The Cards and Payments Industry in Austria: Emerging Trends and Opportunities to 2020

The Cards and Payments Industry in Austria: Emerging Trends and Opportunities to 2020


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Executive Summary

Timetric's 'The Cards and Payments Industry in Austria: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Austrian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including direct debits, check payments, payment cards, cash transactions and credit transfers during the review period (2011-2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Summary

Timetric's 'The Cards and Payments Industry in Austria: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into the Austrian cards and payments industry, including:

Current and forecast values for each market in the Austrian cards and payments industry, including debit card, credit and charge cards.

Detailed insights into payment instruments including direct debit, credit transfers, cash transactions, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.

E-commerce market analysis.

Analysis of various market drivers and regulations governing the Austrian cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape in the Austrian cards and payments industry.

Scope

This report provides a comprehensive analysis of the Austrian cards and payments industry.

It provides current values for the Austrian cards and payments industry for 2015, and forecast figures to 2020.

It details the different demographic, economic, infrastructural and business drivers affecting the Austrian cards and payments industry.

It outlines the current regulatory framework in the industry.

It details marketing strategies used by various banks and other institutions.

Reasons To Buy

Make strategic business decisions, using top-level historic and forecast market data, related to the Austrian cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in the Austrian cards and payments industry.

Assess the competitive dynamics in the Austrian cards and payments industry.

Gain insights into marketing strategies used for various card types in Austria.

Gain insights into key regulations governing the Austrian cards and payments industry.

Key Highlights

The uptake of alternative payments is gradually increasing in Austria, with the availability of various options. The latest is the launch of the SEQR mobile payment app in July 2016, which enables consumers to make online and retail purchases using quick response (QR) codes. In August 2015, PayPal expanded its One Touch instant checkout service to Austria, which can be activated from the PayPal website and can be used to skip the login process at eligible websites to accelerate the payment process. Other alternative payment solutions, such as Sofort, Klarna, Paysafecard and Skrill, are also available in Austria.

Contactless payments are gaining prominence in Austria, with all major banks in the country-including Erste Bank, Bawag PSK and Volksbank-offering cards with contactless functionality. The number of contactless cards grew threefold in the last two years, to reach 9 million in 2015. In addition, contactless mobile payments (m-payments) are becoming popular. In June 2016, Erste Bank launched a range of NFC payments in the country. Users can make contactless payments using enabled wristbands, stickers or mobile apps launched by the bank. In addition to in-store payments, the payment methods can also be used to withdraw cash at NFC-enabled ATMs.

The Austrian Supreme Court made one-off loan-processing fees lawful in June 2016, allowing banks to include processing fees, payments and commissions which must be paid by borrowers in addition to the principal loan amount. This fee depends on the total loan amount rather than the actual expenses incurred in processing a loan, which is sometimes inconvenient for consumers. Charging a one-off loan-processing fee is a common practice that has been applied by banks for decades in Austria, and the Supreme Court's ruling will further encourage banks to continue this exercise. This may lead consumers to look for other low-cost borrowing options such as credit cards.



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1 DEFINITIONS AND METHODOLOGY

1.1 Definitions

1.2 Methodology

2 KEY FACTS AND HIGHLIGHTS

3 EXECUTIVE SUMMARY

4 PAYMENT INSTRUMENTS

5 E-COMMERCE AND ALTERNATIVE PAYMENTS

5.1 E-Commerce Market and Payment Methods

5.2 Alternative Payment Solutions

5.2.1 PayPal

5.2.2 Sofort

5.2.3 Klarna

5.2.4 Paysafecard

5.2.5 Skrill

5.2.6 SEQR

6 REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY

6.1 Regulatory Framework

6.2 Anti-Money Laundering (AML)

6.3 Foreign Direct Investment (FDI) Regulations

7 ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS

8 PAYMENT CARDS

9 DEBIT CARDS

9.1 Debit Cards Market Analysis

9.2 Debit Card Scheme and Issuer Shares

9.3 Debit Cards Comparison

10 PAY LATER CARDS

10.1 Pay Later Cards Market Analysis

10.2 Pay Later Card Scheme and Issuer Shares

10.3 Pay Later Cards Comparison

11 PREPAID CARDS

12 APPENDIX

12.1 Tables

12.2 Contact Timetric

12.3 About Timetric

12.4 Timetric's Services

12.5 Disclaimer

Figure 1: Austria-Payment Instrument Shares by Transaction Value (%), 2011 vs 2015

Figure 2: Austria-Payment Instrument Shares by Transaction Volume (%), 2011 vs 2015

Figure 3: Austria-E-Commerce Value, 2011-2020

Figure 4: Austria-E-Commerce Payment Methods, 2015

Figure 5: Austria-Population

Figure 6: Austria-Economic Indicators

Figure 7: Austria-ATMs and POS Terminals

Figure 8: Austria-Household Consumption

Figure 9: Austria-Growth in Payment Cards Transaction Values and Number of Cards in Circulation by Type, 2011-2020

Figure 10: Austria-Debit Card Penetration and Turnover Per Card

Figure 11: Austria-Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 12: Austria-Pay Later Cards Penetration and Turnover Per Card

Figure 13: Austria-Pay Later Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 14: Austria-Number of Prepaid Cards in Circulation and Transaction Value, 2011-2020

