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Fuel cards in Europe, Northern markets | Verdict Sector Report

Fuel cards in Europe, Northern markets | Verdict Sector Report


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Executive Summary

The combined worth of the Western Europe commercial fuel card markets is Euro12,176m in 2014e. Over the next five years the proportion of fuel purchased on fuel cards will rise year on year towards 2019e, as commercial fleets turn to fuel cards to lower costs and increase fuel efficiency. The largest increase in new cards issued by 2019 will be Finland and Ireland.

Key Findings

Plan effective market entry strategies by uncovering current and future volumes and values of Northern Europe fuel card markets.

Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.

Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.

Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.

Plan your regional strategy by understanding Northern European markets, Denmark, Estonia, Finland, Ireland, Lithuania, Norway and Sweden.

Synopsis

Growing values: the value of fuel sold through fuel cards in Northern Europe has been increasing year-on-year, and is forecast to grow from Euro12,176m in 2014e to Euro13,96m by 2019e. Desire for better fuel efficiency will be the main driver behind this growth as businesses look to maximize the efficiency of their fleets.

Falling volumes: fuel volumes are declining. The volume of fuel sold through fuel cards is forecast to fall from 7.1 billion litres in 2014e to 6.9 billion litres in 2019e. Better vehicle efficiency, alternative fuel vehicles and reductions in fleet sizes will contribute to this trend.

Local retailers will lose out to larger internationals: large international players such as Neste and Shell have a strong presence in Northern Europe.

Reasons To Buy

How large are the Northern European fuel card markets? What proportion of competitor sales are to small and large commercial vehicles?

How does my cards network acceptance compare to my competitors and are there any other retailers I should consider partnering with in new markets?

Are any of my competitors distributing their fuel cards through leasing companies and are there any that I could potentially partner with?

As a fuel retailer, should I consider accepting more card brands at my service stations, and which ones would give me access to a large customer base?

As a vehicle leasing company, I would like to offer a fuel card product; can I do that alone or is there an existing card issuer I could partner with?

