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Opportunities in Luxury Tourism: Trends in UHNWI Demographics and Leisure Interests

Opportunities in Luxury Tourism: Trends in UHNWI Demographics and Leisure Interests


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Executive Summary

Synopsis

Luxury tourism has become a fast-growing industry, as an increasing number of UHNWIs are spending wealth on vacations. In the US alone, the wealthiest 5% spend USD3,115 per person per vacation, totalling more than USD390 billion a year, according to the 2016 US Luxury Travel Report by international travel and tourism consultancy Resonance.

At the same time, there is heightened demand for experiences: rest and relaxation are not the only objective of luxury holidays. UHNWIs are increasingly looking to broaden their cultural horizons, get involved in local activities and learn something new or unique.

A boom in luxury travel spending also leads to a surge in high-end hotels and resorts, private jet companies, luxury tour operators and other related concierge services to serve super-wealthy clients. The key question is how to tailor service offerings to match UHNWIs'leisure and interests on holidays.

This report identifies opportunities in luxury tourism among UHNWIs in North America (the US and Canada), Europe (Germany, the UK, Switzerland, France and Sweden) and Asia-Pacific (Japan, China Singapore, Hong Kong, India) based on trends in UHNWI demographics and leisure interests.

Summary

This report identifies opportunities in luxury tourism among UHNWIs in North America, Europe and Asia-Pacific.

It firstly looks at the needs of UHNWIs in the three regions. The report's main chapter examines opportunities in luxury tourism by highlighting UHNWIs' demographic trends, sports and interests by wealth band and age group.

The report aims to define customers in luxury tourism by segmenting them based on their characteristics, wealth band, interests and sports. In this way, high-end tour operators, luxury hotels and concierge services can plan strategies and customize product and service offerings accordingly.

It uses WealthInsight's proprietary HNWI database comprising over 120,000 individuals.

Scope

The report is divided into three main chapters, covering the following areas:

The needs of UHNWIs in luxury tourism

Global market opportunities in luxury tourism

Key opportunities in the luxury tourism industry

Reasons To Buy

Understand the needs of UHNWIs in luxury tourism in North America, Europe and Asia-Pacific.

Be informed about trends in UHNWI demographics and leisure interests, and address each trend with regards to luxury tourism.

Be aware of new opportunities in luxury tourism among UHNWIs, and its future outlook.

Build robust expansion strategy and marketing strategy to target UHNWIs in luxury tourism more effectively.

Key Highlights

The growing female UHNWI population offers significant opportunities in luxury tourism. WealthInsight analysis shows that the female UHNWI population in countries studied grew at a review-period CAGR of 5.3%, as opposed to a CAGR of 4.4% for male UHNWIs.

Married UHNWIs with small and mid-sized families drive demand for family holidays.

UHNWIs aged above 50 offer significant opportunities in luxury tourism. In North America, they accounted for over 64% of UHNWI population in 2015, over 70% in Europe and over 62% in the Asia-Pacific.

Social work a preferred interest of UHNWIs offering significant opportunities for philanthropic holidays.

