Payment Card Loyalty: Defining the Market

Payment Card Loyalty: Defining the Market


  • Products Id :- 261013
  • |
  • Pages: 29
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

Summary

New business models are emerging in the loyalty space, leading to renewed interest in the market. It is therefore of critical importance for players to understand the market and how it is likely to change over the coming years. Loyalty programs are heavily entrenched in mature payment card markets globally due to consumer expectations, and the loyalty model is unlikely to be replaced.

Synopsis

Gain an understanding of the existing and emerging models of payment card loyalty, and their strengths and weaknesses

View the development of card loyalty programs across the various markets and how these markets are likely to continue to develop.

Take advantage of Verdict Financial's insight into the dominant strategies in the loyalty space.

Reasons To Buy

What are the major strategies in use in the Loyalty market currently, and how can they be most effectively leveraged?

How can the loyalty market be expected to change over the coming years?

How do loyalty schemes achieve their aims, and how can the effectiveness of these methods be maximized?

Key Highlights

Card loyalty programs have five key aims: customer acquisition, customer retention, increasing card usage, and the collection of card data, along with boosting brand warmth. Loyalty programs must balance all of these aims to succeed.

The features of loyalty schemes depend on the level of maturity in the loyalty market concerned, which varies by country. The most mature countries are characterized by a drive towards maximized efficiency of loyalty programs to offset the costs of administering these programs.

Consumers have become used to loyalty programs and have come to expect these programs from card issuers. This is unlikely to change, regardless of the actual effect of loyalty on the aims as outlined above. Issuers have little choice but to offer these schemes, and must do so in the most efficient way possible.



Read More



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications

+91-9015378249

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

select a license

Single User License
USD 2795 INR 179886
Site License
USD 5590 INR 359772
Corporate User License
USD 8385 INR 539659

NEWSLETTER BY CATEGORY




Testimonials

The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements....

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ...

I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies....

While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ...

We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!...



Ken Research Pvt. Ltd. Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India

download

Company Brochure

Engage with Us

query [@] kenresearch.com