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The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2019

The Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2019


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Executive Summary

Synopsis

TimetricsThe Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2019 report provides detailed analysis of market trends in Denmarks cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2010-2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015-2019). It also offers information on the countrys competitive landscape, including market shares of issuers and schemes.

The report brings together Timetrics research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies, recent changes in regulatory structure and profiles of card issuers operating in the country.

Summary

TimetricsThe Cards and Payments Industry in Denmark: Emerging Trends and Opportunities to 2019 report provides top-level market analysis, information and insights into Denmarks cards and payments industry, including:

Current and forecast values for each market in Denmarks cards and payments industry, including debit and credit cards.

Detailed insights into payment instruments including credit transfers, cash transactions, checks, direct debits and payment cards. It also, includes an overview of the countrys key alternative payment instruments.

E-commerce market analysis and online payment types.

Analysis of various market drivers and regulations governing Denmarks cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape of Denmarks cards and payments industry.

Scope

This report provides a comprehensive analysis of Denmarks cards and payments industry.

It provides current values for Denmarks cards and payments industry for 2014, and forecast figures to 2019.

It details the different demographic, economic, infrastructural and business drivers affecting Denmarks cards and payments industry.

It outlines the current regulatory framework in the industry.

It details marketing strategies used by various banks and other institutions.

It profiles major banks in Denmarks cards and payments industry.

Reasons To Buy

Make strategic business decisions, using top-level historic and forecast market data, related to Denmark cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in Denmarks cards and payments industry.

Assess the competitive dynamics in Denmarks cards and payments industry.

Gain insights into marketing strategies used for various card types in Denmark.

Gain insights into key regulations governing Denmarks cards and payments industry.

Key Highlights

According to Timetric, Denmark had the highest number of contactless terminals and the second-highest volume of contactless cards in circulation the Nordic region after Norway, as of November 2015. To capitalize on the growing popularity of contactless technology, Danske Bank and Jyske Bank began offering contactless Dankort cards from August 2015. Contactless mobile payments (m-payments) are also gaining prominence. Verifone signed an agreement with the m-payment solution provider Swipp in November 2015, to allow 30,000 partner merchants to accept contactless payments using the Swipp app.

Denmark is moving towards a cashless society supported by government polices and a rising consumer preference for electronic payments. In this regard, the Danish government proposed a plan in May 2015 to allow certain categories of retailers such as restaurants, apparel stores and gas stations to refuse payments in cash. Retailers such as grocery stores and drug stores are exempt. The proposed plan is anticipated to be implemented by 2016.

In an attempt to prevent the country from slipping into deflation, the Danish central bank, Danmarks Nationalbank, cut its deposit rate to a record low of -0.75% in 2015. Danske Bank began charging customers to deposit cash to compel consumers to spend, and ease deflationary pressure. The resulting increase in consumer spending is anticipated to support the growth in both the debit and credit card markets over the forecast period.

