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Rapala VMC Corp (RAP1V) - Financial and Strategic SWOT Analysis Review

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Rapala VMC Corp (RAP1V)-Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company's businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

- Business description-A detailed description of the company's operations and business divisions.

- Corporate strategy-Analyst's summarization of the company's business strategy.

- SWOT Analysis-A detailed analysis of the company's strengths, weakness, opportunities and threats.

- Company history-Progression of key events associated with the company.

- Major products and services-A list of major products, services and brands of the company.

- Key competitors-A list of key competitors to the company.

- Key employees-A list of the key executives of the company.

- Executive biographies-A brief summary of the executives' employment history.

- Key operational heads-A list of personnel heading key departments/functions.

- Important locations and subsidiaries-A list and contact details of key locations and subsidiaries of the company.

- Detailed financial ratios for the past five years-The latest financial ratios derived from the annual financial statements published by the company with 5 years history.

- Interim ratios for the last five interim periods-The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Rapala VMC Corporation (Rapala) is a fishing tackle company that designs, manufactures and markets fishing lures, treble hooks, baits, and fishing related knives and tools. The company also produces and distributes cross country skis, hunting and outdoor knives, and plastic molding products. It markets these products under the brands of Rapala, VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson and Peltonen. The company serves products to the fishermen for catching fish. Rapala has manufacturing facilities in Finland, France, Estonia, Russia, Indonesia and the UK. The company markets own branded fishing products and other products through a global distribution network. It also distributes third party products for sport fishing, outdoor hunting and winter sports. Rapala is headquartered in Helsinki, Finland.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.

- The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors' business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.

- The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.

- Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

- Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.

- Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company


Table Of Content


Table of Contents

Table of Contents 3

List of Tables 5

List of Figures 5

Section 1-About the Company 6

Rapala VMC Corp-Key Facts 6

Rapala VMC Corp-Key Employees 7

Rapala VMC Corp-Major Products and Services 8

Rapala VMC Corp-History 10

Rapala VMC Corp-Locations And Subsidiaries 12

Head Office 12

Other Locations & Subsidiaries 12

Section 2-Company Analysis 14

Company Overview 14

Rapala VMC Corp-Business Description 15

Business Segment: Group Products 15

Overview 15

Performance 15

Business Segment: Third Party Products 15

Overview 15

Performance 15

Geographical Segment: Nordic 15

Target Markets 15

Performance 15

Geographical Segment: North America 15

Target Markets 15

Performance 16

Geographical Segment: Rest of Europe 16

Target Markets 16

Performance 16

Geographical Segment: Rest of the World 16

Performance 16

Rapala VMC Corp-Corporate Strategy 17

Rapala VMC Corp-SWOT Analysis 18

SWOT Analysis-Overview 18

Rapala VMC Corp-Strengths 18

Rapala VMC Corp-Weaknesses 19

Rapala VMC Corp-Opportunities 20

Rapala VMC Corp-Threats 21

Rapala VMC Corp-Key Competitors 22

Section 3-Company Financial Ratios 23

Financial Ratios-Capital Market Ratios 23

Financial Ratios-Annual Ratios 24

Performance Chart 27

Financial Performance 27

Financial Ratios-Interim Ratios 28

Financial Ratios-Ratio Charts 29

Section 4-Appendix 30

Methodology 30

Ratio Definitions 30

About GlobalData 34

Contact Us 34

Disclaimer 34

List Of Figure

List of Figures

Rapala VMC Corp, Performance Chart (2013-2017) 27

Rapala VMC Corp, Ratio Charts 29

List Of Table

List of Tables

Rapala VMC Corp, Key Facts 6

Rapala VMC Corp, Key Employees 7

Rapala VMC Corp, Major Products and Services 8

Rapala VMC Corp, History 10

Rapala VMC Corp, Other Locations 12

Rapala VMC Corp, Subsidiaries 12

Rapala VMC Corp, Key Competitors 22

Rapala VMC Corp, Ratios based on current share price 23

Rapala VMC Corp, Annual Ratios 24

Rapala VMC Corp, Annual Ratios (Cont...1) 25

Rapala VMC Corp, Annual Ratios (Cont...2) 26

Rapala VMC Corp, Interim Ratios 28

Currency Codes 30

Capital Market Ratios 30

Equity Ratios 31

Profitability Ratios 31

Cost Ratios 32

Liquidity Ratios 32

Leverage Ratios 33

Efficiency Ratios 33

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

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Products and Companies


Rapala VMC Corp, SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Key Ratios, Share Data, Performance, Financial Performance, Overview, Business Description, Major Product, Brands, History,Key Employees, Key Operational Heads, Strategy, Key Competitors, Company Statement, Capital Market Ratios, Financial Ratios, Annual Ratios, Interim Ratios, Ratio Charts


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