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Fuel cards in Europe, Top 5 markets | Verdict Sector Report

Fuel cards in Europe, Top 5 markets | Verdict Sector Report


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Executive Summary

The combined worth of the top five European commercial fuel card markets is Euro68,974m. Over the next five years the proportion of fuel purchased on fuel cards will rise year on year towards 2019e, as commercial fleets turn to fuel cards to lower costs and increase fuel efficiency. The largest increase in new cards issued by 2019 will be the UK and France.

Key Findings

Plan effective market entry strategies by uncovering current and future volumes and values of fuel card markets of the top five countries in Europe.

Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.

Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.

Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.

Synopsis

Growing values: the value of fuel sold through fuel cards in the top five has been increasing year-on-year, and is forecast to grow from Euro63,659m in 2014e to Euro68,974m by 2019e. Desire for better fuel efficiency will be the main driver behind this growth as businesses look to maximize the efficiency of their fleets.

Falling volumes: fuel volumes are declining. The volume of fuel sold through fuel cards is forecast to fall from 43.0 million litres in 2014e to 42.8 million litres in 2019e. Better vehicle efficiency, alternative fuel vehicles and reductions in fleet sizes will contribute to this trend.

Local retailers will lose out to larger internationals: large international players such as BP, Shell and Esso have a strong presence in the top five, but some markets- UK and France in particular- have looming threats from growing supermarket retailers.

Reasons To Buy

How large are the top five European fuel card markets? What proportion of competitor sales are to small and large commercial vehicles?

How does my cards network acceptance compare to my competitors and are there any other retailers I should consider partnering with in new markets?

Are any of my competitors distributing their fuel cards through leasing companies and are there any that I could potentially partner with?

As a fuel retailer, should I consider accepting more card brands at my service stations, and which ones would give me access to a large customer base?

As a vehicle leasing company, I would like to offer a fuel card product; can I do that alone or is there an existing card issuer I could partner with?

