Banks need to stand out and persuade customers that they have made the right choice in trusting them with their finances. This is key among the mass affluent. With the widespread recognition that the mass affluent are an attractive target segment, HSBC stands to benefit from its well-defined proposition.
Understand the HSBC Advance proposition and what it offers to customers.
Find out which features of the HSBC Advance offering make it attractive to the mass affluent.
Discover what banks can do to meet the needs of and attract the mass affluent.
Reasons To Buy
How can you position a bank account to make it attractive to affluent consumers?
How has HSBC been successful in attracting affluent consumers?
How could banks go further and be innovative to better serve this segment?
Mass affluent consumers provide greater potential for revenue generation.
HSBC Advance fits neatly between the bank's mass market and HNW offerings.
HSBC builds trust with its customers. Engaging the customer based on their needs early on in the relationship is critical. HSBC provides expert and specialist knowledge, backed by a longstanding brand.
Single User License:
Corporate User License:
select a license
NEWSLETTER BY CATEGORY
I would like to thank Ken research team for meeting our report deliverables. The report is very good and we appreciate your well cooperation. ... "., Coldwell Banker - Riyadh "
The research you conducted was very helpful for us and the integrity of your research approach gave us great confidence in the data. Look forward to collaborating again in future... "International and Business Dev. Director, Duta Abadi Primantara"
An excellent provider. Thorough, precise and outstanding insight. They drill down to what we need and their reports are effective at integrating text with supporting graphics and charts. Their reports are a great resource to go back too. ... "General Manager SBU Manufacture, PT. KIMIA FARMA, TBK"
Coherent, high-quality, thoroughly-researched reports. We received a very quick response to all our queries which eventually expedited the entire process.... "VP Innovation, Engineered Profiles LLC"
Well structured, the insights they shared with us were very helpful and reliable. Their timely assistance make their services invaluable to us. I would highly recommend them and would definitely use them again in the future if needed... "President, VPP E-Data Services, VPP E-Data Services"