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Fuel cards in Europe, Eastern markets | Verdict Sector Report

Fuel cards in Europe, Eastern markets | Verdict Sector Report


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Executive Summary

The combined worth of the Eastern Europe commercial fuel card markets is Euro8,210m in 2014e. Over the next five years the proportion of fuel purchased on fuel cards will rise year on year towards 2019e, as commercial fleets turn to fuel cards to lower costs and increase fuel efficiency. The largest increase in new cards issued by 2019 will be Poland and The Czech Republic.

Key Findings

Plan effective market entry strategies by uncovering current and future volumes and values of Eastern Europe fuel card markets.

Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.

Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.

Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.

Plan your regional strategy by understanding Eastern European markets, Czech Republic, Hungary, Poland, Romania and Slovakia.

Synopsis

Growing values: the value of fuel sold through fuel cards in Eastern Europe has been increasing year-on-year, and is forecast to grow from Euro8,210min 2014e to Euro9,225m by 2019e. Desire for better fuel efficiency will be the main driver behind this growth as businesses look to maximize the efficiency of their fleets.

Falling volumes: fuel volumes are declining. The volume of fuel sold through fuel cards is forecast to fall from 6.08 billion litres in 2014e to 6.06 billion litres in 2019e. Better vehicle efficiency, alternative fuel vehicles and reductions in fleet sizes will contribute to this trend.

Local retailers will lose out to larger internationals: large international players such as Shell, MOL and OMV have a strong presence in Eastern Europe.

Reasons To Buy

How large are the Eastern European fuel card markets? What proportion of competitor sales are to small and large commercial vehicles?

How does my cards network acceptance compare to my competitors and are there any other retailers I should consider partnering with in new markets?

Are any of my competitors distributing their fuel cards through leasing companies and are there any that I could potentially partner with?

As a fuel retailer, should I consider accepting more card brands at my service stations, and which ones would give me access to a large customer base?

As a vehicle leasing company, I would like to offer a fuel card product; can I do that alone or is there an existing card issuer I could partner with?