1 CHANGES TO OUR METHODOLOGY-2014

1.1 Reporting dates

2 TOP 5 SUMMARY

2.1 Market Size and forecast

2.2 Sector Trends

2.2.1 Small to medium commercial vehicles to boost fuel cards market

2.2.2 Supermarkets provide threat but also opportunity

2.2.3 Fuel-efficient vehicles cause volumes to drop

3 FRANCE

3.1 Market Size

3.1.1 Total Service Stations in France

3.1.2 Fuel Card Volumes

3.1.3 Fuel Card Value

3.2 Market Forecast

3.2.1 Total Service Stations in France

3.2.2 Fuel Card Volumes

3.2.3 Fuel Card Value

3.2.4 Channel Shares

3.2.5 CRT Fuel Card Volumes

3.3 Market shares

3.3.1 Fuel Card Market Shares

3.4 Major Competitors

3.4.1 Company Commercial Fleet and CRT Fuel Card Volumes

3.5 Sector Trends

3.5.1 Supermarket fuel cards pose real threat

3.5.2 TOTAL market dominance

3.5.3 Small and medium fleets will boost the market

4 GERMANY

4.1 Market Size

4.1.1 Total Service Stations in Germany

4.1.2 Fuel Card Volumes

4.1.3 Fuel Card Value

4.2 Market Forecast

4.2.1 Total Service Stations in Germany

4.2.2 Fuel Card Volumes Increasing fuel efficiency will keep volume growth steady

4.2.3 Fuel Card Value

4.2.4 Channel Shares

4.2.5 CRT Fuel Card Volumes

4.3 Market shares

4.3.1 Fuel Card Market Shares

4.4 Major Competitors

4.4.1 Company Commercial Fleet and CRT Fuel Card Volumes

4.5 Sector Trends

4.5.1 Aral, DKV and Shell dominate the market

4.5.2 Untapped fleet market has potential to boost volumes

5 ITALY

5.1 Market Size

5.1.1 Total Service Stations in Italy

5.1.2 Fuel Card Volumes

5.1.3 Fuel Card Value

5.2 Market Forecast

5.2.1 Total Service Stations in Italy

5.2.2 Fuel Card Volumes

5.2.3 Fuel Card Value

5.3 Channel Shares

5.3.1 Fleet Fuel Card Volumes

5.3.2 CRT Fuel Card Volumes

5.4 Market shares

5.4.1 Fuel Card Market Shares

5.5 Major Competitors

5.5.1 Company Commercial Fleet and CRT Fuel Card Volumes

5.6 Sector Trends

5.6.1 Keeping clients is key to survival

5.6.2 Small to medium vehicles to drive growth

6 SPAIN

6.1 Market Size

6.1.1 Total Service Stations in Spain

6.1.2 Fuel Card Volumes

6.1.3 Fuel Card Value

6.2 Market Forecast

6.2.1 Total Service Stations in Spain

6.2.2 Fuel Card Volumes

6.2.3 Fuel Card Value

6.2.4 Channel Shares

6.2.5 CRT Fuel Card Volumes

6.3 Market shares

6.3.1 Fuel Card Market Shares

6.4 Major Competitors

6.4.1 Company Commercial Fleet and CRT Fuel Card Volumes

6.5 Sector Trends

6.5.1 Building loyalty key to success in Spain

6.5.2 International partnerships important for growth

6.5.3 Rising prices to encourage fuel card usage

7 UK

7.1 Market Size

7.1.1 Total Service Stations in UK

7.1.2 Fuel Card Volumes

7.1.3 Fuel Card Value

7.2 Market Forecast

7.2.1 Total Service Stations in UK

7.2.2 Fuel Card Volumes

7.2.3 Fuel Card Value

7.2.4 Channel Shares

7.2.5 CRT Fuel Card Volumes

7.3 Market shares

7.3.1 Fuel Card Market Shares

7.4 Major Competitors

7.4.1 Company Commercial Fleet and CRT Fuel Card Volumes

7.5 Sector Trends

7.5.1 Supermarket retailers provide potential threat and opportunity

8 APPENDIX

8.1 Definitions

8.2 Methodology

8.2.1 Reporting dates

8.2.2 Stage one-Primary research

8.2.3 Stage two-Market modelling

8.2.4 Stage three-Primary validation

8.2.5 Stage four-Data finalisation

8.3 Further reading

8.4 Ask the analyst

8.5 About Verdict Retail

8.6 Disclaimer

Figure 1: Top 5 fuel card volumes and growth, 2009-19e

Figure 2: Top 5 fuel card volume split by country, 2014e

Figure 3: Top 5 fuel card values and growth, 2009-19e

Figure 4: Top 5 fuel card value split by country, 2014e

Figure 5: Total number of fleet fuel cards issued in the top five European markets, 2014e-19e

Figure 6: Additional fleet cards issued in top five European markets, 2014e-19e

Figure 7: Auchan fuel card

Figure 8: The UKs first hydrogen service station

Figure 9: Total service stations and year-on-year growth (%), France, 2009-14e

Figure 10: Total number of fuel cards issued and proportion that are active (%), France, 2009- 14e

Figure 11: Fuel card volumes (million litres) and year-on-year growth (%), France, 2009-14e

Figure 12: Total service station volumes and fuel card volumes (million litres), France, 2009- 14e

Figure 13: Fuel card value (Eurom) and year-on-year growth (%), France, 2009-14e

Figure 14: Total value of fuel sold and fuel card values (Eurom), France, 2009-14e

Figure 15: Total service stations and year-on-year growth (%), France, 2014e-19e

Figure 16: Total number of fuel cards issued and proportion that are active (%), France, 2014e- 19e

Figure 17: Fuel card volumes (million litres) and year-on-year growth (%), France, 2014e-19e

Figure 18: Total service station volumes and fuel card volumes (million litres), France, 2014e- 19e

Figure 19: Fuel card value (Eurom) and year-on-year growth (%), France, 2014e-19e

Figure 20: Total value of fuel sold and fuel card values (Eurom), France, 2014e- 19e

Figure 21: Total fleet fuel card volumes (million litres) and year-on-year growth (%), France, 2009-19e

