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Fuel cards in Europe, Western markets | Verdict Sector Report

Fuel cards in Europe, Western markets | Verdict Sector Report


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Executive Summary

The combined worth of the Western Europe commercial fuel card markets is Euro12,641m in 2014e. Over the next five years the proportion of fuel purchased on fuel cards will rise year on year towards 2019e, as commercial fleets turn to fuel cards to lower costs and increase fuel efficiency. The largest increase in new cards issued by 2019 will be Belgium and Switzerland.

Key Findings

Plan effective market entry strategies by uncovering current and future volumes and values of Western Europe fuel card markets.

Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.

Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.

Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.

Plan your regional strategy by understanding Western European markets, Austria, Belgium, Luxembourg, the Netherlands, Switzerland.

Synopsis

Growing values: the value of fuel sold through fuel cards in Western Europe has been increasing year-on-year, and is forecast to grow from Euro12,641m in 2014e to Euro13,449m by 2019e. Desire for better fuel efficiency will be the main driver behind this growth as businesses look to maximize the efficiency of their fleets.

Falling volumes: fuel volumes are declining. The volume of fuel sold through fuel cards is forecast to fall from 8.6 billion litres in 2014e to 8.4 billion litres in 2019e. Better vehicle efficiency, alternative fuel vehicles and reductions in fleet sizes will contribute to this trend.

Local retailers will lose out to larger internationals: large international players such as BP, Shell and Esso have a strong presence in Western Europe.

Reasons To Buy

How large are the Western European fuel card markets? What proportion of competitor sales are to small and large commercial vehicles?

How does my cards network acceptance compare to my competitors and are there any other retailers I should consider partnering with in new markets?

Are any of my competitors distributing their fuel cards through leasing companies and are there any that I could potentially partner with?

As a fuel retailer, should I consider accepting more card brands at my service stations, and which ones would give me access to a large customer base?

As a vehicle leasing company, I would like to offer a fuel card product; can I do that alone or is there an existing card issuer I could partner with?

