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Working Women Population Elevating Infant Formula Market: Ken Research

Posted on 08 December 2016 by KenResearch Consumer Products and Retail,

Ken research has announced its recent publication on Baby Nutrition Insights-Issue 29”aims at offering the bits of knowledge on the global baby nutrition market which further incorporates the scope of the market, the market share of different segments also the macro economic conditions globally and how the baby nutrition market has evolved, furthermore it also examines the prospects of this market and their purchasing patterns or attitudes towards the baby nutrition. The report provides the financial results of the regional as well as international endeavours and an insight into the partnerships as well as the merger and acquisition activity along with it, this publication offers the current and forecast behaviour trends in each category to identify the best opportunities to exploit.

Breastfeeding Vs Formula feed

Choosing whether to breastfeed or formula feed their baby is one of the major decisions new parents as well as an expectant will make.

The renowned health organizations consisting of the American Academy of Paediatrics (AAP), the American Medical Association (AMA), and the World Health Organization (WHO), recommends breastfeeding as the best decision for kids. Breastfeeding ensures prevention against infections, fight allergies, and shield against a number of chronic conditions.

Breastfeeding may not be attainable by all women. For most of them, the decision to breastfeed or formula feed is more or less based on their comfort level, lifestyle or specific medical situations. For those who are not able to breastfeed or who takes a decision of not to, Baby formula is a healthy alternative. Formula offers babies with the nutrients they need to develop and thrive.

Slight evidence that birth rate is rising in China

The single-child policy, although not applying to each and every family, fell China's fertility rate from an anticipated 6 births per woman at the time of the policy implementation, to merely 1 birth per woman in 2015. The recent easing of the single child policy was as an outcome of the country's aging workforce and China's fear that it might lose its competitive edge in the next following decades. According to Asia OneOpens a New W, ,, the number of second children born grew about 6.9% for the first half of 2016 compared to full year 2015. In spite of the fact, that births are elevating, still all the main infant formula manufacturers have reported that demand is majorly slowing, with this specifically pronounced in the mid-priced and premium sectors.

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Ken Research 
Ankur Gupta, Head Marketing & Communications