The country is an amalgamation of Western, Jewish and Arab culture and showcases a high influence of the western world in its eating and buying habits. The comparative affluence and western outlook of Israeli consumers is visibly reflected in high levels of consumption of baby food in the country. Unlike other Middle Eastern countries Israel observes a well developed market for prepared and other baby food products. The market for prepared baby food in Israel has witnessed mounting sales over the period of 2007-2012. With the entry of new products in the market, the prepared baby food category is also expected to register rapid growth. Furthermore, the innovation in baby food offerings and enhanced purchasing power along with entry of new international players is expected to boost the sales of other baby food products in the country.

“The stringent work requirements have impelled the parents to increasingly switch towards the prepared baby food, which are a convenient substitute for the home-cooked food as they are rich in nutrients. The marketing efforts of the major market players have also enacted a vital role in familiarizing the parents about their products which are healthy and have longer shelf lives.” According to the research report ‘Israel Baby Food Industry Outlook to 2017’ by Ken Research.

According to the report-The demand for various food items such as juices for babies, teas, rusks and others is growing steadily as people in Israel willingly spending on providing specifically manufactured foods for children, which focus on fulfilling the nutrition purposes.

The report provides detailed overview on the baby food market of Israel and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, baby food companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.