Credit Card Customer Analytics

Credit Card Customer Analytics

  • Products Id :- 255001
  • |
  • Pages: 16
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary


Credit Card Customer Analytics is a powerful interactive tool providing direct answers to the questions that are central to developing a customer-centric product and marketing strategy. It speeds up analysis of the global credit card customer by offering essential insight at a country and demographic level across 24 countries.


Global consumer data drawn from our annual survey of 20,000 consumers in 24 countries.

Detailed insight into the cards consumers hold, including credit card penetration, application channels, premium branding, and what is top of wallet.

Granular data on product features and how important these are to credit card choice. Includes rewards, contactless, and promotional pricing.

Deep insight into switchers. Identifies the groups looking for a new card, and then the product features these customers want from a new issuer.

Reasons To Buy

How can I develop product propositions to grow my credit card portfolio?

Which are the underpenetrated consumer groups, and what product or service features are they looking for?

What proportion of consumers in my market are transactors and revolvers? How does my market compare globally?

How important are reward points to consumers in my market, and how does this compare to cashback or insurance benefits?

What is the penetration of contactless functionality from the customer perspective? How important is this in their choice of credit card?

Key Highlights

In the UK, in 2014 17.9% of credit card holders stated that they were quite likely or very likely to look for a new card in the near future; this compares to only 15.8% in 2013. 37.0% of potential switchers will look for a card that offers a low interest rate

In Australia more than 18.0% of respondents reported that they had a credit card with contactless functionality in 2014. This is the highest rate among our featured countries, and is an increase from 11.0% in 2013. By contrast, Sweden recorded the lowest percentage in 2014 (1.7%).

Consumers in Hong Kong demonstrate the greatest aversion to credit card debt, with 73.6% of credit card holders paying off their balance in full in 2014. However, there is a wide disparity in the Asia Pacific region, with figures of 29.3%, 35.9%, and 44.3% being recorded in Malaysia, New Zealand, and Australia respectively.

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to sales [@]

select a license
Single User License
USD 10000 INR 737800
Site License
USD 20000 INR 1475600
Corporate User License
USD 30000 INR 2213400



An excellent provider. Thorough, precise and outstanding insight. They drill down to what we need and their reports are effective at integrating text with supporting graphics and charts. Their reports are a great resource to go back too. ...

Coherent, high-quality, thoroughly-researched reports. We received a very quick response to all our queries which eventually expedited the entire process....

Well structured, the insights they shared with us were very helpful and reliable. Their timely assistance make their services invaluable to us. I would highly recommend them and would definitely use them again in the future if needed...

The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements....

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ...

Ken Research Private Limited, Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India


Company Brochure

Engage with Us

sales [@]