North America Market Insights on Automotive Head-up Display: Insights and Forecast, 2018-2024
 Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)

North America Market Insights on Automotive Head-up Display: Insights and Forecast, 2018-2024 Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)


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Executive Summary

Rapid advancements in vehicle technology and increasing demands of high end luxury and mid-sized vehicles are considered to be the key growth drivers for North America automotive head up display market. The use of display in automobiles is regarded as a luxury spec which is specifically reserved for high end vehicles. Moreover, the surging adoption of advance driver assistance system (ADAS) technology due to rising consumer interest and stringent government regulations is also stimulating the market growth. However, the excessive cost of the system, emergence of alternate options and growing concern over distracted driving are considered to be the major restraining factors for the market growth.

Based on different product types, North America Automotive Head-Up Display market is bifurcated into Windshield HUD and Combiners HUD. Windshield HUD uses a windshield of the glass to show essential data in the observable pathway of the driver while combiner HUD uses an intelligent screen like glass to show data in the observable pathway of the driver. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period.

North America HUD market is further segmented on the basis of different technologies this includes, Conventional and Augmented Reality. Conventional HUD is any transparent display that projects critical information without the needs of drivers or users to look away from their frame. On the other hand Augmented Reality is a live view of a physical, real world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data. In 2017, augmented reality held the maximum share with a market value of USD 148.62 million and is expected to prevail till 2024. However, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand making them the fastest growing segment during the forecast period (2018-2024).

Moreover, the market penetration of HUD is increasing across the entire vehicle segments, such as Luxury Cars, Passenger Cars and Commercial Vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period, reaching USD 465.44 million by 2024. For a deep dive analysis of automotive HUD market in NA, the regional market is further split into several countries. The U.S., Canada and Mexico are among some of the most dominant markets in the region for automotive HUD. The U.S. is the largest automotive market in the region, in addition to this the increasing stringent regulations on driver alertness, presence of several Tier 1 and OEMs and rise in focus towards ADAS and autonomous vehicles are attributed to monitor the U.S. automotive HUD market. The companies profiled in the report include Aptiv Plc, Continental AG, Denso Corporation, Harman International industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion and others) with each other or other supplier or automotive OEMs to strengthen their position in the market.



