Daimler AG (DAI) - Financial and Strategic SWOT Analysis Review

Region:Europe

Author(s):

Product Code:GDAUT28692FSA

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Published on

June 2018

Total pages

65

Table of Content

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About the Report

About the Report

Daimler AG (DAI) Financial and Strategic SWOT Analysis Review provides you an in depth strategic SWOT analysis of the company's businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

 

The profile contains critical company information including:

 

Business description A detailed description of the company's operations and business divisions.

Corporate strategy Analyst's summarization of the company's business strategy.

SWOT Analysis A detailed analysis of the company's strengths, weakness, opportunities and threats.

Company history Progression of key events associated with the company.

Major products and services A list of major products, services and brands of the company.

Key competitors A list of key competitors to the company.

Key employees A list of the key executives of the company.

Executive biographies A brief summary of the executives' employment history.

Key operational heads A list of personnel heading key departments/functions.

Important locations and subsidiaries A list and contact details of key locations and subsidiaries of the company.

Detailed financial ratios for the past five years The latest financial ratios derived from the annual financial statements published by the company with 5 years history.

Interim ratios for the last five interim periods The latest financial ratios derived from the quarterly/semi annual financial statements published by the company for 5 interims history.

 

Highlights

 

Daimler AG (Daimler) is an automobile company that undertakes the manufacture, distribution and sales of premium passenger cars, commercial vehicles and related spare part and accessories. The company also provides services such as financing, leasing, fleet management, insurance, financial investments, credit cards and innovative mobility services. Daimler's products includes city and intercity buses, coaches, bus chassis, vans, passenger cars, and trucks. Some of the company's key marketable brands include Mercedes Benz, smart, FUSO, Western Star, Bharat Benz, moovel, car2go and Setra, among others. The company sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Daimler is headquartered in Stuttgart, Baden Wurttemberg, Germany.

 

Daimler AG Key Recent Developments

 

Jun 22,2018: Daimler FS earnings up 5% amid group profit drop

Jun 20,2018: Shining example of the energy turnaround: Coal fired power station becomes battery storage plant

Jun 15,2018: Nissan and Renault shelve fuel cell vehicle plan

Jun 11,2018: Plug Power to Accelerate Hydrogen Adoption in European Manufacturing Market

Jun 06,2018: Mercedes Benz breaks ground on EUR1bn car plant in Hungary

 

Key benefits of buying this profile include:

 

You get detailed information about the company and its operations to identify potential customers and suppliers.

The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

 

Understand and respond to your competitors' business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.

The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

 

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.

Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

 

Scout for potential investments and acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

 

Gain key insights into the company for academic or business research.

Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

 

Note: Some sections may be missing if data is unavailable for the company

Products

Products

Daimler AG, SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Key Ratios, Share Data, Performance, Financial Performance, Overview, Business Description, Major Product, Brands, History,Key Employees, Key Operational Heads, Strategy, Key Competitors, Company Statement, Capital Market Ratios, Financial Ratios, Annual Ratios, Interim Ratios, Ratio Charts


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Table of Contents

Table of Contents

Table of Contents

Table of Contents 3

List of Tables 5

List of Figures 5

Section 1 About the Company 6

Daimler AG Key Facts 6

Daimler AG Key Employees 7

Daimler AG Key Employee Biographies 8

Daimler AG Major Products and Services 9

Daimler AG History 11

Daimler AG Company Statement 24

Daimler AG Locations And Subsidiaries 26

Head Office 26

Other Locations & Subsidiaries 26

Joint Venture 29

Section 2 Company Analysis 30

Company Overview 30

Daimler AG Business Description 31

Business Segment: Daimler Buses 31

Overview 31

Performance 31

Key Strategies 31

Key Stats 31

Business Segment: Daimler Financial Services 31

Overview 31

Performance 31

Key Strategies 32

Key Stats 32

Business Segment: Daimler Trucks 32

Overview 32

Performance 32

Key Strategies 32

Key Stats 32

Business Segment: Mercedes Benz Cars 32

Overview 32

Performance 32

Key Strategies 33

Key Stats 33

Business Segment: Mercedes Benz Vans 33

Overview 33

Performance 33

Key Strategies 33

Key Stats 33

Geographical Segment: Asia 34

Target Markets 34

Performance 34

Geographical Segment: Europe 34

Target Markets 34

Performance 34

Geographical Segment: NAFTA region 34

Target Markets 34

Performance 34

Geographical Segment: Other markets 34

Target Markets 34

Performance 34

Daimler AG Corporate Strategy 35

Daimler AG SWOT Analysis 36

SWOT Analysis Overview 36

Daimler AG Strengths 36

Daimler AG Weaknesses 37

Daimler AG Opportunities 38

Daimler AG Threats 39

Daimler AG Key Competitors 40

Section 3 Company Financial Ratios 41

Financial Ratios Capital Market Ratios 41

Financial Ratios Annual Ratios 42

Performance Chart 45

Financial Performance 45

Financial Ratios Interim Ratios 46

Financial Ratios Ratio Charts 47

Daimler AG, Recent Deals Summary 48

Section 4 Company's Recent Developments 49

Jun 22, 2018: Daimler FS earnings up 5% amid group profit drop 49

Jun 22, 2018: Daimler FS earnings up 5% amid group profit drop 50

Jun 20, 2018: Shining example of the energy turnaround: Coal fired power station becomes battery storage plant 51

Jun 11, 2018: Plug Power to Accelerate Hydrogen Adoption in European Manufacturing Market 52

Jun 06, 2018: Mercedes Benz breaks ground on EUR1bn car plant in Hungary 53

Jun 06, 2018: Mercedes Benz breaks ground on EUR1bn car plant in Hungary 54

Jun 06, 2018: Mercedes Benz breaks ground on EUR1bn car plant in Hungary 55

May 18, 2018: Investment of around 500 million euros: Mercedes Benz to produce electric compact car at Hambach plant in France 56

May 03, 2018: Hamburg goes electric: first major order for the fully electrically powered Mercedes Benz Citaro Hamburger Hochbahn AG orders 20 buses 57

Apr 30, 2018: Daimler posts growth in unit sales and revenue in first quarter of 2018 58

Section 5 Appendix 61

Methodology 61

Ratio Definitions 61

About GlobalData 65

Contact Us 65

Disclaimer 65


List of Figure

List of Figures

Daimler AG, Performance Chart (2013 2017) 45

Daimler AG, Ratio Charts 47


List of Table

List of Tables

Daimler AG, Key Facts 6

Daimler AG, Key Employees 7

Daimler AG, Key Employee Biographies 8

Daimler AG, Major Products and Services 9

Daimler AG, History 11

Daimler AG, Other Locations 26

Daimler AG, Subsidiaries 26

Daimler AG, Joint Venture 29

Daimler AG, Key Competitors 40

Daimler AG, Ratios based on current share price 41

Daimler AG, Annual Ratios 42

Daimler AG, Annual Ratios (Cont...1) 43

Daimler AG, Annual Ratios (Cont...2) 44

Daimler AG, Interim Ratios 46

Daimler AG, Recent Deals Summary 48

Currency Codes 61

Capital Market Ratios 61

Equity Ratios 62

Profitability Ratios 62

Cost Ratios 63

Liquidity Ratios 63

Leverage Ratios 64

Efficiency Ratios 64

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