The Cards and Payments Industry in Hungary: Emerging Trends and Opportunities to 2020

The Cards and Payments Industry in Hungary: Emerging Trends and Opportunities to 2020


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Executive Summary

Timetrics The Cards and Payments Industry in Hungary: Emerging Trends and Opportunities to 2020 report provides a detailed analysis of market trends in the Hungarian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including payment cards, cash transactions, direct debits and credit transfers during the review period (2011-2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the countrys competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetrics research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Summary

Timetrics The Cards and Payments Industry in Hungary: Emerging Trends and Opportunities to 2020 report provides top-level market analysis, information and insights into the Hungarian cards and payments industry, including:

Current and forecast values for each market in the Hungarian cards and payments industry, including debit and pay later cards.

Detailed insights into payment instruments including credit transfers, direct debits, cash transactions and payment cards. It also includes an overview of the countrys key alternative payment instruments.

E-commerce market analysis.

Analysis of various market drivers and regulations governing the Hungarian cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit and pay later cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape in the Hungarian cards and payments industry.

Scope

This report provides a comprehensive analysis of the Hungarian cards and payments industry.

It provides current values for the industry for 2015, and forecast figures to 2020.

It details the different demographic, economic, infrastructural and business drivers affecting the Hungarian cards and payments industry.

It outlines the current regulatory framework in the industry.

It details marketing strategies used by various banks and other institutions.

Reasons To Buy

Make strategic business decisions, using top-level historic and forecast market data related to the Hungarian cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in the industry.

Assess the competitive dynamics in the industry.

Gain insights into marketing strategies used for various card types in Hungary.

Gain insights into key regulations governing the industry.

Key Highlights

Contactless technology is expected to gain prominence among Hungarian consumers, as banks and payment service providers promote contactless technology and launch new services to increase its uptake. In March 2015, OTP Bank, in association with MasterCard and Magyar Telekom, launched a new payment system to enable passengers in Szolnok city to make contactless payments for their transportation using their MasterCard and Maestro cards. The growing adoption of contactless payments has also encouraged merchants to install POS terminals with a contactless payment facility. At the end of 2015, there were 114,881 POS terminals, of which 63,298 (55.1%) had contactless payment functionality.

The uptake of alternative payments among Hungarian consumers is gaining traction, as a result of the emergence of a number of payment options. The latest of these is the launch of MasterPass by MasterCard, in association with OTP Bank, in July 2015. The banks OTPay mobile wallet integrates the MasterPass app, which allows consumers to store their payment card details and shipping and billing address details in one place. This service enables OTPay consumers to make payments and person-to-person (P2P) fund transfer. Customers of other banks can also use the MasterPass platform for payments. Previously, in May 2015, Vodafone Hungary launched the Vodafone Wallet app in association with OTP Bank and MasterCard. Similarly, in February 2014, OTP Bank, in collaboration with MasterCard and the app developer Cellum, introduced the digital wallet service OTPay in February 2014.

Mobile payments are also entering the countrys transportation sector. The Hungarian government launched the National Mobile Payment System for paying transportation-related fees throughout the country through mobile phones in July 2014. This service allows consumers to make payment for parking, motorway toll stickers and Hu-Go road toll using the mobile app. Consumers need to register at the national mobile payment systems website/mobile app managed by Nemzeti Mobilfizetesi, and can transfer funds to their account using their payment cards or current accounts. This service is expected to capture wider transportation payment, with the purchase of railway tickets and public transportation payments by 2017.



