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The Cards and Payments Industry in Spain: Emerging Trends and Opportunities to 2020

The Cards and Payments Industry in Spain: Emerging Trends and Opportunities to 2020


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Executive Summary

Synopsis

Timetric's 'The Cards and Payments Industry in Spain: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in Spain cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2011-2015).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies, recent changes in regulatory structure and profiles of card issuers operating in the country.

Summary

Timetric's 'The Cards and Payments Industry in Spain: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into Spain's cards and payments industry, including:

Current and forecast values for each market in Spain cards and payments industry, including debit card, credit and charge cards.

Detailed insights into payment instruments including credit transfers, cash transactions, checks, direct debits and payment cards. It also, includes an overview of the country's key alternative payment instruments.

E-commerce market analysis and online payment types.

Analysis of various market drivers and regulations governing Spain's cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape of Spain's cards and payments industry.

Scope

This report provides a comprehensive analysis of Spain's cards and payments industry.

It provides current values for Spain's cards and payments industry for 2015, and forecast figures to 2020.

It details the different demographic, economic, infrastructural and business drivers affecting Spain's cards and payments industry.

It outlines the current regulatory framework in the industry.

It details marketing strategies used by various banks and other institutions.

It profiles major banks in Spain's cards and payments industry.

Reasons To Buy

Make strategic business decisions, using top-level historic and forecast market data, related to Spain's cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in Spain's cards and payments industry.

Assess the competitive dynamics in Spain's cards and payments industry.

Gain insights into marketing strategies used for various card types in Spain.

Gain insights into key regulations governing Spain's cards and payments industry.

Key Highlights

To increase the uptake of mobile point of sale (mPOS) among small merchants, solution providers are offering terminals at lower costs. One of the latest being the introduction of mPOS solution for SMEs by domestic solution provider, SetPay in July 2015. The solution is compatible with iOS and Android phones, and comes with a chip and PIN reader which can be connected via Bluetooth. In 2013, Banco Santander partnered with a Swedish payment service provider, iZettle to enable self-employed professionals and micro merchants to accept card payments via a smart phone or tablet. This was followed by the launch of the mPOS solution by Banco Sabadell in partnership with Ingenico in the same year. The mPOS terminal was EMV-compliant and accepts contactless payments. The introduction of low-cost solutions is anticipated to encourage merchants to accept card-based payments.

The emergence of digital-only banks is likely to accelerate the shift towards electronic payments in Spain. The mobile-only bank imaginBank, launched by CaixaBank in January 2016, provides banking services exclusively through mobile apps and social networks. Through the mobile app, consumers can apply for current accounts, credit cards, consumer loans; manage their personal finances; and make person-to-person (P2P) payments. The bank also offers banking services on Facebook. Users can use the imaginBank Facebook application to find out their bank balance and view recent transactions.

The uptake of alternative payments among Spanish consumers is gaining traction due to the availability of a number of options such as iupay, Orange Cash, BBVA Wallet and Caixa Wallet. Banks and telecom operators are also investing to offer their customers a choice of payment options, whether in-store, at home or on the move. Most recently in January 2016, CaixaBank signed an agreement with Samsung Electronics to add Samsung Pay to its mobile payment service. Customers of CaixaBank and its subsidiary imaginBank are the first in Spain to access the Samsung Pay service. This service is accepted in all stores that accept contactless payments, with the number amounting to over 600,000 payment terminals. The launch of Samsung Pay is likely to intensify competition in Spain's alternative payments market.

