Indian Maternity and Baby Care Market to Reach INR 127,300 Million by 2018: Ken Research

January 2014  

New Delhi: 1/27/2014: In the past, majority of the garment houses and manufacturers in India failed to address the garment needs of expecting women. However, the growing awareness about maternity products has attracted the attention of many garment manufactures and others to tap this niche segment of the domestic market. However, with rising awareness and growing preferences for western wear maternity clothing primarily amongst the urban section of the population, the demand for maternity clothing spurred. Additionally, the increasing fashion consciousness among the women also escalated the demand for maternity wear in India, which further increased its penetration in the Indian market. India has witnessed a growth in demand for maternity apparels in the recent years both from local stores such as U MASS, Curves and several others and branded stores such as Nine, Morph Maternity and others.

 
In 2007, brands such as Morph Maternity entered the market with greater emphasis on ethnic maternity wear apparels over western maternity apparels which had greater mass appeal as compared to the western maternity apparels. However, western maternity apparels have been showcasing growing acceptance in India owing to rising awareness, increase in personal disposable income and increasing number of working women in the country. Many maternity brands are experimenting with new styles to provide their customers with more options. With the increasing number of working women in the population, maternity brands have extensive range of maternity office wardrobe on offer. Increasing production of such clothing in accordance with the rising demand of expecting women is expected to further support the market in the coming years.
 
In addition to the growing demand for maternity wear, the baby care products market is also showcasing remarkable growth. The trend of possessing premium products and accessories is no longer the monopoly of youth segment of the population. Rising personal disposable income, greater focus on baby hygiene and wide range of products available in each category from baby bath care to hair care to baby skin care products and baby food and diapers, has aided the market revenue of baby care in India in the past few years.
 
“With large middle class population base and increasing penetration of women in country’s workforce, the future of baby care industry seems promising. The growing culture of dual income parents will drive the demand for baby care products in India. India’s robust economic progress and brighter economic conditions in the future will significantly impact the consumption of baby food as higher household income signifies greater possibility of spending on baby care products”, according to the research Analyst, Ken Research.
 
The report titled “India Maternity and Baby Care Industry Outlook to 2018 – Hybrid Expansion of Retail and Online Channels to Lead the Future Growth”, provides detailed overview on the Indian Maternity and Baby Care Products Market and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, maternity brands and baby care product companies to align their market centric strategies according to ongoing and expected trends in the future.