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The Cards and Payments Industry in Finland: Emerging Trends and Opportunities to 2019

The Cards and Payments Industry in Finland: Emerging Trends and Opportunities to 2019


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Executive Summary

Timetric's 'The Cards and Payments Industry in Finland: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Finland's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2010-2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015-2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies, recent changes in regulatory structure and profiles of card issuers operating in the country.

Summary

Timetric's 'The Cards and Payments Industry in Finland: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Finland's cards and payments industry, including:

Current and forecast values for each market in Finland's cards and payments industry, including debit, credit and charge cards.

Detailed insights into payment instruments including check payments, credit transfers, direct debits, payment cards and cash transactions. It also, includes an overview of the country's key alternative payment instruments.

E-commerce market analysis and online payment types.

Analysis of various market drivers and regulations governing Finland's cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape of Finland's cards and payments industry.

Scope

This report provides a comprehensive analysis of Finland's cards and payments industry.

It provides current values for Finland's cards and payments industry for 2014, and forecast figures to 2019.

It details the different demographic, economic, infrastructural and business drivers affecting Finland's cards and payments industry.

It outlines the current regulatory framework in the industry.

It details marketing strategies used by various banks and other institutions.

It profiles major banks in Finland's cards and payments industry.

Reasons To Buy

Make strategic business decisions, using top-level historic and forecast market data, related to Finland's cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in Finland's cards and payments industry.

Assess the competitive dynamics in Finland's cards and payments industry.

Gain insights into marketing strategies used for various card types in Finland.

Gain insights into key regulations governing Finland's cards and payments industry.

Key Highlights

Contactless technology is gaining acceptance among Finnish consumers, and issuers are introducing cards enabled with contactless technology to gain a market share in the cards and payments industry. The latest initiatives in contactless payments include the collective introduction of contactless cards by Euroloan Consumer Finance and Compass Card in August 2015 and the MasterCard Bankkontokort debit card with contactless functionality by Bank of Aland in 2014. In addition, the Finnish telecommunications company Elisa and convenience store chain R-Kioski began selling pre-loaded near-field communication (NFC) payment stickers in April 2014, featuring MasterCard's PayPass technology. By the end of 2014, there were 2 million contactless cards in Finland. This number is expected to reach 7.9 million by 2019, registering a forecast-period (2015-2019) compound annual growth rate (CAGR) of 24.24%.

Banking penetration is very high in Finland. According to the World Bank's 2014 Global Findex survey, the percentage of the Finnish population aged 15 or above with a bank account reached 100% in 2014. In order to increase banking penetration among the fast-growing immigrant population, the National Discrimination and Equality Tribunal enforced a regulation in July 2014 requiring banks in Finland to accept foreign identity documents as a proof of identity to access and manage accounts in Finland. This is expected to result in a rise in the total number of bank accounts, and banking products such as debit and credit cards in the country.

To capitalize on the fast-growing mobile payments (m-payments) market, an increasing number of retailers are allowing customers to make payments by mobile phone. Since May 2014, the Finnish hamburger chain Hesburger has allowed customers to make payments and redeem reward points by using the SEQR mobile app, which was developed by the Swedish company Seamless. This service was initially available in 120 restaurants, and was rolled out to 160 more outlets by the end of 2014. Similarly, OP-Pohjola Group launched a mobile wallet app, Pivo, in March 2015. The wallet uses Host Card Emulation (HCE) technology to emulate a card on an NFC-enabled device to make contactless payments. This service is available for holders of OP-Visa Debit and OP-Visa Electron cards.

