The Cards and Payments Industry in Thailand: Emerging Trends and Opportunities to 2021

The Cards and Payments Industry in Thailand: Emerging Trends and Opportunities to 2021


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Executive Summary

The Cards and Payments Industry in Thailand: Emerging Trends and Opportunities to 2021

Summary

GlobalData's "The Cards and Payments Industry in Thailand: Emerging Trends and Opportunities to 2021" report provides detailed analysis of market trends in the Thai cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, direct debits, check payments, payment cards and cash transactions during the review period (2012-2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review period and over the forecast period (2017-2021). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

The report provides top-level market analysis, information and insights into the Thai cards and payments industry, including-

Current and forecast values for each market in the Thai cards and payments industry, including debit, credit and charge cards.

Detailed insights into payment instruments including credit transfers, direct debits, cash transactions, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.

E-commerce market analysis and payment methods.

Analysis of various market drivers and regulations governing the Thai cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape in the Thai cards and payments industry.

Scope

As part of the government's Payment Systems Roadmap 2012-2016, the Bank of Thailand and Thai Bankers' Association developed a national e-payment system, Prompt Pay, in 2016. This system was launched in January 2017, and is to be deployed in two phases. In the first phase, users are required to link their bank accounts with a mobile number or national ID number-thereby transferring money to recipients or making payments at merchants without the need to divulge bank account details-while phase two allows users to conduct other transactions such as bill payment and request-to-pay services.

In order to develop the country's financial sector and promote electronic payments, the Thai government launched the Financial Sector Master Plan (FSMP III) in March 2016; this was an extension to the previously launched FSMP I and II. The plan fosters the government, business and retail sectors to create an environment and infrastructure conducive to the adoption of electronic and financial payments. Some of the initiatives in this regard include the development of robust payment infrastructure, financial literacy among consumers, efficient pricing mechanisms, the establishment of an integrated IT system and industry-wide shared infrastructure and fraud monetary systems. Initiatives like these are expected to further boost electronic payments in the country.

Mobile network operators (MNOs) are also contributing to the promotion of electronic payments. Leading MNOs, including Advanced Info Services (AIS), Total Access Communication Company (DTAC) and True Move H, are now all offering their own digital wallets. To further increase the use of wallets among their subscribers, in 2015 the three MNOs collaborated to integrate their respective wallets-mPAY, Jaew Wallet and True Money-allowing subscribers to make person-to-person (P2P) payments across the three mobile networks using recipients' mobile numbers.

Reasons to Buy

Make strategic business decisions, using top-level historic and forecast market data, related to the Thai cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in the Thai cards and payments industry.

Assess the competitive dynamics in the Thai cards and payments industry.

Gain insights into marketing strategies used for various card types in Thailand.

Gain insights into key regulations governing the Thai cards and payments industry.



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Table of Contents

EXECUTIVE SUMMARY

1.1. Market overview

1.2. Key facts

1.3. Top five industry events

2 PAYMENT INSTRUMENTS

2.1. Current payment environment

3 E-COMMERCE AND ALTERNATIVE PAYMENTS

3.1. E-Commerce market analysis

3.2. Alternative payment solutions

3.2.1. PayPal

3.2.2. Prompt Pay

3.2.3. mPay

3.2.4. True Money

3.2.5. Master Pass

3.2.6. Line Pay

3.2.7. AirPay

3.2.8. Fortumo

3.2.9. 123 Payment

4 REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY

4.1. Regulatory framework

4.2. Anti-money laundering and counter terrorism financing (AML/CTF)

4.3. Foreign direct investment (FDI) regulations

5 ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS

6 PAYMENT CARDS

7 DEBIT CARDS

7.1. Debit cards market analysis

7.2. Competition in debit cards market

7.3. Debit cards comparison

8 PAY LATER CARDS

8.1. Pay later cards market analysis

8.2. Competition in pay later cards market

8.3. Pay later cards comparison

9 PREPAID CARDS

10 APPENDIX

10.1. Abbreviations and acronyms

10.2. Supplementary data

10.3. Definitions

10.4. Common payment card features

10.5. Methodology

10.6. Bibliography

10.7. Further reading

List of Figures

Figure 1: Thailand, Payment Instrument Shares by Transaction Value (%), 2012 vs 2016

Figure 2: Thailand, Payment Instrument Shares by Transaction Volume (%), 2012 vs 2016

Figure 3: Thailand, E-Commerce Value

Figure 4: Thailand, Population and Economic Indicators

Figure 5: Thailand, ATMs, POS Terminals and Household Consumption

Figure 6: Thailand, Payment Cards Transaction Value and Cards in Circulation, 2012-2021

Figure 7: Thailand, Debit Card Penetration and Turnover Per Card

Figure 8: Thailand, Debit Cards Scheme and Issuer Transaction Value Share (%), 2016