Figure 22: Total CRT fuel card volumes (million litres) and year-on-year growth (%), France, 2009-19e

Figure 23: Total fleet and CRT fuel card volumes (million litres), France, 2009-19e

Figure 24: Fuel card volume market shares (%), France, 2014e

Figure 25: Fuel card volume market shares (%), France, 2014e

Figure 26: Total service stations and year-on-year growth (%), Germany, 2009-14e

Figure 27: Total number of fuel cards issued and proportion that are active (%), Germany, 2009- 14e

Figure 28: Fuel card volumes (million litres) and year-on-year growth (%), Germany, 2009-14e

Figure 29: Total service station volumes and fuel card volumes (million litres), Germany, 2009- 14e

Figure 30: Fuel card value (Eurom) and year-on-year growth (%), Germany, 2009-14e

Figure 31: Total value of fuel sold and fuel card values (Eurom), Germany, 2009-14e

Figure 32: Total service stations and year-on-year growth (%), Germany, 2014e-19e

Figure 33: Total number of fuel cards issued and proportion that are active (%), Germany, 2014e-19e

Figure 34: Fuel card volumes (million litres) and year-on-year growth (%), Germany, 2014e- 19e

Figure 35: Total service station volumes and fuel card volumes (million litres), Germany, 2014e- 19e

Figure 36: Fuel card value (Eurom) and year-on-year growth (%), Germany, 2014e-19e

Figure 37: Total value of fuel sold and fuel card values (Eurom ) , Germany, 2014e- 19e

Figure 38: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Germany, 2009-19e

Figure 39: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Germany, 2009-19e

Figure 40: Total fleet and CRT fuel card volumes (million litres), Germany, 2009-19e

Figure 41: Fuel card volume market shares (%), Germany, 2014e

Figure 42: European recharging station

Figure 43: Total service stations and year-on-year growth (%), Italy, 2009-14e

Figure 44: Total number of fuel cards issued and proportion that are active (%), Italy, 2009- 14e

Figure 45: Fuel card volumes (million litres) and year-on-year growth (%), Italy, 2009-14e

Figure 46: Total service station volumes and fuel card volumes (million litres), Italy, 2009- 14e

Figure 47: Fuel card value (Eurom) and year-on-year growth (%), Italy, 2009-14e

Figure 48: Total value of fuel sold and fuel card values (Eurom), Italy, 2009-14e

Figure 49: Total service stations and year-on-year growth (%), Italy, 2014e-19e

Figure 50: Total number of fuel cards issued and proportion that are active (%), Italy, 2014e-19e

Figure 51: Fuel card volumes (million litres) and year-on-year growth (%), Italy, 2014e-19e

Figure 52: Total service station volumes and fuel card volumes (million litres), Italy, 2014e- 19e

Figure 53: Fuel card value (Eurom) and year-on-year growth (%), Italy, 2014e-19e

Figure 54: Total value of fuel sold and fuel card values (Eurom), Italy, 2014e-19e

Figure 55: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Italy, 2009- 19e

Figure 56: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Italy, 2009- 19e

Figure 57: Total fleet and CRT fuel card volumes (million litres), Italy, 2009-19e

Figure 58: Fuel card volume market shares (%), Italy, 2014e

Figure 59: Total service stations and year-on-year growth (%), Spain, 2009-14e

Figure 60: Total number of fuel cards issued and proportion that are active (%), Spain, 2009-14e

Figure 61: Fuel card volumes (million litres) and year-on-year growth (%), Spain, 2009-14e

Figure 62: Total service station volumes and fuel card volumes (million litres), Spain, 2009-14e

Figure 63: Fuel card value (Eurom) and year-on-year growth (%), Spain, 2009-14e

Figure 64: Total value of fuel sold and fuel card values (Eurom), Spain, 2009-14e

Figure 65: Total service stations and year-on-year growth (%), Spain, 2014e-19e

Figure 66: Total number of fuel cards issued and proportion that are active (%), Spain, 2014e- 19e

Figure 67: Total number of fuel cards issued and proportion that are active (%), Spain, 2014e- 19e

