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Attitudes Towards Vehicle Servicing and Replacement: Insight and Recommendations

Attitudes Towards Vehicle Servicing and Replacement: Insight and Recommendations


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Executive Summary

Attitudes toward vehicle servicing in Europe's mature markets have changed since the 2008 financial crisis. Motorists have cut their spending and new vehicle purchasing has dropped to all-time lows in Spain and Italy. Recent economic recovery and incentive schemes have helped new vehicle registrations to recover but sales remain low. In the emerging markets, new registrations have grown.

Synopsis

Motorists have cut their spending significantly and new vehicle purchasing has dropped to all-time lows in Spain and Italy.

Of the leading five countries, France has the highest occurrence of motorists having their vehicles serviced every 24 months, with 14% of respondents doing so. In total, 24% of respondents had their vehicles serviced less frequently than every 12 months, higher than any other country in the leading five European countries.

In Italy, vehicles are serviced more frequently than the law requires. Italy's "revision" is required within four years of a vehicle's first registration, then every alternate year after this. However, Italy has the highest proportion of respondents of any leading five country servicing every six months, at 27%.

Reasons To Buy

Understand motorists' attitudes to servicing their vehicles.

See how frequently motorists service their vehicles and how this differs by country.

Understand the opportunities that different servicing patterns presents to different sales channels.

See which countries are ignoring or stretching the intervals between services and why.

Examine which countries replace their vehicles most often and understand what this means for the aftermarket.

Your key questions answered

What factors influence motorists' attitudes to servicing their car?

Where are motorists stretching the intervals between servicing and what opportunities does this present?

Which markets are seeing a recovery in new vehicle sales?

Where do motorists replace their cars most frequently?

Do motorists replace their cars with new or used vehicles? What does this mean for the aftermarket?

1 Overview

2 Attitudes Toward Vehicle Servicing

2.1 Legal requirements influence service cycles in the UK

2.2 Higher frequency of servicing in emerging markets

2.3 Irregular servicing patterns in Russia are an opportunity for garages

2.4 Low average mileage in Sweden prevents uniform service cycles

2.5 German motorists report higher mileages but service their cars less frequently

2.6 Growing intervals between services in emerging markets

3 Attitudes Toward Vehicle Replacement

3.1 Strong UK economy drives high frequency of vehicle replacement

3.2 Italian and Spanish motorists more likely to replace vehicle in a 10 year cycle

3.3 80% of Lithuanian motorists purchase a used vehicle

4 Recommendations

5 Methodology

6 Appendix

6.1 About Verdict Retail

6.2 Disclaimer

Figure 1: Frequency of vehicle servicing

Figure 2: The percentage of motorists that routinely follow the manufacturer's recommended service schedule

Figure 3: Average number of kilometres driven

Figure 4: Intervals between vehicle servicing - changes over the past year

Figure 5: Percentage of respondents replacing their vehicle every three, five or 10 years

Figure 6: Percentage of respondents who purchased a used vehicle

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