Japan Golf Industry Outlook to 2018 - Driven by Rising Demand for Women Golf Apparels - Ken Research

Japan Golf Industry Outlook to 2018 – Driven by Rising Demand for Women Golf Apparels

The report titled “Japan Golf Industry Outlook to 2018 – Driven by Rising Demand for Women Golf Apparels” provides a comprehensive analysis of the market dynamics of the golf industry in Japan. The report has highlighted major segments of the golf industry on the basis of golf events, golf tourism, golf equipment and apparels market, golf courses and driving ranges market. In golf equipment and apparels market, the report has discussed market size in terms of value and market segmentation on the basis of golf clubs, golf balls, golf goods, golf wear and other golf goods.

Japan Golf Industry Market

Japan Golf Industry Market

The report also entails the market share of the major players in Japan golf equipment and apparels industry. An analysis of the future of golf equipment and apparels market in Japan is provided on the basis of revenue of the market over next five years. The report also highlights the golf infrastructure and number of golfers in Japan.

Japan golf industry recorded a negative CAGR of 2.6% from 2008-2013. The market has experienced a decline in terms of revenues over the last five years and the revenues generated by the market reached USD ~ million in 2013 decreasing from USD ~ million in 2008. The major reason for deterioration in the overall revenue of the industry was due to decline in the total golf participation rate, allied with the significant drop in the expenditure pattern per household on the sporting goods and recreational activities.

Golf economy in Japan consists of golf courses revenues, driving ranges revenues and sales of golf equipment and apparels. The contribution of golf courses revenue has declined from ~% in the year 2008 to ~% in 2013. On the other hand, drive range revenue and sales of equipment and apparels segments have increased within the industry and held a share of ~% and ~% respectively in Japan golf market during 2013.

The golf equipment and apparels market in Japan consists of golf clubs, golf balls, golf goods, golf wear and other golf goods. While golf clubs, golf goods, golf wear and other golf goods categories have showcased a steady growth within the golf equipment and apparels market in the last few years, there has been a decline in the revenue of golf balls category. Japan golf clubs market revenue amounted to USD ~ million in 2013 against USD ~ million in 2010 and registered a CAGR of 1.1% during the period of 2008-2013. Golf wear has the second largest share in golf equipment and apparels market in Japan and accounted for ~% share in the overall market in 2013. In 2013, female golf wear accounted ~% share in the overall golf wear market revenue while men golf market contributed a share of ~%.

The market in 2013 was led by the domestic player Dunlop Sports with ~% contribution to the golf equipment and apparels market revenue. Currently, the company is marketing three golf brands in Japan, named Srixon, XXIO and Cleveland. The second leading player in golf equipment and apparels market in Japan is TaylorMade-Adidas Golf which contributed ~% to the overall revenue of golf equipment and apparels in 2013. The company generated total revenue of USD ~ million from global sales and USD ~ million from Japan golf equipment and apparels in 2013. Others brands such as Titleist, Bridgestone, Maruman, Macgregor, Yonex, Honma, Kasko, PRGR, Katana and others contributed a share of ~% to the overall market in 2013.

Japan has one of the highest number of golf courses in Asia-Pacific region. However, a negative CAGR of 0.7% was recorded in the growth of golf courses in Japan during 2008-2013. Pacific Golf Management (PGM) Group has the highest number of golf courses in Japan, with ~ owned, leased and contracted golf courses. The company owned around ~% of the total golf courses in Japan in 2008 which has inclined to ~% in 2013. Japan also has around ~ driving ranges in 2013 which are spread all over the country. Golf courses and driving ranges have been serving around ~ million golfers, on an average ever year.

Over the next five years, the golf market in Japan is anticipated to be gloomy. By 2018, golf industry is estimated to reach USD ~ million and thereby registering a negative CAGR of 0.4% over a period of 2014-2018. The dwindling golfers in the country over the next couple of years are likely to hamper the growth of the market. Nonetheless, focus towards baby boomer population, creating golf awareness among youth, increasing golf popularity among female, increase in number of golf tournaments for handicap and amateurs golfers and golf tourism expansion are few attempts that golf courses operators and associations are executing to boost the golf enthusiasm in the country.

Key Topics Covered in the Report

  • Asia-Pacific Golf Equipment and Apparels Market Size by Revenue, 2008-2013
  • Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2008-2013
  • Overview of Japan Golf Tourism Market and Japan Golf Events Market
  • Japan Golf Market Size by Revenue, 2008-2013
  • Japan Golf Market Segmentation by Golf Courses Revenues; Driving Ranges Revenues and Sale of Golf Equipment and Apparels, 2008-2013
  • Market Segmentation of Japan Golf Equipment and Apparels Market by Products 2010-2013
  • Market Share of Major Players in Golf Equipment and Apparels Market
  • Trends and Developments in Japan Golf Equipment and Apparels Market
  • Analysis of Golf Infrastructure in Japan
  • Major Golf Management Groups in Japan
  • SWOT Analysis of Japan Golf Industry
  • Macroeconomic Factors of Japan Golf industry, Current and Projections
  • Future Outlook and Projections of Japan Golf Market and Market Segments, 2014-2018
  • Trends and Developments in Asia-Pacific Golf Equipment and Apparels Market
  • Future Outlook and Projections of Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2014-2018