1 Definitions and Methodology

1.1 Definitions

1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

4.1 Current Payment Environment

5 E-Commerce

5.1 E-Commerce Market Analysis

6 Alternative Payments

6.1 Alternative Payment Instruments

6.1.1 MobilePay

6.1.2 PayPal

6.1.3 Klarna

6.1.4 Trustly

7 Regulations in the Cards and Payments Industry

7.1 Regulatory Framework

7.1.1 New rules for calculating regular and surcharge fees on physical trades

7.1.2 Single Euro Payments Area (SEPA) cards framework

7.1.3 Guidelines and requirements of the Payment Services Directive (PSD)

7.2 Anti-Money Laundering (AML)

7.3 Foreign Direct Investment (FDI) Regulations

8 Analysis of Cards and Payments Industry Drivers

8.1 Demographic Drivers

8.2 Economic Drivers

8.3 Infrastructure Drivers

8.4 Business Drivers

9 Market Segmentation and New Product Launches

9.1 Market Segmentation and Targeting

9.1.1 Consumer cards

9.1.2 Commercial cards

9.2 New Product Launches

10 Payment Cards

10.1 Payment Card Market Analysis

10.1.1 Volume and value of payment card transactions by type

10.1.2 Personal vs commercial cards

11 Debit Cards

11.1 Debit Card Market Analysis

11.1.1 Debit card transaction volumes and values by channel

11.1.2 Debit card scheme and issuer shares in terms of transaction values

11.1.3 Debit cards comparison

12 Credit Cards

12.1 Credit Card Market Analysis

12.1.1 Credit card transaction volumes and values by channel

12.1.2 Credit card scheme and issuer shares in terms of transaction values

12.1.3 Credit cards comparison

13 Commercial Cards

13.1 Commercial Card Market Analysis

13.1.1 Commercial cards comparison

14 Card Issuers

14.1 Danske Bank

14.2 Nordea Bank

14.3 Skandinaviska Enskilda Banken

15 Merchant Acquiring

15.1 Merchant Acquiring Market Analysis

16 Appendix

16.1 Tables

16.2 Contact Timetric

16.3 About Timetric

16.4 Timetrics Services

16.5 Disclaimer

Figure 1: Denmark - Payment Instrument Shares by Transaction Value (%), 2010 and 2014

Figure 2: Denmark - Payment Instrument Shares by Transaction Volume (%),2010 and 2014

Figure 3: Denmark - E-Commerce Value (USD Billion) and Payment Types (%)

Figure 4: Denmark - Total Population and Structure

Figure 5: Denmark - Economic Indicators, 2010-2019

Figure 6: Denmark - Number of ATMs, POS Terminals and Commercial Bank Branches

Figure 7: Denmark - Retail Sales and Real Household Consumption, 2010-2014

Figure 8: Denmark - Segmentation by Card Type, 2015

Figure 9: Denmark - Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2010-2019

Figure 10: Denmark - Volume and Value of Payment Card Transactions by Type (%), 2010-2019

Figure 11: Denmark - Personal and Commercial Card, Transaction Volumes and Values (%), 2010-2019

Figure 12: Denmark - Growth in Debit Card Transaction Values and Number of Debit Cards in Circulation, 2010-2019

Figure 13: Denmark - Debit Card Transaction Volumes and Values by Channel, 2010-2019

Figure 14: Denmark - Debit Card Scheme and Issuer Shares in Terms of Transaction Values (%), 2014

Figure 15: Denmark - Growth in Credit Card Transaction Values and Number of Credit Cards in Circulation, 2010-2019

Figure 16: Denmark - Credit Card Transaction Volumes and Values by Channel, 2010-2019

Figure 17: Denmark - Credit Card Scheme and Issuer Shares in Terms of Transaction Values(%), 2014

Figure 18: Denmark - Number of Commercial Cards in Circulation and Transaction Value, 2010-2019

Figure 19: Denmark - Merchant Acquiring Transaction Volume and Value, 2010-2019

Figure 20: Denmark - Acquirers Market Share in Terms of Transaction Volume and Value (%), 2014

Figure 21: Denmark - Number of Retail Outlets and Total Merchant Accounts (Thousand), 2010-2019

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Denmark - Key Facts, 2014

Table 4: Regional Benchmarking of Denmarks Payment Cards, 2014

Table 5: Denmark - Mode of Entry of Foreign Banks

Table 6: Cards for High-Income Consumers, 2015

Table 7: Cards for Students and the Young Population, 2015

Table 8: Commercial Cards Comparison and Key Features, 2015

Table 9: Cards for Business Travelers, 2015

Table 10: Denmark - New Product Launches

Table 11: Denmark - Pay Now, Average Interchange Fees: Intra-Network Transactions (%), 2010-2014

Table 12: Denmark - Pay Now, Average Merchant Service Charge: Domestic Transactions (%), 2010-2019

Table 13: Denmark - Debit Card Comparisons and Key Features, 2015

Table 14: Denmark - Pay Later, Average Interchange Fees: Intra-Network Transactions (%), 2010-2014

Table 15: Denmark - Pay Later, Average Merchant Service Charge: Domestic Transactions (%), 2010-2019

