Pack-Track Seize Adapt Case Study: Wider opportunities for a double-walled tub

Pack-Track Seize Adapt Case Study: Wider opportunities for a double-walled tub

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  • Pages: 18
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Executive Summary

Pack-Track Seize+Adapt Case Study: Wider opportunities for a double-walled tub


"Pack-Track Seize+Adapt Case Study: Wider opportunities for a double-walled tub", uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format currently used in South Korea by Binggrae for The Excellent ice cream and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a double-walled plastic tub, currently used for an ice cream product, and considers how the format could cross over into other categories.


Discusses key features and packaging benefits of The Excellent ice cream in a double-walled plastic tub.

Examines how this pack format taps into consumer trends within GlobalData's TrendSights framework.

Explores how this convenient-to-use closure could be applied to other product categories.

Reasons to buy

Use GlobalData's Seize+Adapt Case Studies to inspire packaging innovation.

Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.

Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.

Read More

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Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

Executive Summary

What is Seize+Adapt?

Intelligence and Interactivity

Consumer Convenience

Wider opportunities for a double-walled tub


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Packaging, innovation, Pack-Track, Seize+Adapt, tub, plastic, convenience, easy to hold, dosing, measuring, cleanliness, protection, branding, double-walled, insulation, easy to hold, hot, cold, hot drinks, cold drinks, chilled, food, beverages, instant, ready meal, household, laundry, detergent, air fresheners, concentrates, baby drinks, OTC pharmaceuticals, first aid, medicines, supplements, dog food, cat food, TrendSights, Efficient & Effective, Added Functionality, On-The-Go, Single Lifestyles

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