific Golf Equipment and Apparels Market Segmentation, 2008-2013

3.1.By Golf Equipment and Golf Apparel and Accessories, 2013

3.1.1.Asia-Pacific Golf Equipment Market Overview, 2013

3.1.2.Asia-Pacific Golf Apparels Market Overview, 2013

3.2.By Geography (Japan, China, Australia, India), 2008-2013

4.Asia Pacific Golf Industry: Trends and Developments

Burgeoning Online Market for Golf Equipment and Apparels

Popularity of Golf is Growing in North Asian Countries

Large Number of Golf Courses in Asia- Pacific Region

Golfer Population in Asia-Pacific Region (Trend Analysis)

Increasing Women Participation Rate

Advent of Golf Clubs Technologies

Short Golf Game Strategy

Golf Gaming Technologies

5.Asia Pacific Golf Equipment and Apparels Market Future Outlook and Future Projections, 2014-2019

5.1.By Geography (Japan, China, Australia, India), 2014-2018

5.2.Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Golf Equipment and Apparels Market Prospects

6.Japan Golf Industry Introduction

6.1.Japan Golf Tourism Market Overview

6.2.Japan Golf Events Market Overview

6.3.Japan Golf Market Size by Revenue, 2008-2013

6.4.Japan Golf Market Segmentation By Golf Courses, Golf Equipment and Apparels and Drive Ranges, 2008-2013

6.4.1.Japan Golf Courses Market Size by Revenue, 2008-2013

6.4.2.Japan Golf Equipment and Apparels Market Size by Revenue, 2008-2013

6.4.2.1.Japan Golf Equipment and Apparels Market Segmentation by Product Categories, 2010-2013

6.4.2.1.1.Japan Golf Clubs Market Overview, 2010-2013

6.4.2.1.2.Japan Golf Wear Market Overview, 2010-2013

6.4.2.1.3.Japan Golf Goods Market Overview, 2010-2013

6.4.2.1.4.Japan Golf Balls Market Overview, 2010-2013

6.4.2.1.5.Japan Other Golf Goods Market Overview, 2010-2013

6.4.2.2.Market Share of Major Players in Japan Golf Equipment and Apparels Market, 2013

6.4.2.3.Japan Golf Equipment and Apparels Market: Trends and Developments

Focus on Women Golf

New Marketing Strategies

6.4.3.Japan Golf Drive Ranges Market Size by Revenue, 2008-2013

6.5.Analysis of Golf Infrastructure in Japan

6.5.1.Golf Courses in Japan, 2008-2013

6.5.1.1.By Types, 2013

6.5.1.2.By Area, FY’2010 & FY’2011

6.5.1.3.By Golf Management Groups, 2008 & 2013

6.5.2.Rounds Played at Golf Courses in Japan, 2008-2013

6.5.3.Driving Ranges in Japan, 2008-2013

6.5.4.Golfers Population in Japan, FY’2008-FY’2013

6.5.5.Trend analysis of Number of Golf Infrastructure in Japan, 1985-2007

6.5.6.Golfing Population in Japan by Age, FY’1990 –FY’2006

6.5.7.Season to Play Golf in Japan

6.6.Major Golf Management Groups in Japan

6.6.1.Pacific Golf Management Holding

6.6.1.1.Business Overview

6.6.1.2.Business Strategies

Focus on Enhancement of Golf Courses Management

Acquisition of Golf Courses

6.6.1.3.Financial Performance, 2008-2013

6.6.2.Accordia Golf Group

6.6.2.1.Business Overview

6.6.2.2.Business Strategies

Multi Brand Positioning

Reduction in Costs

Improve Retail Business

Expansion of Drive Ranges Operation

Acquisition of Golf Courses in Urban Area

6.6.2.3.Financial Performance, FY’2008-FY’2013

6.6.3.Orix Corporation

6.6.3.1.Business Overview

6.6.3.2.Business Strategies

Real Estate Business

6.6.3.3.Financial Performance, 2008-2013

6.7.Japan Golf Industry Market: SWOT Analysis

Strength

Weakness

Opportunities

Threats

6.8.Japan Golf Market Future Outlook and Future Projections, 2014-2018

6.8.1.Japan Golf Market Segmentation, 2014-2018

6.8.1.1.Japan Golf Courses Market Future Outlook and Projections, 2014-2018

6.8.1.2.Japan Golf Equipment and Apparels Market Future Outlook and Projections, 2014-2018

