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The contactless payment card landscape is changing rapidly, creating opportunities for issuing banks as well as any player looking to launch NFC payments. This analytics tool shows the current market environment for contactless in Asia Pacific, Europe, the Middle East and Africa, and the Americas, with forecasts of what card penetration will be by 2016.
Target today's contactless opportunity by seeing which markets are most rapidly adopting this technology.
Plan your growth strategy by understanding exactly where the future growth in contactless will be, at both a global and a country level.
Develop the right strategy around NFC, based on the markets that will have the greatest familiarity and comfort with contactless cards.
Reasons To Buy
How big is the global contactless card market today, and how quickly will it grow?
Which countries are moving most swiftly over to contactless, and how will this change over the next three years?
Where should I look to launch new products and services related to contactless?
Consumers have become more appreciative of the convenience that contactless cards provide, meaning growth in user uptake has been significant all over the world. The number of contactless cards in circulation has grown from 209 million in 2010 to over 553 million by the end of 2013.
The US is the largest contactless market at present, with 123 million payment cards in issue by the end of 2013. However, as this represents just 9% of payment cards in the market, there is still a lot of untapped potential. Poland is the market with the highest coverage of contactless, with over 51% of payment cards carrying this function.
In many markets where contactless payment cards have a high penetration, issuers are only issuing contactless-enabled payment cards, rather than providing consumers with other options. More consumers are now carrying contactless cards, in some cases without realizing. This makes the next phase of contactless growth all about driving usage upward.
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