Credit Card Customer Analytics

Credit Card Customer Analytics

  • Products Id :- 255001
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  • Pages: 16
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Executive Summary


Credit Card Customer Analytics is a powerful interactive tool providing direct answers to the questions that are central to developing a customer-centric product and marketing strategy. It speeds up analysis of the global credit card customer by offering essential insight at a country and demographic level across 24 countries.


Global consumer data drawn from our annual survey of 20,000 consumers in 24 countries.

Detailed insight into the cards consumers hold, including credit card penetration, application channels, premium branding, and what is top of wallet.

Granular data on product features and how important these are to credit card choice. Includes rewards, contactless, and promotional pricing.

Deep insight into switchers. Identifies the groups looking for a new card, and then the product features these customers want from a new issuer.

Reasons To Buy

How can I develop product propositions to grow my credit card portfolio?

Which are the underpenetrated consumer groups, and what product or service features are they looking for?

What proportion of consumers in my market are transactors and revolvers? How does my market compare globally?

How important are reward points to consumers in my market, and how does this compare to cashback or insurance benefits?

What is the penetration of contactless functionality from the customer perspective? How important is this in their choice of credit card?

Key Highlights

In the UK, in 2014 17.9% of credit card holders stated that they were quite likely or very likely to look for a new card in the near future; this compares to only 15.8% in 2013. 37.0% of potential switchers will look for a card that offers a low interest rate

In Australia more than 18.0% of respondents reported that they had a credit card with contactless functionality in 2014. This is the highest rate among our featured countries, and is an increase from 11.0% in 2013. By contrast, Sweden recorded the lowest percentage in 2014 (1.7%).

Consumers in Hong Kong demonstrate the greatest aversion to credit card debt, with 73.6% of credit card holders paying off their balance in full in 2014. However, there is a wide disparity in the Asia Pacific region, with figures of 29.3%, 35.9%, and 44.3% being recorded in Malaysia, New Zealand, and Australia respectively.

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Ken Research
Ankur Gupta, Head Marketing & Communications


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