1 CHANGES TO OUR METHODOLOGY-2014

1.1 Reporting dates

2 NORTHERN SUMMARY

2.1 Market Size and forecast

2.2 Sector Trends

2.2.1 Northern European fleets uncompetitive in Europe

2.2.2 Unmanned stations cause problems

3 DENMARK

3.1 Market Size

3.1.1 Total service stations in Denmark

3.1.2 Fuel card volumes

3.1.3 Fuel card value

3.2 Market Forecast

3.2.1 Fuel card volumes

3.2.2 Channel Shares

3.2.3 CRT fuel card volumes

3.3 Market shares

3.3.1 Fuel card market shares

3.4 Major Competitors

3.4.1 Company commercial fleet and CRT fuel card volumes

3.5 Sector Trends

3.5.1 Exceptionally high transport costs make fleets uncompetitive

3.5.2 Unmanned networks are a disadvantage to fuel cards

4 ESTONIA

4.1 Market Size

4.1.1 Total service stations in Estonia

4.1.2 Fuel card volumes

4.2 Market Forecast

4.2.1 Total service stations in Estonia

4.2.2 Fuel card volumes

4.2.3 Channel Shares

4.3 Market shares

4.3.1 Statoil and Neste remain the dominant retailers in Estonia

4.4 Major Competitors

4.4.1 Company commercial fleet and CRT fuel card volumes

4.5 Sector Trends

4.5.1 Growing CRT volumes present opportunities

4.5.2 Rising fleet numbers provide target for strong domestic retailers

5 FINLAND

5.1 Market Size

5.1.1 Total service stations in Finland

5.1.2 Fuel card volumes

5.2 Market Forecast

5.2.1 Total service stations in Finland

5.2.2 Fuel card volumes

5.2.3 Channel Shares

5.2.4 CRT fuel card volumes

5.3 Market shares

5.3.1 Fuel card market shares

5.4 Major Competitors

5.4.1 Company commercial fleet and CRT fuel card volumes

5.5 Sector Trends

5.5.1 Small to medium fleets to boost Finnish market

5.5.2 Unmanned networks are a disadvantage to fuel cards

5.5.3 International fleets will drive CRT market in Finland

6 IRELAND

6.1 Market Size

6.1.1 Total service stations in Ireland

6.1.2 Fuel card volumes

6.1.3 Fuel card value

6.2 Market Forecast

6.2.1 Total service stations in Ireland

6.2.2 Fuel card volumes

6.2.3 Channel Shares

6.3 Market shares

6.3.1 Fuel card market shares

6.4 Major Competitors

6.4.1 Company commercial fleet and CRT fuel card volumes

6.5 Sector Trends

6.5.1 CRT fleets to boost Irish market

6.5.2 Company depots provide growth potential

7 LITHUANIA

7.1 Market Size

7.1.1 Total service stations in Lithuania

7.1.2 Fuel card volumes

7.2 Market Forecast

7.2.1 Total service stations in Lithuania

7.2.2 Fuel card volumes

7.2.3 Channel Shares

7.2.4 CRT fuel card volumes

7.3 Market shares

7.3.1 Fuel card market shares

7.4 Major Competitors

7.4.1 Company commercial fleet and CRT fuel card volumes

7.5 Sector Trends

7.5.1 Fuel efficiency services to cause growth

7.5.2 New fleets entering market key to growth

8 NORWAY

8.1 Market Size

8.1.1 Total service stations in Norway

8.1.2 Fuel card volumes

8.2 Market Forecast

8.2.1 Total service stations in Norway

8.2.2 Fuel card volumes

8.2.3 Channel Shares

8.2.4 CRT fuel card volumes

8.3 Market shares

8.3.1 Fuel card market shares

8.4 Major Competitors

8.4.1 Company commercial fleet and CRT fuel card volumes

8.5 Sector Trends

8.5.1 Norwegian fleet market provides significant growth opportunities

8.5.2 Investing in network and services key to growth

9 SWEDEN

9.1 Market Size

9.1.1 Total service stations in Sweden

9.1.2 Fuel card volumes

9.2 Market Forecast

9.2.1 Total service stations in Sweden

9.2.2 Fuel card volumes

9.2.3 Channel Shares

9.2.4 CRT fuel card volumes

9.3 Market shares

9.3.1 Fuel card market shares

9.4 Major Competitors

9.4.1 Company commercial fleet and CRT fuel card volumes

9.5 Sector Trends

9.5.1 Unmanned stations not suitable for fleets

9.5.2 Growing CRT segment presents opportunities

10 APPENDIX

10.1 Definitions

10.2 Methodology

10.2.1 Reporting dates

10.2.2 Stage one-Primary research

10.2.3 Stage two-Market modelling

10.2.4 Stage three-Primary validation

10.2.5 Stage four-Data finalisation

10.3 Further reading

10.4 Ask the analyst

11 Appendix

11.1 About Verdict Retail

11.2 Disclaimer

Figure 1: Northern fuel card volumes and growth, 2009-19e

Figure 2: Northern fuel card volume split by country, 2014e

Figure 3: Northern fuel card values and growth, 2009-19e

Figure 4: Northern fuel card value split by country, 2014e

Figure 5: Number of unmanned sites versus manned sites, Northern Europe, 2009-14e

Figure 6: Total service stations and year-on-year growth (%), Denmark, 2009-14e

Figure 7: Total number of fuel cards issued and proportion that are active (%), Denmark, 2009- 14e

Figure 8: Fuel card volumes (million litres) and year-on-year growth (%), Denmark, 2009-14e

Figure 9: Total service station volumes and fuel card volumes (million litres), Denmark, 2009- 14e

Figure 10: Fuel card value (Eurom) and year-on-year growth (%), Denmark, 2009-14e

Figure 11: Total value of fuel sold and fuel card values (Eurom), Denmark, 2009- 14e

Figure 12: Total service stations and year-on-year growth (%), Denmark, 2014e-19e

Figure 13: Total number of fuel cards issued and proportion that are active (%), Denmark, 2014e- 19e

Figure 14: Fuel card volumes (million litres) and year-on-year growth (%), Denmark, 2014e- 19e

Figure 15: Total service station volumes and fuel card volumes (million litres), Denmark, 2014e- 19e

Figure 16: Fuel card value (Eurom) and year-on-year growth (%), Denmark, 2014e-19e

Figure 17: Total value of fuel sold and fuel card values (Eurom), Denmark, 2014e- 19e

