How to Lower Customer Acquisition Cost in Paid Growth Channels

In the competitive world of digital marketing, mastering the art of reducing customer acquisition costs (CAC) can significantly enhance a business’s profitability and efficiency. Understanding and implementing cost-effective strategies is vital, especially within paid growth channels, where expenses can quickly spiral. Understanding Customer Acquisition Cost Customer acquisition cost measures the total cost of getting a… Read More »

Hiring Employees in Niche Industries Explained

Hiring employees in niche industries presents a distinct set of challenges and opportunities. These industries, characterized by specialized skills and knowledge, often need help finding the right talent due to a limited candidate pool. However, for businesses that successfully navigate these challenges, there are significant opportunities to gain a competitive edge. Challenges and Opportunities The… Read More »

5 Reasons Why You Need Direct Mail Marketing

While direct mail might not be a favored strategy for many marketers today, it is by no means outdated. There are numerous valid reasons for including direct mail in your marketing toolbox, especially if it’s a method you haven’t yet utilized. Interestingly, the reduced competition in the direct mail marketing field could present an excellent… Read More »

Accenture PLC: Leading the Charge in Europe Blockchain in the BFSI market with Innovation and Technology

Accenture Plc an Irish-American professional service company is one of the leading service providers in the Europe Blockchain in the BFSI market. Accenture is counted as the biggest consulting firm in the world in terms of employees. The firm specializes in management consulting, business process outsourcing, risk management, and systems integration & technology. Story Outline… Read More »

Workday Inc. boosts its performance to give ample competition for the top ranking

Being a Cloud-Based vendor in Human Capital Management, financial management and others, leading for a broad reach out with different goals set out for promising growth. STORY OUTLINE With the presence of cloud based and digitized solutions, Workday upgrades itself on a quick succession. With technological innovation, Workday Inc. quickly propelled upwards. Focusing mainly on… Read More »

Top 4 players in US Expandable Polystyrene (EPS) Market

STORY OUTLINE Flint Hills Resources: Championing innovation and excellence by putting focus on four pills; Innovation, People & Communities, Environment, Health & Safety. NexKemia: Becoming a technical and service leader by producing Expandable Polystyrene products since 2008. The Dow Chemical Company: Maximizing long term value per share by becoming the most respected and valuable science… Read More »

Exide Industries Takes Lead in Lithium-ion Battery Market with Strong Customer Connect and Impressive Order Book: Ken Research

Exide Industries leads in lithium-ion batteries, with strong customer relationships and a Rs 600-700 crore order book. Joint ventures and a multi-gigawatt cell manufacturing plant further bolster their market position. Storyline Exide Industries leads in customer engagement. Current order book worth Rs 600-700 crore. Joint venture with Leclanché SA for lithium-ion batteries. As per Ken… Read More »