Daimler AG (DAI)-Financial and Strategic SWOT Analysis Review

Daimler AG (DAI)-Financial and Strategic SWOT Analysis Review

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Executive Summary

Daimler AG (DAI)-Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company's businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

Business description-A detailed description of the company's operations and business divisions.

Corporate strategy-Analyst's summarization of the company's business strategy.

SWOT Analysis-A detailed analysis of the company's strengths, weakness, opportunities and threats.

Company history-Progression of key events associated with the company.

Major products and services-A list of major products, services and brands of the company.

Key competitors-A list of key competitors to the company.

Key employees-A list of the key executives of the company.

Executive biographies-A brief summary of the executives' employment history.

Key operational heads-A list of personnel heading key departments/functions.

Important locations and subsidiaries-A list and contact details of key locations and subsidiaries of the company.

Detailed financial ratios for the past five years-The latest financial ratios derived from the annual financial statements published by the company with 5 years history.

Interim ratios for the last five interim periods-The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Daimler AG (Daimler) is an automobile company that undertakes the manufacture, distribution and sales of premium passenger cars, commercial vehicles and related spare part and accessories. The company also provides services such as financing, leasing, fleet management, insurance, financial investments, credit cards and innovative mobility services. Daimler's products includes city and intercity buses, coaches, bus chassis, vans, passenger cars, and trucks. Some of the company's key marketable brands include Mercedes-Benz, smart, FUSO, Western Star, Bharat Benz, moovel, car2go and Setra, among others. The company sells its vehicles and services in nearly all the countries of the world and has production facilities in Europe, North and South America, Asia, and Africa. Daimler is headquartered in Stuttgart, Baden-Wurttemberg, Germany.

Daimler AG Key Recent Developments

Apr 25,2017: Mercedes-Benz plans to launch energy storage units in UK

Nov 29,2016: BMW Group, Daimler AG, Ford Motor Company and Volkswagen Group with Audi & Porsche Plan a Joint Venture for Ultra-Fast, High-Power Charging Along Major Highways in Europe

Nov 25,2016: Daimler to invest $11bn for developing electric vehicles

Nov 02,2016: Mercedes-Benz launches US energy storage company

Oct 24,2016: Daimler to build global production compound for lithium-ion batteries

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.

The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors' business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.

The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.

Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.

Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

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Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

Table of Contents 3

List of Tables 4

List of Figures 4

Section 1-About the Company 5

Daimler AG-Key Facts 5

Daimler AG-Key Employees 6

Daimler AG-Key Employee Biographies 7

Daimler AG-Major Products and Services 8

Daimler AG-History 10

Daimler AG-Company Statement 21

Daimler AG-Locations And Subsidiaries 23

Head Office 23

Other Locations & Subsidiaries 23

Joint Venture 26

Section 2-Company Analysis 27

Daimler AG-Business Description 27

Daimler AG-Corporate Strategy 29

Daimler AG-SWOT Analysis 30

SWOT Analysis-Overview 30

Daimler AG-Strengths 30

Daimler AG-Weaknesses 32

Daimler AG-Opportunities 33

Daimler AG-Threats 35

Daimler AG-Key Competitors 36

Section 3-Company Financial Ratios 37

Financial Ratios-Capital Market Ratios 37

Financial Ratios-Annual Ratios 38

Performance Chart 41

Financial Performance 41

Financial Ratios-Interim Ratios 42

Financial Ratios-Ratio Charts 43

Daimler AG, Recent Deals Summary 44

Section 4-Company's Recent Developments 45

Apr 25, 2017: Mercedes-Benz plans to launch energy storage units in UK 45

Nov 29, 2016: BMW Group, Daimler AG, Ford Motor Company and Volkswagen Group with Audi & Porsche Plan a Joint Venture for Ultra-Fast, High-Power Charging Along Major Highways in Europe 46

Nov 25, 2016: Daimler to invest $11bn for developing electric vehicles 47

Nov 02, 2016: Mercedes-Benz launches US energy storage company 48

Oct 24, 2016: Daimler to build global production compound for lithium-ion batteries 49

Section 5-Appendix 50

Methodology 50

Ratio Definitions 50

About GlobalData 54

Contact Us 54

Disclaimer 54

List of Figures

Daimler AG, Performance Chart (2012-2016) 41

Daimler AG, Ratio Charts 43

List of Tables

Daimler AG, Key Facts 5

Daimler AG, Key Employees 6

Daimler AG, Key Employee Biographies 7

Daimler AG, Major Products and Services 8

Daimler AG, History 10

Daimler AG, Other Locations 23

Daimler AG, Subsidiaries 23

Daimler AG, Joint Venture 26

Daimler AG, Key Competitors 36

Daimler AG, Ratios based on current share price 37

Daimler AG, Annual Ratios 38

Daimler AG, Annual Ratios (Cont...1) 39

Daimler AG, Annual Ratios (Cont...2) 40

Daimler AG, Interim Ratios 42

Daimler AG, Recent Deals Summary 44

Currency Codes 50

Capital Market Ratios 50

Equity Ratios 51

Profitability Ratios 51

Cost Ratios 52

Liquidity Ratios 52

Leverage Ratios 53

Efficiency Ratios 53

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Daimler AG, SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Key Ratios, Share Data, Performance, Financial Performance, Overview, Business Description, Major Product, Brands, History,Key Employees, Key Operational Heads, Strategy, Key Competitors, Company Statement, Capital Market Ratios, Financial Ratios, Annual Ratios, Interim Ratios, Ratio Charts

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