Figure 18: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Denmark, 2009-19e

Figure 19: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Denmark, 2009-19e

Figure 20: Total fleet and CRT fuel card volumes (million litres), Denmark, 2009-19e

Figure 21: Fuel card volume market shares (%), Denmark, 2014e

Figure 22: Total commercial vehicles and fuel cards, Denmark, 2014- 19e

Figure 23: Sample Figure

Figure 24: Number of unmanned sites and manned sites, Denmark, 2009-14e

Figure 25: Total service stations and year-on-year growth (%), Estonia, 2009-14e

Figure 26: Total number of fuel cards issued and proportion that are active (%), Estonia, 2009- 14e

Figure 27: Fuel card volumes (million litres) and year-on-year growth (%), Estonia, 2009-14e

Figure 28: Total service station volumes and fuel card volumes (million litres), Estonia, 2009- 14e

Figure 29: Fuel card value (Eurom) and year-on-year growth (%), Estonia, 2009-14e

Figure 30: Total value of fuel sold and fuel card values (Eurom), Estonia, 2009-14e

Figure 31: Total service stations and year-on-year growth (%), Estonia, 2014e-19e

Figure 32: Total number of fuel cards issued and proportion that are active (%), Estonia, 2014e- 19e

Figure 33: Fuel card volumes (million litres) and year-on-year growth (%), Estonia, 2014e-19e

Figure 34: Total service station volumes and fuel card volumes (million litres), Estonia, 2014e- 19e

Figure 35: Fuel card value (Eurom) and year-on-year growth (%), Estonia, 2014e-19e

Figure 36: Total value of fuel sold and fuel card values (Eurom), 2014e-19e

Figure 37: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Estonia, 2009-19e

Figure 38: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Estonia, 2009-19e

Figure 39: Total fleet and CRT fuel card volumes (million litres), Estonia, 2009-19e

Figure 40: Fuel card volume market shares (%), Estonia, 2014e

Figure 41: CRT fuel cards, Estonia, 2014e- 19e

Figure 42: Fleet fuel cards, Estonia, 2014e- 19e

Figure 43: Fuel card acceptance by operator and rest of market, Estonia, 2014e

Figure 44: Total service stations and year-on-year growth (%), Finland, 2009-14e

Figure 45: Total number of fuel cards issued and proportion that are active (%), Finland, 2009- 14e

Figure 46: Fuel card volumes (million litres) and year-on-year growth (%), Finland, 2009-14e

Figure 47: Total service station volumes and fuel card volumes (million litres), Finland, 2009- 14e

Figure 48: Fuel card value (Eurom) and year-on-year growth (%), Finland, 2009-14e

Figure 49: Total value of fuel sold and fuel card values (Eurom), Finland, 2009-14e

Figure 50: Total service stations and year-on-year growth (%), Finland, 2014e-19e

Figure 51: Total number of fuel cards issued and proportion that are active (%), Finland, 2014e- 19e

Figure 52: Fuel card volumes (million litres) and year-on-year growth (%), Finland, 2014e-19e

Figure 53: Total service station volumes and fuel card volumes (million litres), Finland, 2014e- 19e

Figure 54: Fuel card value (Eurom) and year-on-year growth (%), Finland, 2014e-19e

Figure 55: Total value of fuel sold and fuel card values (Eurom), Finland, 2014e-19e

Figure 56: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Finland, 2009-19e

Figure 57: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Finland, 2009-19e

Figure 58: Total fleet and CRT fuel card volumes (million litres), Finland, 2009-19e

Figure 59: Fuel card volume market shares (%), Finland, 2014e

Figure 60: Total fleet fuel cards, Finland, 2014e-19e,

Figure 61: Proportion of total sites in Finland accepting fuel cards, by card operator, 2014e

Figure 62: Number of unmanned sites and manned sites, Finland, 2009-14e

Figure 63: Total service stations and year-on-year growth (%), Ireland, 2009-14e

Figure 64: Total number of fuel cards issued and proportion that are active (%), Ireland, 2009- 14e

Figure 65: Fuel card volumes (million litres) and year-on-year growth (%), Ireland, 2009-14e

