The diagnostics industry in Europe has been working with three clusters of stakeholders to spread awareness of in vitro diagnostics. These clusters include lab medicine professionals, patient groups and health economists. The in vitro diagnostics industry has historically had close contacts with the professional associations of laboratory medicine and has recently started partnering with them to encourage awareness of in vitro diagnostics. With the support of the European Diagnostics Manufacturers Association, European Laboratory Medicine has been established to connect several professional organizations in laboratory medicine. This new forum has been spreading awareness of the importance of laboratory medicine in general and in vitro diagnostics in particular.
The company’s competitiveness in the European market is also determined by a strategy of acquisitions and partnerships, which has enabled it to supplement its areas of specialization and to develop new, multidisciplinary approaches The competition in Europe has been growing more intense, with the countries’ demographics shifting owing to ageing populations and declining birth rates, business becoming progressively more global, and companies from other areas of business entering the IVD market.