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Austria-Key Facts, 2015

Table 4: Regional Benchmarking of Austria's Payment Cards, 2015

Table 5: Austria-Modes of Entry of Foreign Banks

Table 6: Austria-Debit Cards Comparison and Key Features, 2016

Table 7: Austria-Gold Credit Cards Comparison and Key Features, 2016

Table 8: Austria-Premium Credit Cards Comparison and Key Features, 2016

Table 9: Austria-Payment Instrument Transaction Values (EUR Billion), 2011-2015

Table 10: Austria-Payment Instrument Transaction Values (USD Billion), 2011-2015

Table 11: Austria-Payment Instrument Transaction Volumes (Million), 2011-2015

Table 12: Austria-Number of Payment Cards in Circulation by Type (Million), 2011-2020

Table 13: Austria-Volume of Payment Card Transactions by Type (Million), 2011-2020

Table 14: Austria-Value of Payment Card Transactions by Type (EUR Billion), 2011-2020

Table 15: Austria-Value of Payment Card Transactions by Type (USD Billion), 2011-2020

Table 16: Austria-Number of Debit Cards in Circulation (Million), 2011-2020

Table 17: Austria-Debit Card Transaction Volumes and Frequency by Channel, 2011-2020

Table 18: Austria-Debit Card Total and Average Transaction Values by Channel, 2011-2020

Table 19: Austria-Debit Card Total and Average Transaction Values by Channel, 2011-2020

Table 20: Austria-Number of Debit Cards in Circulation by Scheme (Million), 2011-2015

Table 21: Austria-Debit Card Transaction Values by Scheme (EUR Billion), 2011-2015

Table 22: Austria-Debit Card Transaction Values by Scheme (USD Billion), 2011-2015

Table 23: Austria-Debit Card Transaction Values by Issuer (EUR Billion), 2011-2015

Table 24: Austria-Debit Card Transaction Values by Issuer (USD Billion), 2011-2015

Table 25: Austria-Number of Pay Later Cards in Circulation (Million), 2011-2020

Table 26: Austria-Pay Later Card Transaction Volumes and Frequency by Channel, 2011-2020

Table 27: Austria-Pay Later Card Total and Average Transaction Values by Channel, 2011-2020

Table 28: Austria-Pay Later Card Total and Average Transaction Values by Channel, 2011-2020

Table 29: Austria-Number of Pay Later Cards in Circulation by Scheme (Thousand), 2011-2015

Table 30: Austria-Pay Later Card Transaction Values by Scheme (EUR Billion), 2011-2015

Table 31: Austria-Pay Later Card Transaction Values by Scheme (USD Billion), 2011-2015

Table 32: Austria-Pay Later Card Transaction Values by Issuer (EUR Billion), 2011-2015

Table 33: Austria-Pay Later Card Transaction Values by Issuer (USD Billion), 2011-2015

Table 34: Austria-Number of Credit Cards in Circulation (Million), 2011-2020

Table 35: Austria-Credit Card Transaction Volumes and Frequency by Channel, 2011-2020

Table 36: Austria-Credit Card Total and Average Transaction Values by Channel, 2011-2020

Table 37: Austria-Credit Card Total and Average Transaction Values by Channel, 2011-2020

Table 38: Austria-Number of Credit Cards in Circulation by Scheme (Thousand), 2011-2015

Table 39: Austria-Credit Card Transaction Values by Scheme (EUR Billion), 2011-2015

Table 40: Austria-Credit Card Transaction Values by Scheme (USD Billion), 2011-2015

Table 41: Austria-Number of Charge Cards in Circulation (Million), 2011-2020

Table 42: Austria-Charge Card Transaction Volumes and Frequency by Channel, 2011-2020

Table 43: Austria-Charge Card Total and Average Transaction Values by Channel, 2011-2020

Table 44: Austria-Charge Card Total and Average Transaction Values by Channel, 2011-2020

Table 45: Austria-Number of Charge Cards in Circulation by Scheme (Thousand), 2011-2015

Table 46: Austria-Charge Card Transaction Values by Scheme (EUR Billion), 2011-2015

Table 47: Austria-Charge Card Transaction Values by Scheme (USD Billion), 2011-2015

Table 48: Austria-Personal and Commercial Pay Later Card Transaction Volumes (Million), 2011-2020

Table 49: Austria-Personal and Commercial Pay Later Card Transaction Values (EUR Billion), 2011-2020

Table 50: Austria-Personal and Commercial Pay Later Card Transaction Values (USD Billion), 2011-2020

Table 51: Austria-Number of Commercial Pay Later Cards in Circulation (Thousand), 2011-2020

Table 52: Austria-Commercial Pay Later Card Transaction Volumes (Million), 2011-2020

Table 53: Austria-Commercial Pay Later Card Transaction Values (EUR Billion), 2011-2020

Table 54: Austria-Commercial Pay Later Card Transaction Values (USD Billion), 2011-2020

Table 55: Austria-Number of Prepaid Cards in Circulation (Million), 2011-2020

Table 56: Austria-Prepaid Card Transaction Values (EUR Million), 2011-2020

Table 57: Austria-Prepaid Card Transaction Values (USD Million), 2011-2020

Table 58: Austria-Debit Card, Visa Domestic Multi-Lateral Interchange Fees (%), 2015

Table 59: Austria-Debit Card, MasterCard Consumer Card Interchange Fees (%)

Table 60: Austria-Pay Later Cards, Visa Domestic Multi-Lateral Interchange Fees (%), 2015

Table 61: Austria-Pay Later Cards, MasterCard Consumer Card Interchange Fees (%)

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Raiffeisen Bank

Bank Austria

Bawag PSK

Erste Bank

Volksbank

Visa

PayLife

MasterCard

American Express

Diners Club

The cards and payments industry in Austria

Financial cards

Debit cards

Credit cards

Charge cards

E-commerce

Alternative payments

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