KENCB10 - Avail a discount of 10% and cash back of 10% on all publications. Applicable on all licenses. Not Applicable on Ken Research Publications Limited Time Period Offer T&C apply
• Promo code can be used 1 time per user
Mass affluent populations around the world are growing in size, making them an increasingly important segment for financial providers. These consumers possess more financial products than average, maintain higher levels of savings and investments, and are more likely to use added-value services. This makes them an attractive and profitable segment to target.
DBS and POSB, a sub-brand owned by DBS, dominate the current account market for mass affluents, with a combined share of 56%. DBS outperforms in this segment relative to the mass market, due in part to its Multiplier Programme incentive scheme, which offers rewards that escalate in line with the number of products held.
Locality and branch location are the two biggest drivers of choice of savings provider, suggesting that banks should continue to maintain a physical presence despite the growing importance of digital channels. Personal recommendation is also a key driver, meaning that banks must focus on advocacy scores.
The Singapore mortgage market is dominated by the state-backed Housing & Development Board (HDB). Among commercial lenders, DBS is the clear leader, with a range of products including fixed and SIBOR-linked variable rate loans, as well as HDB loans that are cheaper than those available directly from HDB for the first five years.
Verdict Financial's "Mass Affluents: Product Holding and Preferences in Singapore" is one of a series of snapshots offering insight into the mass affluent consumer segment in Singapore. It examines mass affluents' financial product holdings in detail. This snapshot is based on findings from our 2015 Retail Banking Insight Consumer Survey.
The snapshot offers insight into:
Which providers they use for their current accounts, savings accounts, mortgages, and loans, and the extent to which banks are cross-selling to this segment.
The factors that drive mass affluents' choice of financial products.
Which product features are favored by mass affluents.
Reasons To Buy
Improve your targeting of mass affluents in Singapore by learning about their preferences with respect to product features.
Identify the key factors that drive mass affluents' choice of providers.
Understand the extent to which mass affluents are using P2P lenders.
Single User License:
Corporate User License:
Mass affluent, consumer, current account, savings account, mortgage, personal loan.
select a license
NEWSLETTER BY CATEGORY
The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements.... "Senior Associate, Booz Allen Hamilton"
This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"
I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies.... "Mustafa Masood, Financial Analyst , Coldwell Banker Riyadh"
While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"
We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"