Table 16: Denmark - Gold Credit Cards Comparison and Key Features, 2015

Table 17: Denmark - Premium Credit Cards Comparison and Key Features, 2015

Table 18: Denmark - Commercial Card Comparisons and Key Features, 2015

Table 19: Denmark - Payment Instrument Transaction Values (DKK Billion), 2010-2014

Table 20: Denmark - Payment Instrument Transaction Values (USD Billion), 2010-2014

Table 21: Denmark - Payment Instrument Transaction Volumes (Million), 2010-2014

Table 22: Denmark - Number of Payment Cards in Circulation by Type (Million), 2010-2019

Table 23: Denmark - Volume of Payment Card Transactions by Type (Million), 2010-2019

Table 24: Denmark - Value of Payment Card Transactions by Type (DKK Billion), 2010-2019

Table 25: Denmark - Value of Payment Card Transactions by Type (USD Billion), 2010-2019

Table 26: Denmark - Personal and Commercial Card Transaction Volumes ( Million), 2010-2019

Table 27: Denmark - Personal and Commercial Card Transaction Values (DKK Billion), 2010-2019

Table 28: Denmark - Personal and Commercial Card Transaction Values (USD Billion), 2010-2019

Table 29: Denmark - Number of Debit Cards in Circulation (Million), 2010-2019

Table 30: Denmark - Debit Card Transaction Volumes and Frequency by Channel, 2010-2019

Table 31: Denmark - Debit Card Total and Average Transaction Values by Channel, 2010-2019

Table 32: Denmark - Debit Card Total and Average Transaction Values by Channel, 2010-2019

Table 33: Denmark - Number of Debit Cards in Circulation by Scheme (Million), 2010-2014

Table 34: Denmark - Debit Card Transaction Values by Scheme (DKK Billion), 2010-2014

Table 35: Denmark - Debit Card Transaction Values by Scheme (USD Billion), 2010-2014

Table 36: Denmark - Debit Card Transaction Values by Issuer (DKK Billion), 2010-2014

Table 37: Denmark - Debit Card Transaction Values by Issuer (USD Billion), 2010-2014

Table 38: Denmark - Number of Credit Cards in Circulation (Million), 2010-2019

Table 39: Denmark - Credit Card Transaction Volumes and Frequency by Channel, 2010-2019

Table 40: Denmark - Credit Card Total and Average Transaction Values by Channel, 2010-2019

Table 41: Denmark - Credit Card Total and Average Transaction Values by Channel, 2010-2019

Table 42: Denmark - Number of Credit Cards in Circulation by Scheme (Million), 2010-2014

Table 43: Denmark - Credit Card Transaction Values by Scheme (DKK Billion), 2010-2014

Table 44: Denmark - Credit Card Transaction Values by Scheme (USD Billion), 2010-2014

Table 45: Denmark - Credit Card Transaction Values by Issuer (DKK Billion), 2010-2014

Table 46: Denmark - Credit Card Transaction Values by Issuer (USD Billion), 2010-2014

Table 47: Denmark - Number of Commercial Cards in Circulation (Thousand), 2010-2019

Table 48: Denmark - Commercial Cards Transaction Value (DKK Billion), 2010-2019

Table 49: Denmark - Commercial Card Transaction Values (USD Billion), 2010-2019

Table 50: Denmark - Merchant Acquirers Transaction Volume by Card Type (Million), 2010-2019

Table 51: Denmark - Merchant Acquirers Total Transaction Value (DKK Billion), 2010-2019

Table 52: Denmark - Merchant Acquirers Total Transaction Value (USD Billion), 2010-2019

Table 53: Denmark - Merchant Acquirers Transaction Volume (Million), 2010-2014

Table 54: Denmark - Merchant Acquirers Transaction Value (DKK Billion), 2010-2014

Table 55: Denmark - Merchant Acquirers Transaction Value (USD Billion), 2010-2014

Table 56: Denmark - Retail Outlets and Merchant Accounts (Thousand), 2010-2019

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The Cards And Payments Industry In Denmark, Financial Cards, Debit Cards, Credit Cards, Emv Cards, E-commerce, Alternative Payments


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