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1 MARKET INTRODUCTION

1.1 Market Definition

1.2 Objective of the Study

1.3 Limitation

1.4 Stakeholders

1.5 Currency used in the Report

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1 Secondary Data

2.1.1 Key Secondary Sources

2.2 Primary Data

2.2.1 Sampling Techniques & Data Collection Methods

2.2.2 Primary Participants

2.3 Key Market Indicators (Demand & Supply scenario)

2.3.1 Demand and Supply Side Analysis

3 REGULATORY FRAMEWORK

3.1 General Overview

3.1.1 United States Regulation for Automotive Head-up Display

3.1.2 Canada Regulation for Automotive Head-up Display

3.1.3 Mexico Regulation for Automotive Head-up Display

4 INDUSTRY PERFORMANCE

5 EXECUTIVE SUMMARY

6 MARKET OVERVIEW

6.1 Introduction

6.2 Market Dynamics

6.2.1 Market Drivers

6.2.1.1 Increasing demands of High End Luxury and Mid-Size Cars

6.2.1.2 Surging demand of ADAS technology

6.2.1.3 Rapid Advancement in Vehicle Technology

6.2.2 Market Restraints

6.2.2.1 Excessive cost of the technology

6.2.2.2 Advent of Active Window Display technology

6.2.2.3 Growing Concerns Over Distracted Driving

6.2.3 Opportunities in the Market

6.2.3.1 Evolution of Autonomous and Electric vehicle

6.2.3.2 Sales of Premium and luxury vehicles

6.3 Key Market Indicators

7 MARKET INSIGHTS BY PRODUCT

7.1 General Overview

7.1.1 Windshield HUD

7.1.2 Combiner HUD

8 MARKET INSIGHTS BY TECHNOLOGY

8.1 General Overview

8.1.1 Conventional HUD

8.1.2 Augmented Reality HUD

9 MARKET INSIGHTS BY VEHICLE TYPE

9.1 General Overview

9.1.1 Luxury Cars

9.1.2 Passenger Cars

9.1.3 Commercial Vehicles

10 MARKET INSIGHTS BY REGION

10.1 General Overview

10.1.1 North America Automotive Head-up Display Market, by Product

10.1.2 North America Automotive Head-up Display Market, by Technology

10.1.3 North America Automotive Head-up Display Market, by Vehicle Type

10.1.4 North America Automotive Head-up Display Market, by Country

10.1.4.1 The US Automotive Head-up Display Market

10.1.4.1.1 The US Automotive Head-up Display Market, by Product

10.1.4.1.2 The US Automotive Head-up Display Market, by Technology

10.1.4.1.3 The US Automotive Head-up Display Market, by Vehicle Type

10.1.4.2 Canada Automotive Head-Up Display Market

10.1.4.2.1 Canada Automotive Head-up Display Market, by Product

10.1.4.2.2 Canada Automotive Head-up Display Market, by Technology

10.1.4.2.3 Canada Automotive Head-up Display Market, by Vehicle Type

10.1.4.3 Mexico Automotive Head-up Display Market

10.1.4.3.1 Mexico Automotive Head-up Display Market, by Product

10.1.4.3.2 Mexico Automotive Head-up Display Market, by Technology

10.1.4.3.3 Mexico Automotive Head-up Display Market, by Vehicle Type

10.1.4.4 Rest of North America Automotive Head-up Display

10.1.4.4.1 Rest of NA Automotive Head-up Display Market, by Product

10.1.4.4.2 Rest of NA Automotive Head-up Display Market, by Technology

11 COMPETITIVE SCENARIO

11.1 North America Automotive Head-up Display Market Share, by Key Players, 2017

12 COMPANY PROFILES

12.1 Visteon Corporation

12.1.1 Key Facts

12.1.2 Business Description

12.1.3 Key Product/Services Offerings

12.1.4 SWOT Analysis

12.1.5 Key Financials

12.1.5.1 Revenue Split, by Region

12.1.5.2 Revenue Split, by Business Segment

12.1.6 Recent developments

12.2 Harman International Industries, Inc.

12.2.1 Key Facts

12.2.2 Business Description

12.2.3 Key Product/Services Offerings

12.2.4 SWOT Analysis

12.2.5 Key Financials

12.2.5.1 Revenue Split, by Region

12.2.5.2 Revenue Split, by Business Segment

12.2.6 Recent developments

12.3 Continental AG

12.3.1 Key Facts

12.3.2 Business Description

12.3.3 Key Product/Services Offerings

12.3.4 SWOT Analysis

12.3.5 Key Financials

12.3.5.1 Revenue Split, by Region

12.3.5.2 Revenue Split, by Business Segment

12.3.6 Recent developments

12.4 TomTom NV

12.4.1 Key Facts

12.4.2 Business Description

12.4.3 Key Product/Services Offerings

12.4.4 SWOT Analysis

12.4.5 Key Financials

12.4.5.1 Revenue Split, by Region

12.4.5.2 Revenue Split, by Business Segment

12.4.6 Recent developments

12.5 AUDI AG

12.5.1 Key Facts

12.5.2 Business Description

12.5.3 Key Product/Services Offerings

12.5.4 SWOT Analysis

12.5.5 Key Financials

12.5.5.1 Revenue Split by Region