Figure 66: Total service station volumes and fuel card volumes (million litres), Ireland, 2009- 14e

Figure 67: Fuel card value (Eurom) and year-on-year growth (%), Ireland, 2009-14e

Figure 68: Total value of fuel sold and fuel card values (Eurom), Ireland, 2009-14e

Figure 69: Total service stations and year-on-year growth (%), Ireland, 2014e-19e

Figure 70: Total number of fuel cards issued and proportion that are active (%), Ireland, 2014e- 19e

Figure 71: Fuel card volumes (million litres) and year-on-year growth (%), Ireland, 2014e-19e

Figure 72: Total service station volumes and fuel card volumes (million litres), Ireland, 2014e- 19e

Figure 73: Fuel card value (Eurom) and year-on-year growth (%), Ireland, 2014e-19e

Figure 74: Total value of fuel sold and fuel card values (Eurom), Ireland, 2014e- 19e

Figure 75: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Ireland, 2009-19e

Figure 76: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Ireland, 2009-19e

Figure 77: Total fleet and CRT fuel card volumes (million litres), Ireland, 2009-19e

Figure 78: Fuel card volume market shares (%), Ireland, 2014e

Figure 79: CRT fuel cards, Ireland, 2014e- 19e

Figure 80: Total service stations and year-on-year growth (%), Lithuania, 2009-14e

Figure 81: Total number of fuel cards issued and proportion that are active (%), Lithuania , 2010- 14e

Figure 82: Fuel card volumes (million litres) and year-on-year growth (%), Lithuania , 2010- 14e

Figure 83: Total service station volumes and fuel card volumes (million litres), Lithuania , 2009- 14e

Figure 84: Fuel card value (Eurom) and year-on-year growth (%), Lithuania, 2010-14e

Figure 85: Total value of fuel sold and fuel card values (Eurom), Lithuania, 2009-14e

Figure 86: Total service stations and year-on-year growth (%), Lithuania, 2014e-19e

Figure 87: Total number of fuel cards issued and proportion that are active (%), Lithuania, 2014e- 19e

Figure 88: Fuel card volumes (million litres) and year-on-year growth (%), Lithuania , 2014e-19e

Figure 89: Total service station volumes and fuel card volumes (million litres), Lithuania, 2014e- 19e

Figure 90: Fuel card value (Eurom) and year-on-year growth (%), Lithuania, 2014e-19e

Figure 91: Total value of fuel sold and fuel card values (Eurom), Lithuania, 2014e- 19e

Figure 92: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Lithuania, 2010-19e

Figure 93: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Lithuania, 2010-19e

Figure 94: Total fleet and CRT fuel card volumes (million litres), Lithuania, 2009-19e

Figure 95: Fuel card volume market shares (%), Lithuania, 2014e

Figure 96: Total fuel cards issued, Lithuania, 2014e- 19e

Figure 97: Total service stations and year-on-year growth (%), Norway, 2009-14e

Figure 98: Total number of fuel cards issued and proportion that are active (%), Norway, 2009- 14e

Figure 99: Fuel card volumes (million litres) and year-on-year growth (%), Norway, 2009-14e

Figure 100: Total service station volumes and fuel card volumes (million litres), Norway, 2009- 14e

Figure 101: Fuel card value (Eurom) and year-on-year growth (%), Norway, 2009-14e

Figure 102: Total value of fuel sold and fuel card values (Eurom), Norway, 2009-14e

Figure 103: Total service stations and year-on-year growth (%), Norway, 2014e-19e

Figure 104: Total number of fuel cards issued and proportion that are active (%), Norway, 2014e- 19e

Figure 105: Fuel card volumes (million litres) and year-on-year growth (%), Norway, 2014e-19e

Figure 106: Total service station volumes and fuel card volumes (million litres), Norway, 2014e- 19e

Figure 107: Fuel card value (Eurom) and year-on-year growth (%), Norway, 2014e-19e

Figure 108: Total value of fuel sold and fuel card values (Eurom), Norway, 2014e- 19e

Figure 109: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Norway, 2009-19e

Figure 110: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Norway, 2009-19e

Figure 111: Total fleet and CRT fuel card volumes (million litres), Norway, 2009-19e