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Table of Contents

1. Asia-Pacific Golf Industry Introduction

2. Asia Pacific Golf Equipment and Apparels Market Size, 2008-2013

3. Asia Pacific Golf Equipment and Apparels Market Segmentation, 2008-2013

3.1. By Golf Equipment and Golf Apparel and Accessories, 2013

3.1.1. Asia-Pacific Golf Equipment Market Overview, 2013

3.1.2. Asia-Pacific Golf Apparels Market Overview, 2013

3.2. By Geography (Japan, China, Australia, India), 2008-2013

4. Japan Golf Industry Introduction

5. Japan Golf Tourism Market Overview

6. Japan Golf Events Market Overview

7. Japan Golf Market Size by Revenue, 2008-2013

8. Japan Golf Market Segmentation By Golf Courses, Golf Equipment and Apparels and Drive Ranges, 2008-2013

8.1. Japan Golf Courses Market Size by Revenue, 2008-2013

8.2. Japan Golf Equipment and Apparels Market Size by Revenue, 2008-2013

8.2.1. Japan Golf Equipment and Apparels Market Segmentation by Product Categories, 2010-2013

8.2.1.1. Japan Golf Clubs Market Overview, 2010-2013

8.2.1.2. Japan Golf Wear Market Overview, 2010-2013

8.2.1.3. Japan Golf Goods Market Overview, 2010-2013

8.2.1.4. Japan Golf Balls Market Overview, 2010-2013

8.2.1.5. Japan Other Golf Goods Market Overview, 2010-2013

8.2.2. Market Share of Major Players in Japan Golf Equipment and Apparels Market, 2013

8.2.3. Japan Golf Equipment and Apparels Market: Trends and Developments

Focus on Women Golf

New Marketing Strategies

8.3. Japan Golf Drive Ranges Market Size by Revenue, 2008-2013

9. Analysis of Golf Infrastructure in Japan

9.1. Golf Courses in Japan, 2008-2013

9.1.1. By Types, 2013

9.1.2. By Area, FY’2010 & FY’2011

9.1.3. By Golf Management Groups, 2008 & 2013

9.2. Rounds Played at Golf Courses in Japan, 2008-2013

9.3. Driving Ranges in Japan, 2008-2013

9.4. Golfers Population in Japan, FY’2008-FY’2013

9.5. Trend analysis of Number of Golf Infrastructure in Japan, 1985-2007

9.6. Golfing Population in Japan by Age, FY’1990 –FY’2006

9.7. Season to Play Golf in Japan

10. Major Golf Management Groups in Japan

10.1. Pacific Golf Management Holding

10.1.1. Business Overview

10.1.2. Business Strategies

Focus on Enhancement of Golf Courses Management

Acquisition of Golf Courses

10.1.3. Financial Performance, 2008-2013

10.2. Accordia Golf Group

10.2.1. Business Overview

10.2.2. Business Strategies

Multi Brand Positioning

Reduction in Costs

Improve Retail Business

Expansion of Drive Ranges Operation

Acquisition of Golf Courses in Urban Area

10.2.3. Financial Performance, FY’2008-FY’2013

10.3. Orix Corporation

10.3.1. Business Overview

10.3.2. Business Strategies

Real Estate Business

10.3.3. Financial Performance, 2008-2013

11. Japan Golf Industry Market: SWOT Analysis

12. Japan Golf Market Future Outlook and Future Projections, 2014-2018

12.1. Japan Golf Market Segmentation, 2014-2018

12.1.1. Japan Golf Courses Market Future Outlook and Projections, 2014-2018

12.1.2. Japan Golf Equipment and Apparels Market Future Outlook and Projections, 2014-2018

12.1.2.1. Japan Golf Equipment and Apparels Market Segmentation Future Outlook and Projections, 2014-2018

12.1.3. Japan Golf Drive Range Market Future Outlook and Projections, 2014-2018

13. Japan Golf Industry Macroeconomic Factors: Historicals and Projections

13.1. Population, 2008-2018

13.2. Golfer’s Population, FY’2008-FY’2018

13.3. Exchange Rate of Japanese Yen Compared to the US Dollar, FY’2008-FY’2013

13.4. Consumer Spending on Recreational Goods and Services per Household, 2008-2013

13.5. Japan Real GDP Growth, 2008-2014

14. Asia Pacific Golf Industry: Trends and Developments

Burgeoning Online Market for Golf Equipment and Apparels

Popularity of Golf is Growing in North Asian Countries

Large Number of Golf Courses in Asia- Pacific Region

Golfer Population in Asia-Pacific Region (Trend Analysis)

Increasing Women Participation Rate

Advent of Golf Clubs Technologies

Short Golf Game Strategy

Golf Gaming Technologie

15. Asia Pacific Golf Equipment and Apparels Market Future Outlook and Future Projections, 2014-2019

15.1. By Geography (Japan, China, Australia, India), 2014-2018

15.2. Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Golf Equipment and Apparels Market Prospects

16. Appendix

16.1. Market Definitions

16.2. Abbreviations

16.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

16.4. Disclaimer

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Contact Person- Ankur Gupta

Contact Email Id- ankur@kenresearch.com

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