HNW Customer Analytics

HNW Customer Analytics

  • Products Id :- 231006
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  • Pages: 11
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Executive Summary


Coverage ranges from sources of wealth and the HNW expat population to asset allocation preferences to product and service demand. Communication channel preferences - covering email, telephone, and social media - are also featured.


Draws on our annual Global Wealth Managers Surveys, providing you with unique and standardized data.

Understand the profile of HNW individuals, from their source of wealth to their country of origin, so that you can target customers more effectively.

Find out the asset allocation and product demand preferences of HNW individuals, enabling you to develop your proposition accordingly.

Use the interactive functionality to focus on a single country or compare up to 20 markets, so you can get a sense of the global context.

Export the graphics from the dashboard, or if you are more at ease using Excel export the data into your own worksheets.

Reasons To Buy

How large is the HNW expat population in my target country? And where are the expats typically from?

How do HNW individuals accumulate their wealth? What are the key industries through which they derive their fortunes?

How does asset allocation vary by country and what type of alternative investments are popular?

What products and services are in demand from HNW individuals and how is that set to change over the next two years?

Where and how often is social media used to communicate with HNW clients? How does that compare with other more traditional communication channels?

Key Highlights

Almost 50% of wealth amassed by Chilean onshore HNW clients is from family businesses, while at a global level the source of HNW wealth is evenly spread across earned income, entrepreneurs, family business, and inheritance. Onboarding one single family member as a client could introduce a wealth manager to future generations of the same family.

Advisory asset management services represent the best bet for private bankers looking to target the Indonesian market. Most wealth managers have typically serviced affluent Indonesians from Singapore and Hong Kong, but within the next two years demand for advisory asset management services is expected to grow significantly.

Demand for Sharia-compliant products is on the rise, with 54% of the German wealth management market expecting an increase over the next two years. This is significantly higher than the European average of 20%.

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


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