New business models are emerging in the loyalty space, leading to renewed interest in the market. It is therefore of critical importance for players to understand the market and how it is likely to change over the coming years. Loyalty programs are heavily entrenched in mature payment card markets globally due to consumer expectations, and the loyalty model is unlikely to be replaced.
Gain an understanding of the existing and emerging models of payment card loyalty, and their strengths and weaknesses
View the development of card loyalty programs across the various markets and how these markets are likely to continue to develop.
Take advantage of Verdict Financial's insight into the dominant strategies in the loyalty space.
Reasons To Buy
What are the major strategies in use in the Loyalty market currently, and how can they be most effectively leveraged?
How can the loyalty market be expected to change over the coming years?
How do loyalty schemes achieve their aims, and how can the effectiveness of these methods be maximized?
Card loyalty programs have five key aims: customer acquisition, customer retention, increasing card usage, and the collection of card data, along with boosting brand warmth. Loyalty programs must balance all of these aims to succeed.
The features of loyalty schemes depend on the level of maturity in the loyalty market concerned, which varies by country. The most mature countries are characterized by a drive towards maximized efficiency of loyalty programs to offset the costs of administering these programs.
Consumers have become used to loyalty programs and have come to expect these programs from card issuers. This is unlikely to change, regardless of the actual effect of loyalty on the aims as outlined above. Issuers have little choice but to offer these schemes, and must do so in the most efficient way possible.
Single User License:
Corporate User License:
select a license
NEWSLETTER BY CATEGORY
An excellent provider. Thorough, precise and outstanding insight. They drill down to what we need and their reports are effective at integrating text with supporting graphics and charts. Their reports are a great resource to go back too. ... "General Manager SBU Manufacture, PT. KIMIA FARMA, TBK"
Coherent, high-quality, thoroughly-researched reports. We received a very quick response to all our queries which eventually expedited the entire process.... "VP Innovation, Engineered Profiles LLC"
Well structured, the insights they shared with us were very helpful and reliable. Their timely assistance make their services invaluable to us. I would highly recommend them and would definitely use them again in the future if needed... "President, VPP E-Data Services, VPP E-Data Services"
The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements.... "Senior Associate, Booz Allen Hamilton"
This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"