How the Australia Education Market is Positioned?
Australia Education Industry has grown at an unprecedented rate in the past few years at a CAGR of ~% during the period 2010-2015. Australia education industry’s market size was evaluated to be USD ~ billion in 2015. Tertiary education sector accounted for over one-third of the total revenue of education sector in Australia. The VET sector also accounted for USD ~ billion of revenues in 2015 and was the second largest revenue generator sector. The education market in Australia was projected to be USD ~billion in 2010 which grew to USD ~ billion by 2012, growing by ~% and ~% in 2011 and 2012 respectively.
Both domestic students and international enrollments at various level of education have played a key role. Although international enrollments declined marginally during 2011-12, the overall market grew due to incline in domestic enrollments. The growth in revenue of schools and universities was more or less stable; VET sector exhibited a fall in the growth rate. This decline in growth rate can be attributed to the declining government funding. Total revenue in 2013 was estimated to be around USD ~ billion which exhibited a year on year growth of around 10.3%
2013 saw an increase in overall international enrollments as the government established the international education Advisory Council in 2011. The motive was to develop a five year strategy to support the enrollments of international students in higher education. As a result tertiary education in particular saw a substantial increase in the overall enrollments. Total revenue from education sector was estimated to be USD 63.0 billion in 2015 and grew at growth rate of 13.0% and 14.2% in 2014 and 2015 respectively. Export income from international students reached a record high of USD 12.6 billion in 2014. It recorded a highest growth rate of 14% during 2013-2014. Funding at the school level also increased significantly during 2015. Total federal funding in schools grew by around 5% during 2014-2015.
Which Segments have Driven the Australia Education Industry?
K-12 Education Market
Education is compulsory in Australia until year 10 and mostly free of cost in government institutes, with very nominal voluntary payments required. Total revenue earned in 2015 by the K-12 sector was evaluated at USD ~ billion with enrollments of about ~ thousand students. About ~% of the enrolled students in the K-12 sector were male while ~% were females as of 2015. Secondary education sector generated most of the revenue in this segment, accounting for about USD ~ billion in 2015 with over 1,353.0 thousand enrolled students. Primary and preschool generated USD ~ billion and USD ~ billion in the same time respectively.New South Wales witnessed the higher number of student enrollments, with around ~% of the overall students in this sector in 2015. Victoria had the second largest student population comprising of ~% of the enrolled students in K-12 education. Queensland, South Australia, Western Australia and all other states recorded ~%, ~%, ~% and ~% of overall student enrollments in 2015 respectively.Independent schools generated most of the revenues in the K-12 education sector and the market was worth USD ~ billion in 2015. The Australia K-12 education market is expected to grow at a healthy CAGR of 7.1% during 2016-2020. The market is expected to grow from USD ~ billion in 2016 to USD ~ billion in 2020.
Higher Education Market
Higher education sector accounted for over one-third of the total revenue in the Australia education sector. The market size of Australia higher education market was estimated to be USD ~ billion in 2015 and it grew at a significant growth rate of CAGR ~ % during 2010-2015. Enrollments grew at a CAGR of ~ % between 2010 and 2015 with comparatively higher growth recorded in the last three years. Around ~ % of students enrolled in higher education institutes were overseas students. This proportion has declined slightly from ~ % to ~ % during the period 2010-2015. Domestic students accounted for ~ % of the overall enrollments in this space. Management and Commerce courses drew highest number of student enrollments with over ~ % of the overall enrollments in higher education space. Society and Culture and Health were the next two popular choices of courses as they accounted for ~ % and ~ % of the total enrollments in 2015. The higher education market is expected to grow at a CAGR of ~ % during 2016-2020 backed by rising international enrollments. The market is expected to grow to USD ~ billion by 2020 from USD ~ billion in 2016.