1 CHANGES TO OUR METHODOLOGY-2014

1.1 Reportingdates

2 EASTERN SUMMARY

2.1 Market Size andforecast

Sector Trends

Untapped commercial market across EasternEurope

Large proportion of commercial vehicles not issued fuel cards

2.2 Strong domestic and international presence would encourage cardadoption

2.3 Fuel efficiency services will attract growing CRTsegment

3 CZECH REPUBLIC

3.1 Market Size

3.2 Fuel cardvolumes

3.3 Fuel cardvalue

3.4 Market Forecast

3.5 Fuel cardvolumes

3.6 Channel Shares

3.7 CRT fuel cardvolumes

3.8 Marketshares

3.9 MajorCompetitors

Company commercial fleet and CRT fuel cardvolumes

3.1 Sector Trends

Rising number of fleets issued fuel cards present opportunities

3.11 Growing need for fuel efficiency providesopportunities

4 HUNGARY

4.1 MarketSize

Total service stations inHungary

4.2 Fuel cardvolumes

4.3 MarketForecast

Total service stations inHungary

4.4 Fuel cardvolumes

4.5 Channel Shares

4.6 CRT fuel cardvolumes

4.7 Marketshares

Fuel card marketshares

4.8 MajorCompetitors

Company commercial fleet and CRT fuel cardvolumes

4.9 Sector Trends

Fuel efficiency services will create new clients

4.1 Growing fleet segment to boost cardvolumes

5 POLAND

5.1 MarketSize

Total service stations inPoland

5.2 Fuel cardvolumes

5.3 MarketForecast

Total service stations inPoland

5.4 Fuel cardvolumes

5.5 ChannelShares

Fleet fuel cardvolumes

5.6 Marketshares

Fuel card marketshares

5.7 MajorCompetitors

Company commercial fleet and CRT fuel cardvolumes

5.8 Sector Trends

81.4 % of market untapped by fuel cards

5.9 Fuel efficiency services to tap into CRTsegment

6 ROMANIA

6.1 MarketSize

Total service stations in Romania

6.2 Fuel cardvolumes

6.3 MarketForecast

Total service stations in Romania

6.4 Fuel cardvolumes

6.5 ChannelShares

Fleet fuel card volumes

6.6 CRT fuel cardvolumes

6.7 Marketshares

Fuel card marketshares

6.8 MajorCompetitors

Company commercial fleet and CRT fuel cardvolumes

6.9 Sector Trends

Excise tax causes problem for card operators

6.1 Growth to come from within themarket

7 SLOVAKIA

7.1 MarketSize

Total service stations inSlovakia

7.2 Fuel cardvolumes

7.3 MarketForecast

Total service stations in Slovakia

7.4 Fuel cardvolumes

7.5 Channel Shares

7.6 CRT fuel cardvolumes

7.7 Marketshares

Fuel card marketshares

7.8 MajorCompetitors

Company commercial fleet and CRT fuel cardvolumes

7.9 Sector Trends

Growth to come from CRT vehicles

8 APPENDIX

8.1 Definitions

9 Methodology

9.1 Reportingdates

9.2 Stage one-Primaryresearch

9.3 Stage two-Marketmodelling

9.4 Stage three-Primaryvalidation

9.5 Stage four-Datafinalisation

9.6 Furtherreading

9.7 Ask theanalyst

9.8 Disclaimer

10 Appendix

10.1 About Verdict Retail

10.2 Disclaimer

Figure 1: Eastern fuel card volumes and growth, 2010-19e

Figure 2: Eastern fuel card volume split by country, 2014e

Figure 3: Eastern fuel card values and growth, 2009-19e

Figure 4: Eastern fuel card value split by country, 2014e

Figure 5: Total commercial vehicles with and without fuel cards, Eastern Europe, 2014e- 19e

Figure 6: Total active CRT fuel cards, Eastern Europe, 2014e- 19e

Figure 7: Total service stations and year-on-year growth (%), Czech Republic, 2009-14e

Figure 8: Total number of fuel cards issued and proportion that are active (%), Czech Republic, 2009-14e

Figure 9: Fuel card volumes (million litres) and year-on-year growth (%), Czech Republic, 2009-14e

Figure 10: Total service station volumes and fuel card volumes (million litres), Czech Republic, 2009-14e

Figure 11: Fuel card value (Eurom) and year-on-year growth (%), Czech Republic, 2009-14e

Figure 12: Total value of fuel sold and fuel card values (Eurom), Czech Republic, 2009- 14e

Figure 13: Total service stations and year-on-year growth (%), Czech Republic, 2014e-19e

Figure 14: Total number of fuel cards issued and proportion that are active (%), Czech Republic, 2014e-19e

Figure 15: Fuel card volumes (million litres) and year-on-year growth (%), Czech Republic, 2014e-19e

Figure 16: Total service station volumes and fuel card volumes (million litres), Czech Republic, 2014e-19e

Figure 17: Fuel card value (Eurom) and year-on-year growth (%), Czech Republic, 2014e-19e

Figure 18: Total value of fuel sold and fuel card values (Eurom), Czech Republic, 2014e-19e

Figure 19: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Czech Republic, 2009-19e

Figure 20: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Czech Republic, 2009-19e

Figure 21: Total fleet and CRT fuel card volumes (million litres), Czech Republic, 2009-19e

Figure 22: Fuel card volume market shares (%), Czech Republic, 2014e

Figure 23: Commercial fleet cards, Czech Republic, 2014e- 19e

Figure 24: Proportion of total sites accepting fuel cards (%), Czech Republic, 2014e

Figure 25: Total service stations and year-on-year growth (%), Hungary, 2009-14e

Figure 26: Total number of fuel cards issued and proportion that are active (%), Hungary, 2009- 14e

Figure 27: Fuel card volumes (million litres) and year-on-year growth (%), Hungary, 2010-14e