6.8.1.2.1.Japan Golf Equipment and Apparels Market Segmentation Future Outlook and Projections, 2014-2018

6.8.1.3.Japan Golf Drive Range Market Future Outlook and Projections, 2014-2018

6.9.Japan Golf Industry Macroeconomic Factors: Historicals and Projections

6.9.1.Population, 2008-2018

6.9.2.Golfer’s Population, FY’2008-FY’2018

6.9.3.Exchange Rate of Japanese Yen Compared to the US Dollar, FY’2008-FY’2013

6.9.4.Consumer Spending on Recreational Goods and Services per Household, 2008-2013

6.9.5.Japan Real GDP Growth, 2008-2014

7.China Golf Industry Introduction

7.1.China Golf Tourism Market Overview

7.2.China Golf Events Market Overview

7.3.China Golf Equipment and Apparels Market Introduction and Market Size, 2008-2013

7.3.1.China Golf Equipment and Apparels Market Segmentation by Products, 2013

7.3.2.Market Share of Major Players in China Golf Equipment and Apparels Market, 2013

7.3.3.China Golf Equipment and Apparels Market: Trends and Developments

Increasing Golf Sports Participation

Lack of Domestic Players

Deeply Rooted Retail Channel

7.3.4.China Golf Equipment and Apparels Market Future Outlook and Future Projections, 2014-2018

7.4.Analysis of Golf Infrastructure in China

7.4.1.Golf Courses in China, 2008-2013

7.4.1.1.By Size, 2010 & 2013

7.4.2.New Golf Course Developments, 2008-2013

7.4.3.Golfers Population in China, 2008-2013

7.4.3.1.By Core and Occasional Golfers, 2011-2013

7.4.3.2.By Age Group, 2013

7.4.3.3.By Gender, 2008 & 2013

7.4.4.Rounds Played at Golf Courses in China, 2009 2013

7.4.4.1.By Regions, 2013

7.4.4.2.By 18- Hole Golf Courses, 2009-2013

7.4.4.3.Annual Income of Golfers in China, 2013

7.4.5.Consumer Behavior on Golf Consumption in China, 2013

7.4.5.1.Annual Expenditure on Golf Related Goods and Services by Golfers in China, 2013

7.4.5.2.Golf Brands Preference by golfers in China, 2013

7.5.China Golf Industry Market: SWOT Analysis

Strength

Weakness

Opportunities

Threats

7.6.China Golf Industry Macroeconomic Factors: Historicals and Projections

7.6.1.Population, 2008-2018

7.6.2.Golfer’s Population, 2014-2018

7.6.3.Exchange Rate of Chinese Yen Compared to the US Dollar, 2008-2013

7.6.4.Consumption Expenditure of Households on Recreation and Culture in China, 2008-2018

7.6.5.Golf Courses in China, 2014-2018

7.6.6.China New Golf Course Developments, 2014-2018

7.6.7.Real GDP Growth in China (%), 2008-2014

8.Australia Golf Industry Introduction

8.1.Australia Golf Tourism Market Overview

8.2.Australia Golf Events Market Overview

8.2.1.Golf Education Programs

8.3.Australia Golf Equipment and Apparels Market Introduction and Market Size, 2008-2013

8.3.1.Australia Golf Equipment and Apparels Market Segmentation by Products, 2008-2013

8.3.2.Australia Golf Equipment and Apparels Market: Trends and Developments

Rising Ageing Population of Australia

Free Demo Days

Growing Golf Tournament Sponsorships

Counterfeited Golf Products

8.3.3.Competitive Landscape of Major Players in Australia Golf Equipment and Apparels Market

