The furniture market in India has historically witnessed a prolific boom in the country. There were a number of factors which have led to a growth in the demand of furniture in the Indian households in the last few years. The growing economy of the country has encouraged the spending capacity of the people, which in turn has impelled the sales of branded furniture items in the market. The growing phase of infrastructure and real estate market has also augmented the demand for furniture products in the country. Additionally, the rapidly growing urbanization and changing lifestyles of Indians has also encouraged the sales of stylish and high end furniture, thus leading to the overall growth in the furniture market in India over the past few years.
In the organized retail segment, the market is occupied by leading companies such as Godrej Interio, Home centre, Nilkamal, Durian Furniture, Style Spa among others, which grabbed significant positioning in the domestic market in the recent years.
Increasing sedentary lifestyle of the India population has led to a decline in the number of footfalls in brick and mortar stores, resulting in impelling the online sales of lifestyle and utility products which includes furniture items. Companies such as pepperfry.com, fabfurnish.com, urbanladder.com have been some of the major players operating in the online furniture market in India. Currently, in order to create a need and make the consumers more aware towards online shopping of furniture items, leading e-commerce companies have been engaging themselves into various promotional activities by offering heavy discounts and discount coupons to the purchasers. In addition to the heavy discounts, the furniture selling websites are also offering a wide range of furnishing products, home accessories and various home décor items on their portals.
“Rapid urbanization, rising brand awareness, spurring disposable income and convenience are some of the prime factors driving the online shopping among the masses. A wide range of options and time saving mode of shopping has encouraged people to incur greater spending on lavish and lifestyle products such as clothing, footwear, accessories along with home décor and furniture items.”, according to the Research Analyst, Ken Research.
The report “
India Furniture Market Outlook to 2018 - Online Furniture Sales Gaining Traction” provides detailed overview on the furniture market across India and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, retail and consumer goods experts, furniture manufacturers and suppliers and other stakeholders align their market centric strategies according to ongoing and expected trends in future.