1 CHANGES TO OUR METHODOLOGY-2014

1.1 Reporting dates

2 WESTERN SUMMARY

2.1 Market Size and forecast

2.1.1 Fleet card segment present growth opportunities

2.1.2 Falling card volumes make loyalty key to success

3 AUSTRIA

3.1 Market Size

3.1.1 Total service stations in Austria

3.1.2 Fuel card volumes

3.1.3 Fuel card value

3.1.4 Fuel card volumes

3.1.5 Fuel card value

3.2 Channel Shares

3.2.1 Fleet fuel card volumes

3.2.2 CRT fuel card volumes

3.3 Market shares

3.3.1 Fuel card market shares

3.4 Major Competitors

3.4.1 Company commercial fleet and CRT fuel card volumes

3.5 Sector Trends

3.5.1 Austria to become European transport hub

3.5.2 Rising small to medium fleets provide huge opportunities

4 BELGIUM

4.1 Market Size

4.1.1 Total service stations in Belgium

4.1.2 Fuel card volumes

4.1.3 Fuel card value

4.1.4 Fuel card volumes

4.1.5 Fuel card value

4.2 Channel Shares

4.2.1 Fleet fuel card volumes

4.2.2 CRT fuel card volumes

4.3 Market shares

4.3.1 Fuel card market shares

4.4 Major Competitors

4.4.1 Company commercial fleet and CRT fuel card volumes

4.5 Sector Trends

4.5.1 Price-conscious fleets to reduce fuel card volumes over next five years

4.5.2 Rising small to medium fleets provide significant opportunities

5 LUXEMBOURG

5.1 Market Size

5.1.1 Total service stations in Luxembourg

5.1.2 Fuel card volumes

5.2 Market Forecast

5.2.1 Total service stations in Luxembourg

5.2.2 Fuel card volumes

5.2.3 CRT fuel card volumes

5.3 Market shares

5.3.1 Fuel card market shares

5.4 Major Competitors

5.4.1 Company commercial fleet and CRT fuel card volumes

5.5 Sector Trends

5.5.1 Attracting foreign cards key to success

5.5.2 Influx of SMEs presents growth opportunities

6 THE NETHERLANDS

6.1 Market Size

6.1.1 Total service stations in the Netherlands

6.1.2 Fuel card volumes

6.2 Market Forecast

6.2.1 Total service stations in the Netherlands

6.2.2 Fuel card volumes

6.2.3 Fuel card value

6.3 Channel Shares

6.3.1 Fleet fuel card volumes

6.4 Market shares

6.4.1 Fuel card market shares

6.5 Major Competitors

6.5.1 Company commercial fleet and CRT fuel card volumes

6.6 Sector Trends

6.6.1 Marketing of cards essential for success

6.6.2 Anticipating needs before they happen

7 SWITZERLAND

7.1 Market Size

7.1.1 Total service stations in Switzerland

7.1.2 Fuel card volumes

7.2 Market Forecast

7.2.1 Total service stations in Switzerland

7.2.2 Fuel card volumes

7.2.3 CRT fuel card volumes

7.3 Market shares

7.3.1 Fuel card market shares

7.4 Major Competitors

7.4.1 Company commercial fleet and CRT fuel card volumes

7.5 Sector Trends

7.5.1 Marketing of cards essential for success

7.5.2 Small fleet market provides growth opportunities

8 Definitions

8.1 Methodology

8.1.1 Reporting dates

8.1.2 Stage one-Primary research

8.1.3 Stage two-Market modelling

8.1.4 Stage three-Primary validation

8.1.5 Stage four-Data finalisation

8.2 Further reading

8.3 Ask the analyst

9 Appendix

9.1 About Verdict Retail

9.2 Disclaimer

Figure 1: Western fuel card volumes and growth, 2009-19e

Figure 2: Western fuel card volume split by country, 2014e

Figure 3: Western fuel card values and growth, 2009-19e

Figure 4: Western fuel card value split by country, 2014e

Figure 5: Total number of fleet fuel cards issued in Western European markets, 2014e-19e

Figure 6: Additional fleet cards issued in Western European markets, 2014e-19e

Figure 7: Fuel Card Volumes (millions litres), Western Europe, 2014e-19e

Figure 8: Total service stations and year-on-year growth (%), Austria, 2009-14e

Figure 9: Total number of fuel cards issued and proportion that are active (%), Austria, 2009-14e

Figure 10: Fuel card volumes (million litres) and year-on-year growth (%), Austria, 2009-14e

Figure 11: Total service station volumes and fuel card volumes (million litres), Austria, 2009-14e

Figure 12: Fuel card value (Eurom) and year-on-year growth (%), Austria, 2009-14e

Figure 13: Total value of fuel sold and fuel card values (Eurom), Austria, 2009-14e

Figure 14: Total service stations and year-on-year growth (%), Austria, 2014e-19e

Figure 15: Total number of fuel cards issued and proportion that are active (%), Austria, 2014e-19e

Figure 16: Fuel card volumes (million litres) and year-on-year growth (%), Austria, 2014e-19e

Figure 17: Total service station volumes and fuel card volumes (million litres), Austria, 2014e-19e

Figure 18: Fuel card value (Eurom) and year-on-year growth (%), Austria, 2014e-19e

Figure 19: Total value of fuel sold and fuel card values (Eurom), Austria, 2014e-19e

Figure 20: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Austria, 2009-19e

Figure 21: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Austria, 2009-19e

Figure 22: Total fleet and CRT fuel card volumes (million litres), Austria, 2009-19e

Figure 23: Fuel card volume market shares (%), Austria, 2014e

Figure 24: International fuel card volumes (million litres), Austria, 2014e-19e

Figure 25: Fleet fuel cards, Austria, 2014e-19e

Figure 26: Total service stations and year-on-year growth (%), Belgium, 2009-14e

Figure 27: Total number of fuel cards issued and proportion that are active (%), Belgium, 2009-14e

Figure 28: Fuel card volumes (million litres) and year-on-year growth (%), Belgium, 2009-14e

Figure 29: Sample FigurTotal service station volumes and fuel card volumes (million litres), Belgium, 2009-14ee