1 Definitions and Methodology

1.1 Definitions

1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

4.1 Current Payment Environment

5 E-Commerce

5.1 E-Commerce Market Analysis

6 Alternative Payments

6.1 Alternative Payment Instruments

6.1.1 Orange Cash

6.1.2 iupay

6.1.3 Kuapay

6.1.4 Teleingreso

6.1.5 BBVA Wallet

6.1.6 Caixa Wallet

6.1.7 Paysafecard

6.1.8 Vodafone SmartPass Wallet

6.1.9 Ukash

6.1.10 Samsung Pay

6.1.11 PayPal

7 Regulations in the Cards and Payments Industry

7.1 Regulatory Framework

7.1.1 Code of conduct for European banking systems

7.1.2 SEPA cards framework

7.1.3 Interchange fee regulation

7.2 Anti-Money Laundering (AML)

7.3 Foreign Direct Investment (FDI) Regulations

8 Analysis of Cards and Payments Industry Drivers

8.1 Demographic Drivers

8.2 Economic Drivers

8.3 Infrastructure Drivers

8.4 Business Drivers

9 Market Segmentation and New Product Launches

9.1 Market Segmentation and Targeting

9.1.1 Consumer cards

9.1.2 Commercial cards

9.2 New Product Launches

10 Payment Cards

10.1 Payment Cards Analysis

10.1.1 Volume and value of payment card transactions by type

10.1.2 Personal vs commercial cards

11 Debit Cards

11.1 Debit Card Market Analysis

11.1.1 Debit card transaction volumes and values by channel

11.1.2 Debit card scheme and issuer shares in terms of transaction value

11.1.3 Debit cards comparison

12 Credit Cards

12.1 Credit Card Market Analysis

12.1.1 Credit card transaction volumes and values by channel

12.1.2 Credit card scheme and issuer shares in terms of transaction value

12.1.3 Credit cards comparison

13 Charge Cards

13.1 Charge Card Market Analysis

13.1.1 Charge card transaction volumes and values by channel

13.1.2 Charge card scheme shares in terms of transaction value

14 Commercial Cards

14.1 Commercial Card Market Analysis

14.1.1 Commercial cards comparison

15 Card Issuers

15.1 CaixaBank

15.2 Banco Bilbao Vizcaya Argentaria (BBVA)

15.3 Bankia

15.4 Banco Santander

15.5 Banco Sabadell

16 Merchant Acquiring

16.1 Merchant Acquiring Market Analysis

17 Appendix

17.1 Tables

17.2 Contact Timetric

17.3 About Timetric

17.4 Timetric's Services

17.5 Disclaimer

Figure 1: Spain-Payment Instrument Shares by Transaction Value (%), 2011 and 2015

Figure 2: Spain-Payment Instrument Shares by Transaction Volume (%), 2011 and 2015

Figure 3: Spain-E-Commerce Value (USD Billion) and Payment Types (%)

Figure 4: Spain-Total Population and Structure

Figure 5: Spain-Economic Indicators, 2011-2020

Figure 6: Spain-Number of ATMs, POS Terminals and Number of Bank Branches

Figure 7: Spain-Real Household Consumption, 2011-2020

Figure 8: Spain-Segmentation by Card Type, 2016

Figure 9: Spain-Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2011-2020

Figure 10: Spain-Volume and Value of Payment Card Transactions by Type (%), 2011-2020

Figure 11: Spain-Personal and Commercial Card, Transaction Volumes and Values (%), 2011-2020

Figure 12: Spain-Growth in Debit Card Transaction Values and Number of Debit Cards in Circulation, 2011-2020

Figure 13: Spain-Pay Now, Average Interchange Fees: Intra-Network Transactions (%), 2011-2014

Figure 14: Spain-Pay Now, Average Merchant Service Charge: Domestic Transactions (%), 2011-2019

Figure 15: Spain-Debit Card Transaction Volumes and Values by Channel, 2011-2020

Figure 16: Spain-Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 17: Spain-Growth in Credit Card Transaction Values and Number of Credit Cards in Circulation, 2011-2020

Figure 18: Spain-Pay Later, Average Interchange Fees: Intra-Network Transactions (%), 2011-2014

Figure 19: Spain-Pay Later, Average Merchant Service Charge: Domestic Transactions (%), 2011-2019

Figure 20: Spain-Credit Card Transaction Volumes and Values by Channel, 2011-2020

Figure 21: Spain-Credit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 22: Spain-Growth in Charge Card Transaction Values and Number of Charge Cards in Circulation, 2011-2020

Figure 23: Spain-Charge Card Transaction Volumes and Values by Channel, 2011-2020

Figure 24: Spain-Charge Card Scheme Shares in Terms of Transaction Value (%), 2015

Figure 25: Spain-Number of Commercial Cards in Circulation and Transaction Value, 2011-2020

Figure 26: Spain-Merchant Acquiring Transaction Volume and Value, 2011-2020

Figure 27: Spain-Acquirers' Market Share in Terms of Transaction Volume and Value (%), 2014

Figure 28: Spain-Number of Retail Outlets and Total Merchant Accounts (Thousand), 2011-2020

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Spain-Key Facts, 2015

Table 4: Regional Benchmarking of Spain Payment Cards, 2015

Table 5: Spain-Mode of Entry of Foreign Banks

Table 6: Cards for High-Income Consumers, 2016

Table 7: Cards for Shoppers, 2016

Table 8: Co-branded Cards, 2016

Table 9: Cards for Students and Young Population, 2016

Table 10: Cards for Travelers, 2016

Table 11: Commercial Cards Comparison and Key Features, 2016

Table 12: Spain-New Product Launches

Table 13: Spain-Debit Cards Comparison and Key Features, 2016

Table 14: Spain-Gold Credit Cards Comparison and Key Features, 2016

Table 15: Spain-Premium Credit Cards Comparison and Key Features, 2016

Table 16: Spain-Commercial Cards Comparison and Key Features, 2016

Table 17: Spain-Payment Instrument Transaction Values (EUR Billion), 2011-2015

Table 18: Spain-Payment Instrument Transaction Values (USD Billion), 2011-2015

Table 19: Spain-Payment Instrument Transaction Volumes (Million), 2011-2015

Table 20: Spain-Number of Payment Cards in Circulation by Type (Million), 2011-2020

