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Daimler AG (DAI)-Financial and Strategic SWOT Analysis Review

Daimler AG (DAI)-Financial and Strategic SWOT Analysis Review

  • Products Id :- GDAUT28692FSA
  • |
  • Pages: 56
  • |
  • September 2016
  • |
  • |
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Executive Summary

Daimler AG (DAI)-Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company's businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

Business description-A detailed description of the company's operations and business divisions.

Corporate strategy-Analyst's summarization of the company's business strategy.

SWOT Analysis-A detailed analysis of the company's strengths, weakness, opportunities and threats.

Company history-Progression of key events associated with the company.

Major products and services-A list of major products, services and brands of the company.

Key competitors-A list of key competitors to the company.

Key employees-A list of the key executives of the company.

Executive biographies-A brief summary of the executives' employment history.

Key operational heads-A list of personnel heading key departments/functions.

Important locations and subsidiaries-A list and contact details of key locations and subsidiaries of the company.

Detailed financial ratios for the past five years-The latest financial ratios derived from the annual financial statements published by the company with 5 years history.

Interim ratios for the last five interim periods-The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Daimler AG (Daimler) is an automobile company that undertakes the manufacture, distribution and sales of premium passenger cars, commercial vehicles and related spare part and accessories. The company also provides services such as financing, leasing, fleet management, insurance, financial investments, credit cards and innovative mobility services. Daimler's products includes city and intercity buses, coaches, bus chassis, vans, passenger cars, and trucks. Some of the company's key marketable brands include Mercedes-Benz, smart, FUSO, Western Star, Bharat Benz, moovel, car2go and Setra, among others. The company sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Daimler is headquartered in Stuttgart, Baden-Wurttemberg, Germany.

Daimler AG Key Recent Developments

Nov 03, 2015: E-mobility thought to the end: World's largest 2nd-use battery storage unit set to connect to the grid

Oct 27, 2015: Nearly 1,000 fuel cell electric miles: Crossing California on Hydrogen

Oct 01, 2015: Another hydrogen filling station opens in Baden-Wuerttemberg

Sep 21, 2015: RWE brings the Global Smart Charging Standard to California

Aug 07, 2015: Development and construction of a 50 kWe CHP system operating with natural gas

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.

The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors' business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.

The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.

Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.

Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table of Contents

Table of Contents 2

List of Tables 4

List of Figures 5

Section 1-About the Company 6

Daimler AG-Key Facts 6

Daimler AG-Key Employees 7

Daimler AG-Key Employee Biographies 8

Daimler AG-Major Products and Services 9

Daimler AG-History 10

Daimler AG-Company Statement 24

Daimler AG-Locations And Subsidiaries 26

Head Office 26

Other Locations & Subsidiaries 26

Joint Venture 29

Section 2-Company Analysis 30

Daimler AG-Business Description 30

Daimler AG-Corporate Strategy 32

Daimler AG-SWOT Analysis 33

SWOT Analysis-Overview 33

Daimler AG-Strengths 33

Strength-Strong R&D activities 33

Strength-Business Performance: Mercedes-Benz Car 33

Strength-Business performance: Daimler Financial Services 33

Daimler AG-Weaknesses 34

Weakness-Product Recalls 34

Weakness-Decrease Sales of Daimler Buses 34

Daimler AG-Opportunities 35

Opportunity-Acquisitions and Agreements 35

Opportunity-Positive Outlook for Hybrid Vehicles 35

Opportunity-Expansion Initiatives 35

Daimler AG-Threats 36

Threat-Increasing Costs of Input 36

Threat-Intense Competition 36

Threat-Stringent Automotive Emission Standards 36

Daimler AG-Key Competitors 37

Section 3-Company Financial Ratios 38

Financial Ratios-Capital Market Ratios 38

Financial Ratios-Annual Ratios 39

Performance Chart 41

Financial Performance 41

Financial Ratios-Interim Ratios 42

Financial Ratios-Ratio Charts 43

Daimler AG, Recent Deals Summary 44

Section 4-Company's Recent Developments 45

Nov 03, 2015: E-mobility thought to the end: World's largest 2nd-use battery storage unit set to connect to the grid 45

Oct 27, 2015: Nearly 1,000 fuel cell electric miles: Crossing California on Hydrogen 46

Oct 01, 2015: Another hydrogen filling station opens in Baden-Wuerttemberg 47

Sep 21, 2015: RWE brings the Global Smart Charging Standard to California 48

Aug 07, 2015: Development and construction of a 50 kWe CHP system operating with natural gas 49

May 28, 2015: From cars to power grids: battery technology from Daimler is accelerating the transition to renewable energy generation 50

May 04, 2015: Germany's first hydrogen filling station on the autobahn opens 51

Section 5-Appendix 52

Methodology 52

Ratio Definitions 52

About GlobalData 56

Contact Us 56

Disclaimer 56

List of Figures

Daimler AG, Performance Chart (2011-2015) 41

Daimler AG, Ratio Charts 43

List of Tables

Daimler AG, Key Facts 6

Daimler AG, Key Employees 7

Daimler AG, Key Employee Biographies 8

Daimler AG, Major Products and Services 9

Daimler AG, History 10

Daimler AG, Subsidiaries 26

Daimler AG, Joint Venture 29

Daimler AG, Key Competitors 37

Daimler AG, Ratios based on current share price 38

Daimler AG, Annual Ratios 39

Daimler AG, Interim Ratios 42

Daimler AG, Recent Deals Summary 44

Currency Codes 52

Capital Market Ratios 52

Equity Ratios 53

Profitability Ratios 53

Cost Ratios 54

Liquidity Ratios 54

Leverage Ratios 55

Efficiency Ratios 55

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Daimler AG, SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Key Ratios, Share Data, Performance, Financial Performance, Overview, Business Description, Major Product, Brands, History,Key Employees, Key Operational Heads, Strategy, Key Competitors, Company Statement, Capital Market Ratios, Financial Ratios, Annual Ratios, Interim Ratios, Ratio Charts

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