Egypt Online Advertising Market Outlook to 2017
Favorable Prospects in Online Search Advertising
February 2014
36
About the Report
About the Report
Products
Products
Cost Per Click, Cost Per Thousand Impression, Cost Per Action, Cost Per Completed View, Search and Social, Display, Lead Generation, Sponsorship Adver
Companies
Google, Facebook, Yahoo, Twitter, Starcom Media Vest Group, OMD Media Group, Universal Media, Initiative, Digital Republic, Techno Wireless
Table of Contents
Table of Contents
1. Egypt Online Advertising Market Size and Introduction
2. Egypt Online Advertising Market Revenue Models, 2012
3. Egypt Online Advertising Market Segmentation by Type of Industry, 2007-2012
4. Egypt Online Advertising Market Segmentation by Type of Advertisement, 2007-2012
4.1. Market Size of Different segments in the Egypt Online Advertising Market
4.1.1. Egypt Online Display Advertisment Market, 2007-2012
4.1.2. Egypt Online Search Advertisment Market, 2007-2012
4.1.3. Egypt Online Lead Generation Advertisment Market, 2007-2012
4.1.4. Egypt Online Sponsorship Advertisement, 2007-2012
4.1.5. Egypt Video Advertisement Market, 2007-2012
4.1.6. Egypt Mobile Advertisment Market, 2007-2012
4.1.7. Egypt E-Mail Advertsement Market, 2007-2012
4.1.8. Egypt Online Classifieds Advertisement Market, 2007-2012
5. Market Share of Major Players in Egypt Online Advertising Market, 2012
6. Competitive Landscape of Major Players in Egypt Online Advertising Industry
7. Egypt Online Advertisement Market Future Outlook and Projections, 2013-2017
8. Macro Economic Indicators of Egypt Online Advertising Industry, 2007-2017
8.1. Gross Domestic Product of Egypt, 2007-2017
8.2. Internet Users in Egypt, 2007-2017
8.3. Mobile Subscribers in Egypt, 2007-2017
8.4. E-Commerce Industry in Egypt, 2007-2017
8.5. Average Online Time Spent in Egypt, 2007-2017
8.6. M-Commerce Industry in Egypt, 2007-2017
9. Egypt Online Advertising Market Trends and Development
Social Media Revolutionizing the Online Advertising
Emergence of Online Group Buying Sites
10. Appendix
10.1. Market Definitions
10.2. Abbreviations
10.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
10.4. Disclaimer
List of Figure
Figure 1: Egypt Online Advertising Market Size on the Basis of Spending in USD Million, 2007-2012
Figure 2: Market Share of Major Players in Egypt Online Display Advertising (Google, Facebook, Yahoo, Twitter) on the Basis of Spending in Percentage, 2012
Figure 3: Egypt Online Advertising Market Future Projections on the Basis of Spending in USD Million, 2013-2017
Figure 4: Gross Domestic Product of Egypt in USD Million, 2007-2017
Figure 5: Internet Users in Egypt in Million, 2007-2017
Figure 6: Mobile Subscribers in Egypt in Million, 2007-2017
Figure 7: E-Commerce Industry in Egypt in USD Million, 2007-2017
Figure 8: Average Online Time Spent in Egypt per Day in Hours, 2007-2017
Figure 9: M-Commerce Industry in Egypt in USD Million, 2007-2017
List of Table
Table 1: Cost of Revenue Models in Egypt Online Advertising Industry in USD, 2012
Table 2: Egypt Online Advertising Market Spending by Type of Industry in USD Million and Contribution on the Basis of Spending in Percentage, 2012
Table 3: Egypt Online Advertising Market Segmentation by Type of Advertisement on the Basis of Spending in Percentage, 2007-2012
Table 4: Market Size of Different Types of Online Advertisements (Display, Search, Lead Generation, Sponsorship Advertisement, Digital Video, E mail, Mobile and Classifieds) on the Basis of Spending in USD Million, 2007-2012
Table 5: Competitive Landscape of Major Advertising Agencies (Starcom Media Vest Group, OMD, Universal Media, Initiative Group, Digital Republic, Techno Wireless) in the Egypt Online Advertising Industry
Table 6: Egypt Online Advertising Market Future Projections by Type of Advertisement (Display, Search, Digital Video, Mobile, Lead Generation, Sponsorship Advertisements, E mail, Classifieds) on the Basis on Spending in USD Million, 2013-2017
Table 7: Correlation Matrix for Egypt Online Advertising Market
Table 8: Regression Coefficients Output
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