12.5.5.2 Revenue Split by Product or others

12.5.6 Recent developments

12.6 Daimler AG

12.6.1 Key Facts

12.6.2 Business Description

12.6.3 Key Product/Services Offerings

12.6.4 SWOT Analysis

12.6.5 Key Financials

12.6.5.1 Revenue Split by Region

12.6.5.2 Revenue Split by Product or others

12.6.6 Recent developments

12.7 Robert Bosch GmbH

12.7.1 Key Facts

12.7.2 Business Description

12.7.3 Key Product/Services Offerings

12.7.4 SWOT Analysis

12.7.5 Key Financials

12.7.5.1 Revenue Split by Region

12.7.5.2 Revenue Split by Product or others

12.7.6 Recent developments

12.8 Denso Corporation

12.8.1 Key Facts

12.8.2 Business Description

12.8.3 Key Product/Services Offerings

12.8.4 SWOT Analysis

12.8.5 Key Financials

12.8.5.1 Revenue Split by Region

12.8.5.2 Revenue Split by Product or others

12.8.6 Recent developments

12.9 Aptiv Plc

12.9.1 Key Facts

12.9.2 Business Description

12.9.3 Key Product/Services Offerings

12.9.4 SWOT Analysis

12.9.5 Key Financials

12.9.5.1 Revenue Split by Region

12.9.5.2 Revenue Split by Product or others

12.9.6 Recent developments

12.10 Yazaki Corporation

12.10.1 Key Facts

12.10.2 Business Description

12.10.3 Key Product/Services Offerings

12.10.4 SWOT Analysis

12.10.5 Key Financials

12.10.5.1 Revenue Split, by Region

12.10.5.2 Revenue Split, by Business Segment

12.10.6 Recent developments

FIG. 1 North America Automotive Head-Up Display Market Size, 2014-24 (USD Mn)

FIG. 2 Global Passenger car production, 2012-2017 (Unit million)

FIG. 3 North America Electric Car Stock, by Country 2016 (2 million units)

FIG. 4 North America Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%)

FIG. 5 North America Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn)

FIG. 6 North America Windshield HUD Market Size, by Country, 2017-24 (USD Mn)

FIG. 7 North America Combiner HUD Market Size, by Country, 2017-24 (USD Mn)

FIG. 8 North America Automotive Head-Up Display Market Share, by Technology, 2017 & 2024 (%)

FIG. 9 North America Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn)

FIG. 10 North America Conventional HUD Market Size, by Country, 2017-24 (USD Mn)

FIG. 11 North America Augmented Reality HUD Market Size, by Country, 2017-24 (USD Mn)

FIG. 12 North America Automotive Head-Up Display Market Share, by Sales Channel, 2017 & 2024 (%)

FIG. 13 North America Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn)

FIG. 14 North America OEM's Sales Channel Market Size, by Country, 2017-24 (USD Mn)

FIG. 15 North America Aftermarket Sales Channel Market Size, by Country, 2017-24 (USD Mn)

FIG. 16 North America Automotive Head-Up Display Market Share, by Vehicle Type, 2017 & 2024 (%)

FIG. 17 North America Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn)

FIG. 18 North America Luxury Car Head-Up Display Market Size, by Country, 2017-24 (USD Mn)

FIG. 19 North America New Passenger Car Sales Share, by Country

FIG. 20 North America New Passenger Car Sales, by Country, 2014-2016 (Unit Million)

FIG. 21 North America Premium Car Head-Up Display Market Size, by Country, 2017-24 (USD Mn)

FIG. 22 North America SUV's Sales, by Region/Country 2016 (Unit '000)

FIG. 23 North America SUV's Head-Up Display Market Size, by Country, 2017-24 (USD Mn)

FIG. 24 North America Automotive Head-Up Display Market Share, by Country, 2017 & 2024 (%)

FIG. 25 North America Automotive Head-Up Display Market Size, by Country, 2017-24 (USD Mn)

FIG. 26 US Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn)

FIG. 27 US Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn)

FIG. 28 US Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn)

FIG. 29 US Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn)

FIG. 30 Canada Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn)

FIG. 31 Canada Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn)

FIG. 32 Canada Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn)

FIG. 33 Canada Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn)

FIG. 34 Mexico Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn)

FIG. 35 Mexico Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn)

FIG. 36 Mexico Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn)

FIG. 37 Mexico Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn)