Figure 112: Fuel card volume market shares (%), Norway, 2014e

Figure 113: Total fleet fuel cards, Norway, 2014e- 19e

Figure 114: Total service stations and year-on-year growth (%), Sweden, 2009-14e

Figure 115: Total number of fuel cards issued and proportion that are active (%), Sweden, 2009- 14e

Figure 116: Fuel card volumes (million litres) and year-on-year growth (%), Sweden, 2009-14e

Figure 117: Total service station volumes and fuel card volumes (million litres), Sweden, 2009- 14e

Figure 118: Fuel card value (Eurom) and year-on-year growth (%), Sweden, 2009-14e

Figure 119: Total value of fuel sold and fuel card values (Eurom), Sweden, 2009-14e

Figure 120: Total service stations and year-on-year growth (%), Sweden, 2014e-19e

Figure 121: Total number of fuel cards issued and proportion that are active (%), Sweden, 2014e- 19e

Figure 122: Fuel card volumes (million litres) and year-on-year growth (%), Sweden, 2014e-19e

Figure 123: Total service station volumes and fuel card volumes (million litres), Sweden, 2014e- 19e

Figure 124: Fuel card value (Eurom) and year-on-year growth (%), Sweden, 2014e-19e

Figure 125: Total value of fuel sold and fuel card values (Eurom), Sweden, 2014e-19e

Figure 126: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Sweden, 2009-19e

Figure 127: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Sweden, 2009-19e

Figure 128: Total fleet and CRT fuel card volumes (million litres), Sweden, 2009-19e

Figure 129: Fuel card volume market shares (%), Sweden, 2014e

Figure 130: Fuel card volume market shares (%), Sweden, 2014e

Figure 131: Total CRT fuel cards, Sweden, 2014e-19e

Table 1: Change in reporting dates, 2014

Table 2: Company fuel card volume shares (%), Denmark, 2009-14e

Table 3: Fuel card volumes (million litres), Denmark, 2009-14e

Table 4: Company commercial fleet fuel card volumes (million litres), Denmark, 2014e-19e

Table 5: Company commercial CRT fuel card volumes (million litres), Denmark, 2014e-19e

Table 6: Company fuel card volume shares (%), Estonia, 2009-14e

Table 7: Fuel card volumes (million litres), Estonia, 2009-14e

Table 8: Company commercial fleet fuel card volumes (million litres), Estonia, 2014e-19e

Table 9: Company commercial CRT fuel card volumes (million litres), Estonia, 2014e-19

Table 10: Company fuel card volume shares (%), Finland, 2009- 14e

Table 11: Fuel card volumes (million litres), Finland, 2009-14e

Table 12: Company commercial fleet fuel card volumes (million litres), Finland, 2014e-19e

Table 13: Company commercial CRT fuel card volumes (million litres), Finland, 2014e-19

Table 14: Company fuel card volume shares (%), Ireland, 2009-14e

Table 15: Fuel card volumes (million litres), Ireland, 2009-14e

Table 16: Company commercial fleet fuel card volumes (million litres), Ireland, 2014e-19e

Table 17: Company commercial CRT fuel card volumes (million litres), Ireland, 2014e-19e

Table 18: Company fuel card volume shares (%), Lithuania, 2009-14e

Table 19: Fuel card volumes (million litres), Lithuania , 2009-14e

Table 20: Company commercial fleet fuel card volumes (million litres), Lithuania, 2014e-19e

Table 21: Company commercial CRT fuel card volumes (million litres), Lithuania, 2014e-19e

Table 22: Company fuel card volume shares (%), Norway, 2009- 14e

Table 23: Fuel card volumes (million litres), Norway, 2009-14e

Table 24: Company commercial fleet fuel card volumes (million litres), Norway, 2014e-19e

Table 25: Company commercial CRT fuel card volumes (million litres), Norway, 2014e-19e

Table 26: Company fuel card volume shares (%), Sweden, 2009- 14e

Table 27: Fuel card volumes (million litres), Sweden, 2009-14e

Table 28:Company commercial fleet fuel card volumes (million litres), Sweden, 2014e-19e

Table 29: Company commercial CRT fuel card volumes (million litres), Sweden, 2014e-19e

Table 30: Fuel card definitions, 2014

Table 31: Change in reporting dates, 2014

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