Europe athletic apparel and footwear market has grown at a considerable rate over the last five years with corresponding rise in living standards and increasing health consciousness among the masses, which has led to increase in sports participation in Europe. Rising government efforts to encourage women participation in sports has also led to an increase in the demand of athletic apparel and footwear in the region. Athletic apparel has been the largest contributor in terms of revenue accounting for more than 50% share in the total sportswear revenue in 2013.
Western Europe including Germany, UK, France and others holds the largest share in athletic apparel and footwear market in the region in terms of revenue generation The increasing sportswear sales Western European countries have been fuelled by escalating disposable incomes, increased sports participation among women and people over 50 years as a result of rising health awareness. The Eastern Europe athletic apparel and footwear market is slowly increasing in terms of revenue generation and is being majorly driven by the increasing demand from Russians. Major players such as NIKE, Adidas and Puma have set up their manufacturing units in countries such as China, Cambodia and other Asian countries due to low labor and manufacturing cost, which enable these companies to offer their sportswear at affordable prices to the customers.
Athletic apparel segment would continue to dominate the sportswear market in Europe in the coming years. Sports apparel and footwear industry will showcase a stable growth in Europe in the coming years. While western European countries would showcase moderate annual growth rates in the coming 5 years, Eastern Europe countries such as Russia, Poland, Czech Republic and others would show faster growth in terms of athletic apparels and footwear sales, thus driving the overall market”, according to the Research Analyst, Ken Research.
The report titled “Europe Athletic Apparel and Footwear Industry Outlook to 2018 - Eastern European Region to Drive Future Growth” provides detailed overview on the Europe athletic apparel and footwear market and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, athletic wear manufacturers to align their market centric strategies according to ongoing and expected trends in the future.