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1 Definitions and Methodology

1.1 Definitions

1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

4.1 Current Payment Environment

5 E-Commerce

5.1 E-Commerce Market Analysis

6 Alternative Payments

6.1 Alternative Payment Solutions

6.1.1 MasterPass

6.1.2 PayPal

6.1.3 OTPay

6.1.4 Paysafecard

6.1.5 Vodafone Wallet

6.1.6 Telekom MobilTrca

6.1.7 DIMOCO carrier billing

7 Regulations in the Cards and Payments Industry

7.1 Regulatory Framework

7.1.1 SEPA cards framework

7.1.2 Hungarian financial transaction tax

7.1.3 Anti-money laundering (AML) framework

7.2 Foreign Direct Investment Regulations

8 Analysis of Cards and Payments Industry Drivers

8.1 Demographic and Economic Drivers

8.2 Infrastructure and Business Drivers

9 Payment Cards

9.1 Payment Cards Market Analysis

9.1.1 Volume and value of payment card transactions by type

10 Debit Cards

10.1 Debit Card Market Analysis

10.1.1 Turnover per debit card and transaction values by channel

10.1.2 Debit card scheme and issuer shares in terms of transaction value

10.1.3 Debit cards comparison

11 Pay Later Cards

11.1 Pay Later Cards Market Analysis

11.1.1 Turnover per pay later card and transaction values by channel

11.1.2 Pay later cards scheme and issuer shares in terms of transaction value

11.1.3 Pay later cards comparison

12 Commercial Pay Later Cards

12.1 Commercial Pay Later Card Market Analysis

12.1.1 Commercial pay later cards comparison

13 Appendix

13.1 Tables

13.2 Contact Timetric

13.3 About Timetric

13.4 Timetrics Services

13.5 Disclaimer

Figure 1: Hungary-Payment Instrument Shares by Transaction Value (%), 2011 vs 2015

Figure 2: Hungary-Payment Instrument Shares by Transaction Volume (%), 2011 vs 2015

Figure 3: Hungary-E-Commerce Value (USD Million), 2011-2020

Figure 4: Hungary-Total Population and Economic Indicators

Figure 5: Hungary-Number of ATMs, POS Terminals and Real Household Consumption

Figure 6: Hungary-Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2011-2020

Figure 7: Hungary-Volume and Value of Payment Card Transactions by Type (%), 2011-2020

Figure 8: Hungary-Debit Card Penetration and Number of Debit Cards in Circulation, 2011-2020

Figure 9: Hungary-Turnover Per Debit Card and Transaction Values by Channel, 2011-2020

Figure 10: Hungary-Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 11: Hungary-Pay Later Card Penetration and Number of Pay Later Cards in Circulation, 2011-2020

Figure 12: Hungary-Turnover Per Pay Later Card and Transaction Values by Channel, 2011-2020

Figure 13: Hungary-Pay Later Cards Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 14: Hungary-Personal vs Commercial Pay Later Card, Transaction Volume and Value (%), 2011-2020

Figure 15: Hungary-Number of Commercial Pay Later Cards, Transaction Value and Volume, 2011-2020

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Hungary-Key Facts, 2015

Table 4: Regional Benchmarking of Hungarys Payment Cards, 2015

Table 5: Hungary-Mode of Entry of Foreign Banks

Table 6: Hungary-Visa Multi-Lateral Interchange Fees, 2016

Table 7: Hungary-MasterCard Consumer and Commercial Card Interchange Fees, 2016

Table 8: Hungary-Debit Cards Comparison and Key Features, 2016

Table 9: Hungary-MasterCard Consumer and Commercial Card Interchange Fees, 2016

Table 10: Hungary-Visa Multi-Lateral Interchange Fees, 2016

Table 11: Hungary-Gold Credit Cards Comparison and Key Features, 2016

Table 12: Hungary-Premium Credit Cards Comparison and Key Features, 2016

Table 13: Hungary-Charge Cards Comparison and Key Features, 2016

Table 14: Hungary-Commercial Pay Later Cards Comparison and Key Features, 2015

Table 15: Hungary-Payment Instrument Transaction Values (HUF Trillion), 2011-2015

Table 16: Hungary-Payment Instrument Transaction Values (USD Billion), 2011-2015

Table 17: Hungary-Payment Instrument Transaction Volumes (Million), 2011-2015

Table 18: Hungary-Number of Payment Cards in Circulation by Type (Million), 2011-2020

Table 19: Hungary-Volume of Payment Card Transactions by Type (Million), 2011-2020

Table 20: Hungary-Value of Payment Card Transactions by Type (HUF Billion), 2011-2020