1 Introduction

1.1 What is this Report About?

1.2 Definitions and Scope

2 The Needs of UHNWIs in Luxury Tourism

3 Global Market Opportunities in Luxury Tourism: Trends in UHNW Demographics and Leisure Interests

3.1 North America: The US and Canada

3.1.1 The US

3.1.2 Canada

3.2 Europe: Germany, the UK, Switzerland, France and Sweden

3.2.1 Germany

3.2.2 UK

3.2.3 Switzerland

3.2.4 France

3.2.5 Sweden

3.3 Asia-Pacific: Japan, China, Singapore, Hong Kong and India

3.3.1 China

3.3.2 Singapore

3.3.3 Hong Kong

3.3.4 India

4 Key Opportunities in the Luxury Tourism Industry

5 About WealthInsight

Figure 1: UHNWIs in North America by Gender, 2015

Figure 2: UHNWIs in North America by Age Group, 2015

Figure 3: UHNWIs in North America by Marital Status, 2015

Figure 4: UHNWIs in North America by Family Size, 2015

Figure 5: UHNWIs in North America by Wealth Band, 2015

Figure 6: UHNWIs in the US-Top Five Sports by Wealth Band, 2015

Figure 7: UHNWIs in the US-Top Three Sports by Age Group, 2015

Figure 8: UHNWIs in the US-Top Five Interests by Wealth Band, 2015

Figure 9: UHNWIs in the US-Top Three Interests by Age Group, 2015

Figure 10: UHNWIs in Canada-Top Five Sports by Wealth Band, 2015

Figure 11: UHNWIs in Canada-Top Three Sports by Age Group, 2015

Figure 12: UHNWIs in Canada-Top Five Interests by Wealth Band, 2015

Figure 13: UHNWIs in Canada-Top Three Interests by Age Group, 2015

Figure 14: UHNWIs in Europe by Gender, 2015

Figure 15: UHNWIs in Europe by Age Group, 2015

Figure 16: UHNWIs in Europe by Marital Status, 2015

Figure 17: UHNWIs in Europe by Family Size, 2015

Figure 18: UHNWIs in Europe by Wealth Band, 2015

Figure 19: UHNWIs in Germany-Top Five Sports by Wealth Band, 2015

Figure 20: UHNWIs in Germany-Top Three Sports by Age Group, 2015

Figure 21: UHNWIs in Germany-Top Five Interests by Wealth Band, 2015

Figure 22: UHNWIs in Germany-Top Three Interests by Age Group, 2015

Figure 23: UHNWIs in the UK-Top Five Sports by Wealth Band, 2015

Figure 24: UHNWIs in the UK-Top Three Sports by Age Group, 2015

Figure 25: UHNWIs in the UK-Top Five Interests by Wealth Band, 2015

Figure 26: UHNWIs in the UK-Top Three Interests by Age Group, 2015

Figure 27: UHNWIs in Switzerland-Top Five Sports by Wealth Band, 2015

Figure 28: UHNWIs in Switzerland-Top Three Sports by Age Group, 2015

Figure 29: UHNWIs in Switzerland-Top Five Interests by Wealth Band, 2015

Figure 30: UHNWIs in Switzerland-Top Three Interests by Age Group, 2015

Figure 31: UHNWIs in France-Top Five Sports by Wealth Band, 2015

Figure 32: UHNWIs in France-Top Three Sports by Age Group, 2015

Figure 33: UHNWIs in France-Top Five Interests by Wealth Band, 2015

Figure 34: UHNWIs in France-Top Three Interests by Age Group, 2015

Figure 35: UHNWIs in Sweden-Top Five Sports by Wealth Band, 2015

Figure 36: UHNWIs in Sweden-Top Three Sports by Age Group, 2015

Figure 37: UHNWIs in Sweden-Top Five Interests by Wealth Band, 2015

Figure 38: UHNWIs in Sweden-Top Three Interests by Age Group, 2015

Figure 39: UHNWIs in Asia-Pacific by Gender, 2015

Figure 40: UHNWIs in Asia-Pacific by Age Group, 2015

Figure 41: UHNWIs in Asia-Pacific by Marital Status, 2015

Figure 42: UHNWIs in Asia-Pacific by Family Size, 2015

Figure 43: UHNWIs in Asia-Pacific by Wealth Band, 2015

Figure 44: UHNWIs in China-Top Five Sports by Wealth Band, 2015

Figure 45: UHNWIs in China-Top Three Sports by Age Group, 2015

Figure 46: UHNWIs in China-Top Five Interests by Wealth Band, 2015

Figure 47: UHNWIs in China-Top Three Interests by Age Group, 2015

Figure 48: UHNWIs in Singapore-Top Five Sports by Wealth Band, 2015

Figure 49: UHNWIs in Singapore-Top Three Sports by Age Group, 2015

Figure 50: UHNWIs in Singapore-Top Five Interests by Wealth Band, 2015

Figure 51: UHNWIs in Singapore-Top Three Interests by Age Group, 2015

Figure 52: UHNWIs in Hong Kong-Top Five Sports by Wealth Band, 2015

Figure 53: UHNWIs in Hong Kong-Top Three Sports by Age Group, 2015

Figure 54: UHNWIs in Hong Kong-Top Five Interests by Wealth Band, 2015

Figure 55: UHNWIs in Hong Kong-Top Three Interests by Age Group, 2015

Figure 56: UHNWIs in India-Top Five Sports by Wealth Band, 2015

Figure 57: UHNWIs in India-Top Three Sports by Age Group, 2015

Figure 58: UHNWIs in India-Top Five Interests by Wealth Band, 2015

Figure 59: UHNWIs in India-Top Three Interests by Age Group, 2015

Table 1: HNWI Wealth Band and Group Definitions

Table 2: UHNWI Populations in North America, 2011-2020

Table 3: UHNWI Populations in Europe, 2011-2020

Table 4: UHNWI Populations in Asia-Pacific, 2011-2020

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