8.3.4.Australia Golf Equipment and Apparels Market Future Outlook and Future Projections, 2014-2018

8.3.4.1.By Product Categories, 2014-2018

8.4.Analysis of Golf Infrastructure in Australia

8.4.1.Number of Golf Clubs in Australia, 2008-2013

8.4.1.1.By States, 2010-2013

8.4.1.2.By Club Membership Size, 2013

8.4.2.Golfers Population in Australia, 2008-2013

8.4.2.1.By Gender, 2008-2013

8.4.2.2.By Age Group, 2008-2013

8.4.3.Number of Rounds Played At Australia Golf Courses, 2008-2013

8.4.3.1.By States, 2010-2013

8.5.Australia Golf Industry Market: SWOT Analysis

Strength

Weakness

Opportunity

Threat

8.6.Australia Golf Industry Macroeconomic Factors: Historicals and Projections

8.6.1.Population, 2008-2018

8.6.2.Foreign Exchange Rate from Australian Dollar to the US dollar, 2008-2014

8.6.3.Australia Consumer Spending on Recreational and Cultural Services, 2008-2018

9.India Golf Industry Introduction

9.1.India Golf Course Development and Operations Market Overview

9.2.India Golf Tourism Market Overview

9.3.India Golf Events Market Overview

9.4.India Golf Equipment and Apparels Market Introduction

9.4.1.India Golf Equipment and Apparels Market Size by Revenue, FY’2008-2014

9.4.2.India Golf Equipment and Apparels Market Segmentation by Products, FY’2008-FY’2014

9.4.3.India Golf Equipment and Apparels Market Segmentation by Distribution Channel, FY’2013 & FY’2014

9.4.4.Price Analysis of Golf Equipment by Brands in India

9.4.5.Market Share of Major Players in India Golf Equipment and Apparels Market, FY2013

9.4.6.India Golf Equipment and Apparels Market: Trends and Developments

International Brands Seeking Entry into Indian Market

Promotion of Golf in Schools and Opening of Golf Academy

Introduction of Golf Leagues to Boost Golf Sports Sector in India

Budding Awareness of Fitness in India

9.4.7.India Golf Equipment and Apparels Market Future Outlook and Future Projections, FY’2015-FY’2019

9.5.Analysis of Golf Infrastructure in India

9.5.1.Number of Golf Courses in India,2008- 2013

9.5.2.Distribution of Golf Courses, 2013

9.5.2.1.By Availability Zone, 2013

9.5.2.2.By Private, Public and Resort Golf Courses, 2013

9.5.2.3.By Different Zones, 2013

9.5.2.4.By Types (Hill Station, International Standard, Tea Garden and Signature Golf Courses), 2013

9.5.2.5.By Size (9- Hole, 18-Hole and 27-Hole Golf Courses), 2013

9.5.2.6.By States, 2013

9.5.3.Golfer’s Population in India, 2013

9.5.3.1.By Armed Forces and Civilian Population, 2013

9.5.3.2.By Gender, 2013

9.5.3.3.By Age Group, 2013

9.5.4.Top Golf Courses in India, 2013

9.6.India Golf Industry Market: SWOT Analysis

Strengths

Weakness

Opportunities

Threats

9.7.India Golf Industry Macroeconomic Factors: Historicals and Projections

9.7.1.Population of India, 2008-2018

9.7.2.Consumer Spending on Recreational Activity, FY’2008-FY’2018

9.7.3.Inflation in India (%), 2011-2014

9.7.4.Exchange Rate of Indian Rupee Compared to the US Dollar, FY’2008-FY’2013

9.7.5.India Real Estate Market Size by Revenue, FY’2008-FY’2018

10.Appendix

10.1.Market Definitions

10.2.Abbreviations

10.3.Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

10.4.Disclaimer

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Contact Person- Ankur Gupta

Contact Email Id- ankur@kenresearch.com

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