Figure 68: Total service station volumes and fuel card volumes (million litres), Spain, 2014e- 19e

Figure 69: Fuel card value (Eurom) and year-on-year growth (%), Spain, 2014e-19e

Figure 70: Total value of fuel sold and fuel card values (Eurom), Spain, 2014e- 19e

Figure 71: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Spain, 2009- 19e

Figure 72: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Spain, 2009- 19e

Figure 73: Total fleet and CRT fuel card volumes (million litres), Spain, 2009-19e

Figure 74: Fuel card volume market shares (%), Spain, 2014e

Figure 75: Shells FuelSave Partner scheme

Figure 76: Repsols Solred DKV fuel card

Figure 77: Total service stations and year-on-year growth (%), UK, 2009-14e

Figure 78: Total number of fuel cards issued and proportion that are active (%), UK, 2009-14e

Figure 79: Fuel card volumes (million litres) and year-on-year growth (%), UK, 2009-14e

Figure 80: Total service station volumes and fuel card volumes (million litres), UK, 2009-14e

Figure 81: Fuel card value (Eurom) and year-on-year growth (%), UK, 2009-14e

Figure 82: Total value of fuel sold and fuel card values (Eurom), UK, 2009-14e

Figure 83: Total service stations and year-on year growth (%), UK, 2014e-19e

Figure 84: Total service stations and year-on year growth (%), UK, 2014e-19e

Figure 85: Fuel card volumes (million litres) and year-on-year growth (%), UK, 2014e-19e

Figure 86: Total service station volumes and fuel card volumes (million litres), UK, 2014e- 19e

Figure 87: Fuel card value (Eurom) and year-on-year growth (%), UK, 2014e-19e

Figure 88: Total value of fuel sold and fuel card values (Eurom), UK, 2014e- 19e

Figure 89: Total fleet fuel card volumes (million litres) and year-on-year growth (%), UK, 2009- 19e

Figure 90: Total fleet fuel card volumes (million litres) and year-on-year growth (%), UK, 2009- 19e

Figure 91: Total fleet and CRT fuel card volumes (million litres), UK, 2009-19e

Figure 92: Fuel card volume market shares (%), UK, 2014e

Figure 93: All Star supermarket fuel card

Figure 94: UK commercial fleet vehicles, 2014e-19e

Table 1: Change in reporting dates, 2014

Table 2: Fuel card market shares (%), France, 2009-14e

Table 3: Fuel card volumes (million litres), France, 2009-14e

Table 4: Company commercial fleet fuel card volumes (million litres), France, 2014e-19e

Table 5: Company commercial CRT fuel card volumes (million litres), France, 2014e-19e

Table 6: Company fuel card volume shares (%), Germany, 2009-14e

Table 7: Fuel card volumes (million litres), Germany, 2009-14e

Table 8: Company commercial fleet fuel card volumes (million litres), Germany, 2014e-19e

Table 9: Company commercial CRT fuel card volumes (million litres), Germany, 2014e-19e

Table 10: Company fuel card volume shares (%), Italy, 2009-14e

Table 11: Fuel card volumes (million litres), Italy, 2009-14e

Table 12: Company commercial fleet fuel card volumes (million litres), Italy, 2014e-19e

Table 13: Company commercial CRT fuel card volumes (million litres), Italy, 2014e-19e

Table 14: Company fuel card volume shares (%), Spain, 2009-14e

Table 15: Fuel card volumes (million litres), Spain, 2009-14e

Table 16: Company commercial fleet fuel card volumes (million litres), Spain, 2014e-19e

Table 17: Company commercial CRT fuel card volumes (million litres), Spain, 2014e-19e

Table 18: Company fuel card volume shares (%), UK, 2009-14e

Table 19: Fuel card volumes (million litres), UK, 2009-14e

Table 20: Company commercial fleet fuel card volumes (million litres), UK, 2014e-19e

Table 21: Company commercial CRT fuel card volumes (million litres), UK, 2014e-19e

Table 22: Fuel card definitions, 2014

Table 23: Change in reporting dates, 2014

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