Vocational Education and Technical Training Sector
Over the years Vocational Education sector has played a vital role in shaping the labor force of Australia as it acts as a key link between industry and education sector. More than 4.5 million students were enrolled in the VET sector in Australia in 2015, out of which around 1.6 million students were enrolled in government funded VET courses. Total revenue of VET sector was evaluated to be USD ~ billion in 2015 as compared to USD ~ billion in 2010. About ~ % of the enrollments in 2015 were male, while ~ % was female candidates. Gender of about ~ % of the enrollments in the VET sector was not known as of 2015. Maximum number of the students was enrolled for Certificate III or IV courses with over 1.5 million enrollments for the same in 2015. Management and Commerce courses drew highest number of student enrollments with over ~ % of the overall enrollments. Engineering and related technologies and Society and Culture and Health were the next two popular choices of courses as each of them registered over ~ thousand enrollments in 2015. The VET market is expected to grow at a CAGR of ~ % between 2016 and 2020 from USD ~ billion in 2016 to USD ~ billion in 2020.
Tutoring industry in Australia accounted for more than USD ~ billion in 2015. The tutoring market has contributed splendidly to the overall education market in the past few years. More than 400 coaching centers were known to operate in the country as of 2015. Tutoring centers were concentrated in few locations such as New South Wales, Victoria and Queensland as more than 85% of centers were located in these three states. The average fee of the tuition centers was in the range of USD 40 to 60 for a week, whereas fee in the private tutoring sector can go up to USD 120 for one hour.
One of the major tuition center chains operating in Australia was Kip McGrath which had over 130 centers across Australia. Some other notable tutoring institutes included Alpha Omega Education, Matrix Education, Ace Learning Center and Dux College among others. Over 59,000 full and part time private tutors conducted tutoring sessions in the country and it was observed that most of these tutors were working on a part time basis. Tutoring market in Australia has expanded at a rather slow pace in the past five years. Tutoring market which was worth USD ~ billion in 2015 is expected to grow at a CAGR of ~ % for the next five years to reach USD ~ billion by 2020.
ELICOS stands for Australia’s English language Intensive Courses for Overseas Students which is a program designed for students who require English language training before commencing formal studies in Australia. The ELCOS market grew at a CAGR of ~ % during 2010-2015 from USD ~ million in 2010 to ~ million in 2015. The cost of English language tuition in ELICOS courses varies from city to city in the country. Tuition fees ranges from USD 150-300 per week for regular ELICOS courses involving 25 hours of tuition per week. In 2015, the average duration of study for all students was 12.9 weeks as compared to 12.4 in 2013. Asia was by far the dominant region from which enrollments were witnessed in the Australian ELICOS, accounting for almost ~ % of all ELICOS students in 2015. Highest enrollments were recorded from students of China, Japan and South Korea. China itself accounted for ~ % of the overall enrollments and had the maximum percentage of students enrolled in ELICOS courses as of 2015. Students from Japan and South Korea were responsible for about ~ % and ~ % of the overall enrollments in 2015.
Exams such as GAMSAT, UMAT, IELTS, TOEFL, GRE, GMAT, SAT and PTE are all competitive examinations and from an important part of the eligibility criteria for admissions in various courses in international universities, especially in the US and most European countries. The Test preparation market in Australia stood at USD ~ million in 2015, increasing from USD ~ million in 2010 at a CAGR of ~ during 2010 and 2015 while the enrollments grew at a CAGR of ~% during the same time. Maximum enrollments of students were witnessed in IELTS courses, with over 12,000 annual enrollments which resulted in revenues of USD ~ million in 2015. PTE and GRE were the next popular choices of test preparations generating about USD ~ million and USD ~ million of revenues in 2015. Browns English Language School, Turner English, Pearson, Aussizz and English Wise were some of the popular institutes providing IELTS and PTE test preparation courses. The enrollments in the short run are expected to grow to more than 56 thousand by 2018. Revenue earned by test preparation institutes are expected to reach around USD ~ million by 2018 and USD ~ million by 2020.