Figure 28: Total service station volumes and fuel card volumes (million litres), Hungary, 2009- 14e

Figure 29: Fuel card value (Eurom) and year-on-year growth (%), Hungary, 2010-14e

Figure 30: Total value of fuel sold and fuel card values (Eurom), Hungary, 2009-14e

Figure 31: Total service stations and year-on-year growth (%), Hungary, 2014e-19e

Figure 32: Total number of fuel cards issued and proportion that are active (%), Hungary, 2014e- 19e

Figure 33: Fuel card volumes (million litres) and year-on-year growth (%), Hungary, 2014e- 19e

Figure 34: Total service station volumes and fuel card volumes (million litres), Hungary, 2014e- 19e

Figure 35: Fuel card value (Eurom) and year-on-year growth (%), Hungary, 2014e-19e

Figure 36: Total value of fuel sold and fuel card values (Eurom), Hungary, 2014e- 19e

Figure 37: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Hungary, 2010-19e

Figure 38: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Hungary, 2010-19e

Figure 39: Total fleet and CRT fuel card volumes (million litres), Hungary, 2009-19e

Figure 40: Fuel card volume market shares (%), Hungary, 2014e

Figure 41: Total commercial vehicles with and without fuel cards, Hungary, 2014e- 19e

Figure 42: Fleet fuel cards, Hungary, 2014e- 19e

Figure 43: Total service stations and year-on-year growth (%), Poland, 2009-14e

Figure 44: Total number of fuel cards issued and proportion that are active (%), Poland, 2009- 14e

Figure 45: Fuel card volumes (million litres) and year-on-year growth (%), Poland, 2010-14e

Figure 46: Total service station volumes and fuel card volumes (million litres), Poland, 2009- 14e

Figure 47: Fuel card value (Eurom) and year-on-year growth (%), Poland, 2009-14e

Figure 48: Total value of fuel sold and fuel card values (Eurom), Poland, 2009-14e

Figure 49: Total service stations and year-on-year growth (%), Poland, 2014e-19e

Figure 50: Total number of fuel cards issued and proportion that are active (%), Poland, 2014e- 19e

Figure 51: Fuel card volumes (million litres) and year-on-year growth (%), Poland, 2014e-19e

Figure 52: Total service station volumes and fuel card volumes (million litres), Poland, 2014e- 19e

Figure 53: Fuel card value (Eurom) and year-on-year growth (%), Poland, 2014e-19e

Figure 54: Total value of fuel sold and fuel card values (Eurom), Poland, 2014e- 19e

Figure 55: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Poland, 2010-19e

Figure 56: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Poland, 2011-19e

Figure 57: Total fleet and CRT fuel card volumes (million litres), Poland, 2009-19e

Figure 58: Fuel card volume market shares (%), Poland, 2014e

Figure 59: Total commercial vehicles with and without fuel cards, Hungary, 2014e- 19e

Figure 60: CRT fuel cards, Poland, 2014e- 19e

Figure 61: Total service stations and year-on-year growth (%), Romania, 2009-14e

Figure 62: Total number of fuel cards issued and proportion that are active (%), Romania, 2009- 14e

Figure 63: Fuel card volumes (million litres) and year-on-year growth (%), Romania, 2010-14e

Figure 64: Total service station volumes and fuel card volumes (million litres), Romania, 2009- 14e

Figure 65: Fuel card value (Eurom) and year-on-year growth (%), Romania, 2010-14e

Figure 66: Total value of fuel sold and fuel card values (Eurom), Romania, 2009-14e

Figure 67: Total service stations and year-on-year growth (%), Romania, 2014e-19e

Figure 68: Total number of fuel cards issued and proportion that are active (%), Romania, 2014e- 19e

Figure 69: Fuel card volumes (million litres) and year-on-year growth (%), Romania, 2014e-19e

Figure 70: Total service station volumes and fuel card volumes (million litres), Romania, 2014e- 19e