FIG. 38 Rest of NA Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn)

FIG. 39 Rest of NA Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn)

FIG. 40 Rest of NA Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn)

FIG. 41 Rest of NA Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn)

FIG. 42 North America Automotive Head-Up Display Market: Porter's Five Forces Analysis

FIG. 43 North America Automotive Head-Up Display Market Share, by Company 2017

FIG. 44 Visteon Corporation, SWOT Analysis

FIG. 45 Visteon Corporation, Revenue Split, 2016

FIG. 46 Harman International, SWOT Analysis

FIG. 47 Harman International, Revenue Split, 2016

FIG. 48 Continental, SWOT Analysis

FIG. 49 Continental AG, Revenue Split, 2016

FIG. 50 TomTom, SWOT Analysis

FIG. 51 TomTom, Revenue Split, 2016

FIG. 52 Audi, SWOT Analysis

FIG. 53 Audi, Revenue Split, 2016

FIG. 54 Daimler, SWOT Analysis

FIG. 55 Daimler, Revenue Split, 2016

FIG. 56 Robert Bosch, SWOT Analysis

FIG. 57 Robert Bosch, Revenue Split, 2016

FIG. 58 Denso Corporation, SWOT Analysis

FIG. 59 Denso Corporation, Revenue Split, 2016

FIG. 60 Aptiv, SWOT Analysis

FIG. 61 Aptiv, Revenue Split, 2016

FIG. 62 Yazaki Corporation, SWOT Analysis

FIG. 63 Aptiv, Revenue Split, 2016

TABLE 1 Visteon Corporation Key Facts

TABLE 2 Products Segmentation of Visteon Corporation

TABLE 3 Visteon Corporation Growth Strategy

TABLE 4 Visteon Corporation Financials, USD Million

TABLE 5 Harman International key facts

TABLE 6 Products Segmentation of Harman International

TABLE 7 Harman International Growth Strategy

TABLE 8 Harman International Financials, USD Million

TABLE 9 Visteon Corporation key facts

TABLE 10 Products Segmentation of Continental AG

TABLE 11 Continental Growth Strategy

TABLE 12 Continental AG Financials, USD Million

TABLE 13 TomTom key facts

TABLE 14 Products Segmentation of TomTom

TABLE 15 TomTom Growth Strategy

TABLE 16 TomTom Financials, USD Million

TABLE 17 Audi key facts

TABLE 18 Products Segmentation of Audi

TABLE 19 Audi Growth Strategy

TABLE 20 Audi Financials, USD Million

TABLE 21 Daimler key facts

TABLE 22 Products Segmentation of Daimler

TABLE 23 Daimler Growth Strategy

TABLE 24 Daimler Financials, USD Million

TABLE 25 Robert Bosch key facts

TABLE 26 Products Segmentation of Robert Bosch

TABLE 27 Robert Bosch Growth Strategy

TABLE 28 Robert Bosch Financials, USD Million

TABLE 29 Denso Corporation key facts

TABLE 30 Products Segmentation of Denso Corporation

TABLE 31 Denso Corporation Growth Strategy

TABLE 32 Denso Corporation Financials, USD Million

TABLE 33 Aptiv Plc Key Facts

TABLE 34 Products Segmentation of Aptiv

TABLE 35 Aptiv Growth Strategy

TABLE 36 Aptiv Financials, USD Million

TABLE 37 Yazaki Corporation key facts

TABLE 38 Products segmentation of Yazaki Corporation

TABLE 39 Yazaki Corporation Growth Strategy

TABLE 40 Yazaki Corporation Financials, USD Million

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Visteon Corporation, Harman International Industries, Inc, Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc, Yazaki Corporation

North America Automotive HUD North America conventional HUD North America augmented reality HUD North America after HUD North America Luxury car HUD North America premium car HUD The U.S. Automotive HUD The U.S. conventional HUD The U.S. augmented reality HUD The U.S. after HUD Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles) - Insights and Forecast, 2018-2024

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