Table 21: Hungary-Value of Payment Card Transactions by Type (USD Billion), 2011-2020

Table 22: Hungary-Number of Debit Cards in Circulation (Million), 2011-2020

Table 23: Hungary-Debit Card Transaction Volumes and Frequency by Channel, 2011-2020

Table 24: Hungary-Debit Card Total and Average Transaction Values by Channel, 2011-2020

Table 25: Hungary-Debit Card Total and Average Transaction Values by Channel, 2011-2020

Table 26: Hungary-Number of Debit Cards in Circulation by Scheme (Million), 2011-2015

Table 27: Hungary-Debit Card Transaction Values by Scheme (HUF Billion), 2011-2015

Table 28: Hungary-Debit Card Transaction Values by Scheme (USD Billion), 2011-2015

Table 29: Hungary-Debit Card Transaction Values by Issuer (HUF Billion), 2011-2015

Table 30: Hungary-Debit Card Transaction Values by Issuer (USD Billion), 2011-2015

Table 31: Hungary-Number of Pay Later Cards in Circulation (Million), 2011-2020

Table 32: Hungary-Pay Later Card Transaction Volumes and Frequency by Channel, 2011-2020

Table 33: Hungary-Pay Later Card Total and Average Transaction Values by Channel, 2011-2020

Table 34: Hungary-Pay Later Card Total and Average Transaction Values by Channel, 2011-2020

Table 35: Hungary-Number of Pay Later Cards in Circulation by Scheme (Thousand), 2011-2015

Table 36: Hungary-Pay Later Card Transaction Values by Scheme (HUF Billion), 2011-2015

Table 37: Hungary-Pay Later Card Transaction Values by Scheme (USD Billion), 2011-2015

Table 38: Hungary-Pay Later Card Transaction Values by Issuer (HUF Billion), 2011-2015

Table 39: Hungary-Pay Later Card Transaction Values by Issuer (USD Billion), 2011-2015

Table 40: Hungary-Number of Credit Cards in Circulation (Million), 2011-2020

Table 41: Hungary-Credit Card Transaction Volumes and Frequency by Channel, 2011-2020

Table 42: Hungary-Credit Card Total and Average Transaction Values by Channel, 2011-2020

Table 43: Hungary-Credit Card Total and Average Transaction Values by Channel, 2011-2020

Table 44: Hungary-Number of Credit Cards in Circulation By Scheme (Thousand), 2011-2015

Table 45: Hungary-Credit Card Transaction Values By Scheme (HUF Billion), 2011-2015

Table 46: Hungary-Credit Card Transaction Values By Scheme (USD Billion), 2011-2015

Table 47: Hungary-Number of Charge Cards in Circulation (Thousand), 2011-2020

Table 48: Hungary-Charge Card Transaction Volumes and Frequency by Channel, 2011-2020

Table 49: Hungary-Charge Card Total and Average Transaction Values by Channel, 2011-2020

Table 50: Hungary-Charge Card Total and Average Transaction Values by Channel, 2011-2020

Table 51: Hungary-Number of Charge Cards in Circulation by Scheme (Thousand), 2011-2015

Table 52: Hungary-Charge Card Transaction Values by Scheme (HUF Billion), 2011-2015

Table 53: Hungary-Charge Card Transaction Values by Scheme (USD Million), 2011-2015

Table 54: Hungary-Personal and Commercial Pay Later Card Transaction Volumes (Million), 2011-2020

Table 55: Hungary-Personal and Commercial Pay Later Card Transaction Values (HUF Billion), 2011-2020

Table 56: Hungary-Personal and Commercial Pay Later Card Transaction Values (USD Billion), 2011-2020

Table 57: Hungary-Number of Commercial Pay Later Cards in Circulation (Thousand), 2011-2020

Table 58: Hungary-Commercial Pay Later Card Transaction Values (HUF Billion), 2011-2020

Table 59: Hungary-Commercial Pay Later Card Transaction Values (USD Million), 2011-2020

Table 60: Hungary-Commercial Pay Later Card Transaction Volumes (Million), 2011-2020

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