E-Learning market in Australia was estimated to be USD ~ billion in 2015, as the industry grew at a CAGR of ~% during 2010-2015. The government has taken many initiatives to improve the accessibility of internet across the country. One of those initiatives was Digital Education Revolution (DER) under which government allocated USD 1.7 billion in 2007 for the next 7 years to expand the accessibility of computers over all the schools in Australia. Introduction of smart classes have played a major role in the growth of E-learning market. The demand for services like interactive whiteboards and other innovations have created opportunities in the smart class segment of the E-Learning market. Major Service providers included Blackboard Inc., Savv-e, 2 and 2, Learning Plan and Learning Seat which specialized in either content creation or learning management system or both. Increased adoption of e-learning resources by schools and universities is expected to drive the market for E-Learning industry in the near future. With strong prospects of growth, the market for E-Learning is expected to grow to USD ~ billion by 2020 at a CAGR of ~% between 2016 and 2020.
Australia Market Future Outlook and Projections
The total revenue from education sector is expected to cross USD ~ billion by 2018. It is expected to grow at a growth rate of over 13% till 2018. Funding from the government has played a key role in the growth of schools and it will continue to do so at least for the next 2-3 years. The VET sector has underperformed than expected in last few years due to lesser enrollments. The government plans to support it through funding and has committed around USD 5 billion to expand the Vocational Education and Training sector. Demand for schools will continue to increase in future due to increasing population of Australia. It is expected that population in the age group 5-25 years will increase to ~ million by 2020. Development in the E-Learning segment is expected to play a key role in the development of the education sector. Digital platforms will transform the education sector with the introduction of new techniques. The overall education market of Australia is expected to grow at a CAGR of ~% during 2016-2020 and is anticipated to value at around USD ~ billion by 2020.
Institutes/Service Providers Cited in the Report
List of Institutes/Service Providers Institutes/Service Providers Covered in the Report
Wesley College Major Players
Caulfield Grammar School
University of Sydney
University of New South Wales
University of Melbourne
University of Queensland
Shafston International College
Browns English Language School
Manhattan Elite Prep
2 and 2
Kip McGrath Education Center
Alpha Omega Education
Ace Learning Center
Key Factors Considered in the Report
Comprehensive analysis of the Australia Education market and its segments
Listed major players and their offerings
Identified major developments in last few years and assessed the future growth of the industry
Government initiatives taken to stimulate the growth of the market.
Key Topics Covered in the Report:
Australia Education Market Size on the Basis of Revenue in USD Billion, 2010-2015
Diagrammatic Representation of K-12 Education System
Australia K-12 Market by Number of Teaching Staff in Thousand, 2010-2015
Australia K-12 Market Size on the Basis of Revenue in USD Billion, 2010-2015
K-12 Education Market Size on the Basis of Number of Enrollments in Thousand, 2010-2015
Australia K-12 Market Projections by Revenues in USD Billion, 2016-2020
Australia Test Preparation Market Size by Enrollments in Thousand, 2010-2015
Australia Test Preparation Market Size by Revenue in USD Million, 2010-2015
Australia Test Preparation Market Size by Number of Enrollments, 2016-2020
Australia Test Preparation Market Size by Revenue in USD Million, 2016-2020
Australia E-Learning Market Future Projections in USD Billion, 2016-2020
Australia Tutoring Market Size on the Basis of Revenues in USD Billion, 2010-2015
Australia Market Segmentation by Region on the Basis of Tuition Centers in Percentage (%), 2015
Australia ELICOS Market Size on the Basis of Revenue in USD Million, 2010-2015
Australia ELICOS Market Size on the Basis of Number of Enrollments in Thousand, 2010-2015
Australia ELICOS Market Student Enrollments by Nationality in Percentage (%), 2015
ICT Workers Segmentation by Industry, 2014
Focus Area of ICT Learning in Australian Education Curriculum
ICT Workers by CIEER Occupation Grouping, 2014
Australia Population in Age Group 5-25 Year in Million, 2010-2020
Australia Government Expenditure on Education in USD Billion, 2010-2020
Australia Labor Force in Million, 2010-2020
Australia Internet Subscribers in Million, 2010-2020
Correlation Matrix of Australia Education Market
Regression Matrix of Australia Education Market
Australia Education Market Cause and Effect Relationship
Analyst Recommendations for Australia Education Market
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Ankur Gupta, Head Marketing & Communications