Figure 30: Fuel card value (Eurom) and year-on-year growth (%), Belgium, 2009-14e

Figure 31: Total value of fuel sold and fuel card values (Eurom), Belgium, 2009-14e

Figure 32: Total service stations and year-on-year growth (%), Belgium, 2014e-19e

Figure 33: Total number of fuel cards issued and proportion that are active (%), Belgium, 2014e-19e

Figure 34: Fuel card volumes (million litres) and year-on-year growth (%), Belgium, 2014e-19e

Figure 35: Total service station volumes and fuel card volumes (million litres), Belgium 2014e-19e

Figure 36: Fuel card value (Eurom) and year-on-year growth (%), Belgium, 2014e-19e

Figure 37: Total value of fuel sold and fuel card values (Eurom), Belgium, 2014e-19e

Figure 38: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Belgium, 2009-19e

Figure 39: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Belgium, 2009-19e

Figure 40: Total fleet and CRT fuel card volumes (million litres), Belgium, 2009-19e

Figure 41: Fuel card volume market shares (%), Belgium, 2014e

Figure 42: Fleet fuel cards, Belgium, 2014e-19e

Figure 43: Allstar supermarket fuel card

Figure 44: Total service stations and year-on-year growth (%), Luxembourg, 2009-14e

Figure 45: Total number of fuel cards issued and proportion that are active (%), Luxembourg, 2009-14e

Figure 46: Fuel card volumes (million litres) and year-on-year growth (%), Luxembourg, 2009-14e

Figure 47: Total service station volumes and fuel card volumes (million litres), Luxembourg, 2009-14e

Figure 48: Fuel card value (Eurom) and year-on-year growth (%), Luxembourg, 2009-14e

Figure 49: Total value of fuel sold and fuel card values (Eurom), Luxembourg, 2009-14e

Figure 50: Total service stations and year-on-year growth (%), Luxembourg, 2014e-19e

Figure 51: Total number of fuel cards issued and proportion that are active (%), Luxembourg, 2014e-19e

Figure 52: Fuel card volumes(million litres) and year-on-year growth (%), Luxembourg, 2014e-19e

Figure 53: Total service station volumes and fuel card volumes (million litres), Luxembourg, 2014e-19e

Figure 54: Fuel card value (Eurom) and year-on-year growth (%), Luxembourg, 2014e-19e

Figure 55: Total value of fuel sold and fuel card values (Eurom), Luxembourg, 2014e-19e

Figure 56: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Luxembourg, 2009-19e

Figure 57: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Luxembourg, 2009-19e

Figure 58: Total fleet and CRT fuel card volumes (million litres), Luxembourg, 2009-19e

Figure 59: Fuel card volume market shares (%), Luxembourg, 2014e

Figure 60: Native and foreign fuel card volumes (million litres), Luxembourg 2014e-19e

Figure 61: New fleet cards issued each year, Luxembourg, 2015e-19e

Figure 62: Total service stations and year-on-year growth (%), Netherlands, 2009-14e

Figure 63: Total number of fuel cards issued and proportion that are active (%), Netherlands, 2009-14e

Figure 64: Fuel card volumes (million litres) and year-on-year growth (%), Netherlands, 2009-14e

Figure 65: Total service station volumes and fuel card volumes (million litres), Netherlands, 2009-14e

Figure 66: Fuel card value (Eurom) and year-on-year growth (%), Netherlands, 2009-14e

Figure 67: Total value of fuel sold and fuel card values (Eurom), Netherlands, 2009-14e

Figure 68: Total service stations and year-on-year growth (%), Netherlands, 2014e-19e

Figure 69: Total number of fuel cards issued and proportion that are active (%), Netherlands, 2014e-19e

Figure 70: Fuel card volumes (million litres) and year-on-year growth (%), Netherlands, 2014e-19e

Figure 71: Total service station volumes and fuel card volumes (million litres), Netherlands 2014e-19e

Figure 72: Fuel card value (Eurom) and year-on-year growth (%), Netherlands, 2014e-19e

Figure 73: Total value of fuel sold and fuel card values (Eurom), Netherlands, 2014e-19e