Table 21: Spain-Volume of Payment Card Transactions by Type (Million), 2011-2020

Table 22: Spain-Value of Payment Card Transactions by Type (EUR Billion), 2011-2020

Table 23: Spain-Value of Payment Card Transactions by Type (USD Billion), 2011-2020

Table 24: Spain-Personal and Commercial Card Transaction Volumes (Million), 2011-2020

Table 25: Spain-Personal and Commercial Card Transaction Values (EUR Billion), 2011-2020

Table 26: Spain-Personal and Commercial Card Transaction Values (USD Billion), 2011-2020

Table 27: Spain-Number of Debit Cards in Circulation (Million), 2011-2020

Table 28: Spain-Debit Card Transaction Volumes and Frequency by Channel, 2011-2020

Table 29: Spain-Debit Card Total and Average Transaction Values by Channel, 2011-2020

Table 30: Spain-Debit Card Total and Average Transaction Values by Channel, 2011-2020

Table 31: Spain-Number of Debit Cards in Circulation by Scheme (Million), 2011-2015

Table 32: Spain-Debit Card Transaction Values by Scheme (EUR Billion), 2011-2015

Table 33: Spain-Debit Card Transaction Values by Scheme (USD Billion), 2011-2015

Table 34: Spain-Debit Card Transaction Values by Issuer (EUR Billion), 2011-2015

Table 35: Spain-Debit Card Transaction Values by Issuer (USD Billion), 2011-2015

Table 36: Spain-Number of Credit Cards in Circulation (Million), 2011-2020

Table 37: Spain-Credit Card Transaction Volumes and Frequency by Channel, 2011-2020

Table 38: Spain-Credit Card Total and Average Transaction Values by Channel, 2011-2020

Table 39: Spain-Credit Card Total and Average Transaction Values by Channel, 2011-2020

Table 40: Spain-Number of Credit Cards in Circulation by Scheme (Million), 2011-2015

Table 41: Spain-Credit Card Transaction Values by Scheme (EUR Billion), 2011-2015

Table 42: Spain-Credit Card Transaction Values by Scheme (USD Billion), 2011-2015

Table 43: Spain-Pay Later Card Transaction Values by Issuer (EUR Billion), 2011-2015

Table 44: Spain-Pay Later Card Transaction Values by Issuer (USD Billion), 2011-2015

Table 45: Spain-Number of Charge Cards in Circulation (Million), 2011-2020

Table 46: Spain-Charge Card Transaction Volumes and Frequency by Channel, 2011-2020

Table 47: Spain-Charge Card Total and Average Transaction Values by Channel, 2011-2020

Table 48: Spain-Charge Card Total and Average Transaction Values by Channel, 2011-2020

Table 49: Spain-Number of Charge Cards in Circulation by Scheme (Million), 2011-2015

Table 50: Spain-Charge Card Transaction Values by Scheme (EUR Billion), 2011-2015

Table 51: Spain-Charge Card Transaction Values by Scheme (USD Billion), 2011-2015

Table 52: Spain-Number of Commercial Cards in Circulation (Million), 2011-2020

Table 53: Spain-Commercial Card Transaction Values (EUR Billion), 2011-2020

Table 54: Spain-Commercial Card Transaction Values (USD Billion), 2011-2020

Table 55: Spain-Merchant Acquiring Transaction Volumes by Channel (Billion), 2011-2020

Table 56: Spain-Merchant Acquiring Transaction Values (EUR Billion), 2011-2020

Table 57: Spain-Merchant Acquiring Transaction Values (USD Billion), 2011-2020

Table 58: Spain-Acquirers' Transaction Volumes (Million), 2011-2015

Table 59: Spain-Acquirers' Transaction Values (EUR Billion), 2011-2015

Table 60: Spain-Acquirers' Transaction Values (USD Billion), 2011-2015

Table 61: Spain-Retail Outlets and Merchant Accounts (Thousand), 2011-2020

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CaixaBank

BBVA

Bankia

Banco Santander

Banco Sabadell

BNP Paribas

Visa

MasterCard

The cards and payments industry in Spain, Financial cards, Debit cards, Credit cards, Charge cards, EMV cards, E-commerce, Alternative payments


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