Figure 9: Thailand, Pay Later Card Penetration and Turnover Per Card

Figure 10: Thailand, Pay Later Cards Scheme and Issuer Transaction Value Share (%), 2016

Figure 11: Thailand, Prepaid Cards in Circulation and Transaction Value, 2012-2021

List of Tables

Table 1: Thailand, Key Facts, 2016

Table 2: Thailand, Regional Benchmarking of Payment Cards, 2016

Table 3: Thailand, Mode of Entry of Foreign Banks

Table 4: Thailand, Debit Cards Comparison and Key Features, 2016

Table 5: Thailand, Gold Credit Cards Comparison and Key Features, 2016

Table 6: Thailand, Premium Credit Cards Comparison and Key Features, 2016

Table 7: Thailand, Charge Cards Comparison and Key Features, 2016

Table 8: Thailand, Payment Instrument Transaction Values (THB Trillion), 2012-2016

Table 9: Thailand, Payment Instrument Transaction Values (US$ Billion), 2012-2016

Table 10: Thailand, Payment Instrument Transaction Volumes (Million), 2012-2016

Table 11: Thailand, Payment Cards in Circulation by Type (Million), 2012-2021

Table 12: Thailand, Volume of Payment Card Transactions (Million), 2012-2021

Table 13: Thailand, Value of Payment Card Transactions (THB Billion), 2012-2021

Table 14: Thailand, Value of Payment Card Transactions (US$ Billion), 2012-2021

Table 15: Thailand, Debit Cards in Circulation (Million), 2012-2021

Table 16: Thailand, Debit Card Transaction Volumes, 2012-2021

Table 17: Thailand, Debit Card Transaction Values (THB), 2012-2021

Table 18: Thailand, Debit Card Transaction Values (US$), 2012-2021

Table 19: Thailand, Debit Cards in Circulation by Scheme (Million), 2012-2016

Table 20: Thailand, Debit Card Transaction Values by Scheme (THB Billion), 2012-2016

Table 21: Thailand, Debit Card Transaction Values by Scheme (US$ Billion), 2012-2016

Table 22: Thailand, Debit Card Transaction Values by Issuer (THB Billion), 2012-2016

Table 23: Thailand, Debit Card Transaction Values by Issuer (US$ Billion), 2012-2016

Table 24: Thailand, Pay Later Cards in Circulation (Million), 2012-2021

Table 25: Thailand, Pay Later Card Transaction Volumes, 2012-2021

Table 26: Thailand, Pay Later Card Transaction Values (THB), 2012-2021

Table 27: Thailand, Pay Later Card Transaction Values (US$), 2012-2021

Table 28: Thailand, Pay Later Cards in Circulation by Scheme (Million), 2012-2016

Table 29: Thailand, Pay Later Card Transaction Values by Scheme (THB Billion), 2012-2016

Table 30: Thailand, Pay Later Card Transaction Values by Scheme (US$ Billion), 2012-2016

Table 31: Thailand, Pay Later Card Transaction Values by Issuer (THB Billion), 2012-2016

Table 32: Thailand, Pay Later Card Transaction Values by Issuer (US$ Billion), 2012-2016

Table 33: Thailand, Credit Cards in Circulation (Million), 2012-2021

Table 34: Thailand, Credit Card Transaction Volumes, 2012-2021

Table 35: Thailand, Credit Card Transaction Values (THB), 2012-2021

Table 36: Thailand, Credit Card Transaction Values (US$), 2012-2021

Table 37: Thailand, Credit Cards in Circulation by Scheme (Million), 2012-2016

Table 38: Thailand, Credit Card Transaction Values by Scheme (THB Billion), 2012-2016

Table 39: Thailand, Credit Card Transaction Values by Scheme (US$ Billion), 2012-2016

Table 40: Thailand, Charge Cards in Circulation (Thousand), 2012-2021

Table 41: Thailand, Charge Card Transaction Volumes, 2012-2021

Table 42: Thailand, Charge Card Transaction Values (THB), 2012-2021

Table 43: Thailand, Charge Card Transaction Values (US$), 2012-2021

Table 44: Thailand, Charge Cards in Circulation by Scheme (Thousand), 2012-2016

Table 45: Thailand, Charge Card Transaction Values by Scheme (THB Billion), 2012-2016

Table 46: Thailand, Charge Card Transaction Values by Scheme (US$ Billion), 2012-2016

Table 47: Thailand, Prepaid Cards in Circulation (Million), 2012-2021

Table 48: Thailand, Prepaid Card Transaction Values (THB Billion), 2012-2021

Table 49: Thailand, Prepaid Card Transaction Values (US$ Billion), 2012-2021

Table 50: Definitions of Commonly Used Terms

Table 51: Common Features of Payment Cards

Table 52: Annual Average Exchange Rate (THB-US$), 2012-2021

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