Figure 74: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Netherlands, 2009-19e

Figure 75: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Netherlands, 2009-19e

Figure 76: Total fleet and CRT fuel card volumes (million litres), Netherlands, 2009-19e

Figure 77: Fuel card volume market shares (%), Netherlands, 2014emple Figure

Figure 78: Share of fuel card market (%), Netherlands 2014e

Figure 79: US electric vehicle charging station

Figure 80: Total service stations and year-on-year growth (%), Switzerland, 2009-14e

Figure 81: Total number of fuel cards issued and proportion that are active (%), Switzerland, 2009-14e

Figure 82: Fuel card volumes (million litres) and year-on-year growth (%), Switzerland, 2009-14e

Figure 83: Total service station volumes and fuel card volumes (million litres), Switzerland, 2009-14e

Figure 84: Fuel card value (Eurom) and year-on-year growth (%), Switzerland, 2009-14e

Figure 85: Total value of fuel sold and fuel card values (Eurom), Switzerland, 2009-14e

Figure 86: Total service stations and year-on-year growth (%), Switzerland, 2014e-19e

Figure 87: Total number of fuel cards issued and proportion that are active (%), Switzerland, 2014e-19e

Figure 88: Sample FigurFuel card volumes (million litres) and year-on-year growth (%), Switzerland, 2014e-19ee

Figure 89: Total service station volumes and fuel card volumes (million litres), Switzerland, 2014e-19e

Figure 90: Fuel card value (Eurom) and year-on-year growth (%), Switzerland, 2014e-19e

Figure 91: Total value of fuel sold and fuel card values (Eurom), Switzerland, 2014e-19e

Figure 92: Total fleet fuel card volumes (million litres) and year-on-year growth (%), Switzerland, 2009-19e

Figure 93: Total CRT fuel card volumes (million litres) and year-on-year growth (%), Switzerland, 2009-19e

Figure 94: Total fleet and CRT fuel card volumes (million litres), Switzerland, 2009-19e

Figure 95: Sample Fig Fuel card volume market shares (%), Switzerland, 2014e ure

Figure 96: Proportion of active fuel cards (%), Switzerland, 2014e-19e

Figure 97: Fleet vehicles with and without a fuel card, Switzerland, 2014e

Table 1: Change in reporting dates, 2014

Table 2: Company fuel card volume shares (%), Austria, 2009-14e

Table 3: Fuel card volumes (million litres), Austria, 2009-14e

Table 4: Company commercial fleet fuel card volumes (million litres), Austria, 2014e-19e

Table 5: Company commercial CRT fuel card volumes (million litres), Austria, 2014e-19e

Table 6: Company fuel card volume shares (%), Belgium, 2009-14e

Table 7: Fuel card volumes (million litres), Belgium, 2009-14e

Table 8: Company commercial fleet fuel card volumes (million litres), Belgium, 2014e-19e

Table 9: Company commercial CRT fuel card volumes (million litres), Belgium, 2014e-19e

Table 10: Company fuel card volume shares (%), Luxembourg, 2009-14e

Table 11: Fuel card volumes (million litres), Luxembourg, 2009-14e

Table 12: Company commercial fleet fuel card volumes (million litres), Luxembourg, 2014e-19e

Table 13: Company commercial CRT fuel card volumes (million litres), Luxembourg, 2014e-19e

Table 14: Company fuel card volume shares (%), Netherlands, 2009-14e

Table 15: Fuel card volumes (million litres), Netherlands, 2009-14e

Table 16: Company commercial fleet fuel card volumes (million litres), Netherlands, 2014e-19e

Table 17: Company commercial CRT fuel card volumes (million litres), Netherlands, 2014e-19e

Table 18: Company fuel card volume shares (%), Switzerland, 2009-14e

Table 19: Fuel card volumes (million litres), Switzerland, 2009-14e

Table 20: Company commercial fleet fuel card volumes (million litres), Switzerland, 2014e- 19e

Table 21: Company commercial CRT fuel card volumes (million litres), Switzerland, 2014e- 19e

Table 22: Fuel card definitions, 2014

Table 23: Change in reporting dates, 2014

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