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Airport Retail Survey and Luxury Trends 2016-2017

Airport Retail Survey and Luxury Trends 2016-2017


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Executive Summary

Summary

The US is the most preferred destination for travel during 2016-2017 for both business and leisure purposes. Most of the travellers spend 15 minutes or less per visit to a duty-free airport retail outlet. Travellers incurred significant expenditure on precious jewellery, handbags, and watches during their visits to airport retail outlets. In 2015-2016, the majority of travellers purchased products from Christian Dior Couture and Chanel brands when shopping at a duty-free store. Competitive prices and the availability of luxury brands at discounted prices are key factors motivating travellers to purchase at airport retail stores.

Key Findings

Business travellers from Asia-Pacific mostly travelled to Singapore, India, China, and Thailand by air during the last year

The majority of travellers purchased food and beverages from airport retail stores for consumption at the airport

Hugo Boss and Ralph Lauren/Polo will be the most preferred clothing and footwear brands to be purchased from airport retail stores during 2016-2017

Mappin & Webb and Chanel are the top brands that airport travellers intend to purchase at a duty-free stores during 2016-2017

Travellers from North America highlight luxury brands at discounted prices and competitive prices as key motivating factors to purchase at airport retail stores

Synopsis

Verdict Retail's Airport Retail Survey & Luxury Trends 2016-2017 report examines travelers' opinion about the current trends in airport retailing and their retrospective effect on the marketing activities and business expansion plans adopted by retailers. Furthermore, it analyzes preferred travel destinations, shopping frequency, purchasing patterns, and average expenditure. In addition, the report examines time spent, brand preferences, and key factors that motivate travellers to purchase at airport retail stores. Additionally, it provides information categorized by gender, age, and annual income.

What else does this report offer?

Travelers' average shopping frequency at airport retail outlets: analyzes the average number of times a passenger shops at an airport retail outlet

Travelers' average time spent at airport retail outlets: evaluates time spent per visit by a passenger to an airport retail outlet

Products purchased from airport retail stores: determines what type of products passengers mostly shop for from airport retail stores

Travelers' expenditure on product categories: evaluates passenger expenditure on specific product categories per visit

Popular brands preferred at airport retail stores: identifies the popular brands that travellers purchased and expect to purchase at duty-free, duty paid, and online airport retail stores

Travelers' key drivers of demand growth in airport retail: identifies key factors that are compelling travellers to purchase at airport retail stores

Travelers' preferred destinations to travel by air: highlights passengers' favorite destinations, which they intend to travel by air over the next year

Popular products preferred at duty-free airport retail stores: identifies the catalog of products that travellers mostly intend to purchase at duty-free retail outlets

Reasons To Buy

The report analyzes the shopping patterns of travellers at airport retail stores and help retail operators to realign business strategy

The report identifies top selling retail products to enable airport retail outlets to allocate their marketing activities and budgets effectively

Assist in the development or adjustment of business expansion plans by providing information about the popular brands selected by travelers' across various product categories

The report guides airport retailers to understand the key factors that motivate travellers to purchase at airport retail stores

Provides information about duty-free product purchasing trends, which will allow airport retail operators to boost revenues by focusing on select products

Introduction

Highlights

Key findings

Purpose of travel by air-business or leisure

Profile of travellers-international travel

Profile of travellers-domestic travel

Travelers' most visited destinations through air and average time spent at airport retail outlets

Destinations visited by travellers through air over the past year

Destinations visited by business travellers through air over the past year

Destinations visited by leisure travellers through air over the past year

Travelers' average time spent at airport retail outlets

Travelers' brand preferences and expenditure pattern on product categories

Travelers' product shopping trends and expenditure on product categories at airport retail stores

Profile of shoppers who shop for clothing and footwear from airport retail stores

Profile of shoppers who shop for accessories and luggage from airport retail stores

Profile of shoppers who shop for jewelry, watches, and pens from airport retail stores

Popular clothing and footwear brands purchased by travelers' over the last year and likely to be purchased over the next year

Popular accessories and luggage brands purchased by travelers' over the last year and likely to be purchased over the next year

Travelers' purchasing pattern at duty-free and duty paid retail outlets in 2016-2017, compared to 2015-2016

Travellers purchasing pattern at duty-free airport retail outlets over the past year

Travellers purchasing pattern at duty paid airport retail outlets over the past year

Travellers purchasing pattern at online stores over the past year

Travellers expected purchasing pattern at duty-free airport retail outlets over the next year

Popular products likely to be purchased by travellers at duty-free airport stores over the next year

Travellers expected purchasing pattern at duty paid airport retail outlets over the next year

Travellers expected purchasing pattern at online stores over the next year

Key factors for airport retail growth and travelers' favored destinations in 2016-2017

Travelers' key factors for demand growth in airport retail

Popular countries for air travel over the next year

Countries avoided by travellers due to terrorist activity or political unrest

Definitions

Methodology and sample size

Profile of travellers-overall

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

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Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Airports, retail, travellers, passengers, duty-free, duty paid, online, stores, outlets, shopping, frequency, food, beverages, expenditure, retail space, art and craft, food and non-alcoholic beverage, stationery and cards, printed media, toys and games, alcoholic beverage, clothing and footwear, luggage and leather goods, jewelry, watches and accessories, music and video, tobacco, electronics, perfumes and cosmetics, personal care, brands


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