Increasing Consumption of Consumer Goods to Amplify Demand: Ken Research

April 2014  

The consumer base for several commodities in India, especially FMCGs is expanding due to the rising disposable incomes of the population. Due to the rise in income levels, changing lifestyle patterns, growth of the consumer society and health consciousness, the population of India is increasingly opting for bottled goods, in turn resulting in the growth of the PET bottles and preform market in the country.


The demand for packaged goods in India is on a constant rise since the lifestyle pattern of the masses is transitioning towards more convenience. Plastic packaging accounts for nearly 45% of the entire packaging industry in India. Driven by economic growth and increasing share of organized retail, the Indian packaging industry is growing at an exponential pace, specifically plastic packaging. Consumer interest is shifting towards packaged products that increases shelf life, reduces cost and is light weight. Since PET packaging offers all the aforementioned advantages, the demand for preforms is anticipated to amplify correspondingly. Segments such as carbonated soft drinks, packaged drinking water and alcoholic beverages are the major consumers of PET preforms in India.  
 
“Due to the development of India’s economy, the population is increasingly being able to afford FMCG. Subsequently, PET preforms are required for meeting the packaging requirements of these goods.”– according to the research report ‘India PET Preform Market Outlook to FY’2018- Rising Demand for PET Packaging to Provide Growth Impetus’ by Ken Research 
 
The report provides detailed overview of the production of PET preforms in India and the end user segments and helps readers in identifying the ongoing trends in the key segments of the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants, PET preform manufacturing enterprises, marketing companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.