Figure 71: Fuel card value (Eurom) and year-on-year growth (%), Romania, 2014e-19e

Figure 72: Total value of fuel sold and fuel card values (Eurom), Romania, 2014e-19e

Figure 73: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Romania, 2010-19e

Figure 74: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Romania, 2010-19e

Figure 75: Total fleet and CRT fuel card volumes (million litres), Romania, 2009-19e

Figure 76: Fuel card volume market shares (%), Romania, 2014e

Figure 77: CRT fuel cards, Romania, 2014e- 19e

Figure 78: Total service stations and year-on-year growth (%), Slovakia, 2009-14e

Figure 79: Total number of fuel cards issued and proportion that are active (%), Slovakia, 2009- 14e

Figure 80: Fuel card volumes (million litres) and year-on-year growth (%), Slovakia, 2010-14e

Figure 81: Total service station volumes and fuel card volumes (million litres), Slovakia, 2009- 14e

Figure 82: Fuel card value (Eurom) and year-on-year growth (%), Slovakia, 2010-14e

Figure 83: Total value of fuel sold and fuel card values (Eurom), Slovakia, 2009-14e

Figure 84: Total service stations and year-on-year growth (%), Slovakia, 2014e-19e

Figure 85: Total number of fuel cards issued and proportion that are active (%), Slovakia, 2014e- 19e

Figure 86: Fuel card volumes (million litres) and year-on-year growth (%), Slovakia, 2014e- 19e

Figure 87: Total service station volumes and fuel card volumes (million litres), Slovakia, 2014e- 19e

Figure 88: Fuel card value (Eurom) and year-on-year growth (%), Slovakia, 2014e-19e

Figure 89: Total value of fuel sold and fuel card values (Eurom), Slovakia, 2014e-19e

Figure 90: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Slovakia, 2010-19e

Figure 91: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Slovakia, 2010-19e

Figure 92: Total fleet and CRT fuel card volumes (million litres), Slovakia, 2009-19e

Figure 93: Fuel card volume market shares (%), Slovakia, 2014e

Figure 94: CRT fuel cards, Slovakia, 2014e- 19e

Table 1: Change in reporting dates, 2014

Table 2: Company fuel card volume shares (%), Czech Republic, 2009-14e

Table 3: Fuel card volumes (million litres), Czech Republic, 2009-14e

Table 4: Company commercial fleet fuel card volumes (million litres), Czech Republic, 2014e- 19e

Table 5: Company commercial CRT fuel card volumes (million litres), Czech Republic, 2014e- 19e

Table 6: Company fuel card volume shares (%), Hungary, 2009-14e

Table 7: Fuel card volumes (million litres), Hungary, 2009-14e

Table 8: Company commercial fleet fuel card volumes (million litres), Hungary, 2014e-19e

Table 9: Company commercial CRT fuel card volumes (million litres), Hungary, 2014e-19e

Table 10: Company fuel card volume shares (%), Poland, 2009-14e

Table 11: Fuel card volumes (million litres), Poland, 2009-14e

Table 12: Company commercial fleet fuel card volumes (million litres), Poland, 2014e-19e

Table 13: Company commercial CRT fuel card volumes (million litres), Poland, 2014e-19e

Table 14: Company fuel card volume shares (%), Romania, 2009-14e

Table 15: Fuel card volumes (million litres), Romania, 2009-14e

Table 16: Company commercial fleet fuel card volumes (million litres), Romania, 2014e-19e

Table 17: Company commercial CRT fuel card volumes (million litres), Romania, 2014e-19e

Table 18: Company fuel card volume shares (%), Slovakia, 2009-14e

Table 19: Fuel card volumes (million litres), Slovakia, 2009-14e

Table 20: Company commercial fleet fuel card volumes (million litres), Slovakia, 2014e-19e

Table 21: Company commercial CRT fuel card volumes (million litres), Slovakia, 2014e-19e

Table 22: Fuel card definitions, 2014

Table 23: Change in reporting dates, 2014

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