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Baby Food Market in Singapore to Ameliorate in Future: Ken Research

Posted on 16 February 2017 by KenResearch Food and Beverage,

Ken Research has announced its distribution on, “Baby Food in Singapore” which provides extensive and highly detailed current and future market trends in the Singapore market. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry. It offers detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

It gives an overview of the baby food retailing with discussion on major retailers in the country along with the distribution channels. It well portrays the market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

It analyzes the current and forecast behavior trends in each category to identify the best opportunities to exploit and investigates which categories are performing the best and how this is changing market dynamics along with future projections considering various trends which are likely to affect the industry.

Singapore comes under the wealthiest countries in the world but its baby food market is small being sophisticated and optimistic. The Singaporean baby food market is smaller in terms of total size, but highly developed in terms of per capita consumption and the deviations in the number of births have a direct effect on the sales of baby food.

Nestle was the only major company which had a share in all market segments and Singapore recently became an Asian hub for the production of baby milk.

The meals & drinks sector has recorded a significant growth in both volume and value terms. In 2015, in value terms, almost 90% of the market included baby milks, with the bulk of the remainder split between baby meals/drinks and baby cereals and in volume terms, milk reckoned for 76.9%, wet meals and drinks for 12.8%, cereals for 9.5% and finger foods remain marginal.


Total baby food consumption is further forecasted to augment well by 6.5% in the coming years and prospects for the market depend majorly on the number of births and are based on a slow but continuous rise in the number of births which are seen to be the main reasons of evolution in future.


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Ken Research

Ankur Gupta,

Head Marketing & Communications

+91-124- 4230204