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Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures

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  • Details
  • Table Of Content
  • Licence Rights
  • Section Purchase
  • Products and Companies

Details

Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures

Summary

"Packaging Seize+Adapt Concept: Wider Opportunities for a Tub with Two Dispensing Apertures", uses GlobalData's Pack-Track packaging innovation tool to take a closer look at a pack format used in Italy by Perfetti Van Melle for its Mentos White Always chewing gum, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using GlobalData's Pack-Track packaging innovation tool and takes a closer look at a tub with two dispensing apertures, and considers how the format could cross over into other categories.

Scope

- Discusses key features and packaging benefits of Mentos White Always chewing gum tub.

- Examines how this pack format taps into consumer trends within GlobalData's TrendSights framework.

- Explores how this convenient pack format could be applied to other product categories.

Reasons to buy

- Use GlobalData's Packaging Seize+Adapt Concept series to inspire packaging innovation.

- Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.

- Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.

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Table Of Content

Scope

Table of Contents

Executive Summary

What is Seize+Adapt?

The packaging innovation-convenience

How does the innovation align to TrendSights?

Wider opportunities for a tub with two dispensing apertures

Appendix

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

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Products and Companies

Products

Packaging, innovation, Pack-Track, Seize+Adapt, chewing gum, Italy, convenience, easy to dispense, easy to open, easy to store, aperture, added functionality, sharing, on-the-go, food sector, personal care, OTC healthcare, household, pet food, tobacco, closure, lid


Companies

Perfetti Van Melle Italia Srl