WHO: The Stakeholders

A newly established corporation aimed to build a multi-specialty medical facility in a growing region of the Philippines. Their vision was to address unmet healthcare needs and establish themselves as a leading provider. To achieve this, they partnered with Ken Research, a trusted mid-tier consulting firm, to create a comprehensive business case.

Ken Research was selected for its proven expertise in market intelligence, financial modeling, and healthcare sector analysis, ensuring the client received actionable insights to make data-backed decisions.

Healthcare Market Opportunities in Philippines — Who, What, When, Where and Why

Solution Provided by Ken Research for Philippines Healthcare Industry

WHAT: The Challenge

The client faced several challenges:

Understanding Market Potential: Accurately estimating the demand for specialized healthcare services in the region.
Competitive Benchmarking: Identifying gaps in existing facilities and carving a unique position in the market.
Financial Feasibility: Creating realistic revenue and cost projections to secure investor confidence.

These challenges demanded a thorough feasibility study combining market research, competitive analysis, and financial modeling.

WHEN: The Project Timeline

Ken Research conducted the engagement over 12 weeks, ensuring timely delivery of insights. Key phases included:

Weeks 1-4: Market assessment and opportunity analysis.
Weeks 5-8: Financial modeling and cost-revenue forecasts.
Weeks 9-12: Strategic recommendations and client presentations.

WHERE: The Target Location

The facility was planned for Pampanga, Philippines, a strategic location due to:

Growing Population: The region is urbanizing rapidly, with healthcare demand projected to grow by 5% annually.
Service Gaps: Only 5-7 multi-specialty facilities operate in Pampanga, creating a clear market opportunity.
Accessibility: Proximity to Metro Manila enables access to urban patients seeking advanced healthcare.

WHY: The Problem

The healthcare industry in Philippines faced three key challenges:

Unmet Patient Needs: Chronic disease prevalence (e.g., diabetes, heart conditions) created demand for specialized care.
Untapped Market: Rising disposable incomes and government programs like Universal Health Care (UHC) expanded the addressable market.
Investor Concerns: A lack of data-driven financial projections made it difficult to secure funding.

HOW: The Solution

Ken Research addressed these challenges through a three-pronged approach:

1. Market Assessment

Ken Research provided insights into the market's potential by analyzing:

Market Growth:
- The Philippine multi-specialty healthcare market grew at a CAGR of 8% (2018-2023), reaching USD 450 million.
- Regional growth in Pampanga was driven by chronic disease prevalence and urbanization.
Revenue Opportunity:
- Total Addressable Market (TAM): USD 450 million.
- Serviceable Available Market (SAM): USD 200 million.
- Serviceable Obtainable Market (SOM): USD 25-30 million.
Healthcare Trends:
- Rising demand for diagnostics and advanced surgical procedures.
- Increasing government healthcare investments under UHC, targeting coverage for 100+ million Filipinos by 2025.

2. Competitive Benchmarking

Ken Research analyzed competitors to identify gaps and opportunities:

Market Share Insights:
- The top three providers controlled 60% of the market, leaving room for niche players.
Positioning:
- PRIMAC could differentiate itself with:

Advanced diagnostics (MRI, CT scans).
Comprehensive surgical and outpatient services.
Competitive pricing for middle-class patients.

3. Financial Feasibility

Ken Research developed detailed financial projections for Year 5 operations:

Revenue Streams

Revenue Stream	Average Fee (USD)	Daily Volume	Annual Revenue (USD)
Consultations	40	120	1,680,000
Surgical Procedures	1,200	8	2,880,000
Diagnostics and Imaging	80	150	4,200,000
Ancillary Services	Variable	-	400,000
Total Revenue (Year 5)	-	-	9,160,000

Operational Costs (OPEX)

Category	Annual Cost (USD Million)
Staff Salaries	1.8
Utilities & Maintenance	1.4
Consumables & Marketing	1.3
Total OPEX	4.5

Profitability

Net Profit (Year 5): USD 4,660,000.
Break-Even: By Year 4, achieving an ROI of 15% by Year 5

Outcome: A Clear Roadmap to Success

Ken Research enabled the client to:

Validate Market Potential: Detailed market insights confirmed Pampanga’s growth potential for specialized healthcare.
Secure Investments: Robust financial projections provided clarity and confidence to investors.
Plan for Scalability: A phased approach to operations ensured sustainable growth.

The client is now well-positioned to launch a state-of-the-art facility, addressing healthcare gaps and setting new benchmarks for quality care.

Client Testimonial

"Ken Research’s team brought clarity and precision to our ambitious project. Their ability to combine data analytics with actionable strategies was invaluable in helping us achieve our goals. Their insights gave us the confidence to move forward."
— Client Representative

Are you looking to unlock market opportunities and build a strong business case? Partner with Ken Research for customized market intelligence and strategic advisory services.