1 Definitions and Methodology

1.1 Definitions

1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

4.1 Current Payments Environment

5 E-Commerce

5.1 E-Commerce Market Analysis

6 Alternative Payments

6.1 Alternative Payment Instruments

6.1.1 Klarna

6.1.2 EuTeller

6.1.3 Trustly

6.1.4 PayPal

6.1.5 Elisa Lompakko

6.1.6 Facial recognition algorithms

7 Regulations in the Cards and Payments Industry

7.1 Regulatory Framework

7.2 Anti-Money Laundering (AML)

7.3 Foreign Direct Investment (FDI) Regulations

8 Analysis of Cards and Payments Industry Drivers

8.1 Demographic Drivers

8.2 Economic Drivers

8.3 Infrastructure Drivers

8.4 Business Drivers

9 Market Segmentation and New Product Launches

9.1 Market Segmentation and Targeting

9.1.1 Consumer cards

9.1.2 Commercial cards

9.2 New Product Launches

10 Payment Cards

10.1 Payment Cards Analysis

10.1.1 Volume and value of payment card transactions by type

10.1.2 Personal vs commercial cards

11 Debit Cards

11.1 Debit Card Market Analysis

11.1.1 Debit card transaction volumes and values by channel

11.1.2 Debit card scheme shares in terms of number of cards in circulation and transaction value

11.1.3 Debit cards comparison

12 Credit Cards

12.1 Credit Card Market Analysis

12.1.1 Credit card transaction volumes and values by channel

12.1.2 Credit card scheme shares in terms of number of cards in circulation and transaction values

12.1.3 Credit cards comparison

13 Charge Cards

13.1 Charge Card Market Analysis

13.1.1 Charge card transaction volumes and values by channel

13.1.2 Charge card scheme shares in terms of transaction value

13.1.3 Charge cards comparison

14 Commercial Cards

14.1 Commercial Card Market Analysis

14.1.1 Commercial cards comparison

15 Card Issuers

15.1 OP-Pohjola Group

15.2 Nordea Bank

15.3 Danske Bank

15.4 SEB Kort

15.5 Bank of Aland

16 Appendix

16.1 Tables

16.2 Contact Timetric

16.3 About Timetric

16.4 Timetric's Services

16.5 Disclaimer

Figure 1: Finland - Payment Instrument Shares by Transaction Value (%), 2010 and 2014

Figure 2: Finland - Payment Instrument Shares by Transaction Volume (%), 2010 and 2014

Figure 3: Finland - E-Commerce Value (US$ Billion) and Payment Types (%)

Figure 4: Finland - Total Population and Structure, 2014

Figure 5: Finland - Economic Indicators, 2010-2019

Figure 6: Finland - Number of ATMs, POS Terminals and Commercial Bank Branches, 2010-2019

Figure 7: Finland - Retail Sales and Household Final Consumption Expenditure Per Capita,

Figure 8: Finland - Segmentation by Card Type

Figure 9: Finland - Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2010-2019

Figure 10: Finland - Volume and Value of Payment Card Transactions by Type (%), 2010-2019

Figure 11: Finland - Personal and Commercial Card Transaction Volumes and Values (%), 2010-2019

Figure 12: Finland - Growth in Debit Card Transaction Values and Number of Cards in Circulation, 2010-2019

Figure 13: Finland - Debit Card Transaction Volumes and Values by Channel, 2010-2019

Figure 14: Finland - Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014

Figure 15: Finland - Growth in Credit Card Transaction Values and Number of Cards in Circulation, 2010-2019

Figure 16: Finland - Credit Card Transaction Volumes and Values by Channel, 2010-2019

Figure 17: Finland - Credit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014

Figure 18: Finland - Growth in Charge Card Transaction Values and Number of Cards in Circulation, 2010-2019

Figure 19: Finland - Charge Card Transaction Volumes and Values by Channel, 2010-2019

Figure 20: Finland - Charge Card Scheme Shares in Terms of Transaction Value (%), 2014

Figure 21: Finland - Number of Commercial Cards in Circulation and Transaction Values, 2010-2019

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Finland - Key Facts, 2014

Table 4: Regional Benchmarking of Finland Payment Cards, 2014

Table 5: Finland - Mode of Entry of Foreign Banks

Table 6: Finland - Cards for High-Income Consumers, 2015

Table 7: Cards for Travelers, 2015

Table 8: Cards for Students and the Young Population, 2015

Table 9: Cards for Shoppers, 2015

Table 10: Commercial Card Comparisons and Key Features, 2015

Table 11: Finland - New Product Launches

Table 12: Finland - Visa Domestic Interchange Reimbursement Fees, 2011

Table 13: Finland - MasterCard Consumer Card Interchange Fees, 2014

Table 14: Finland - MasterCard Commercial Card Interchange Fees, 2014

Table 15: Finland - Debit Card Comparisons and Key Features, 2015

Table 16: Finland - Visa Domestic Interchange Reimbursement Fees, 2011

Table 17: Finland - MasterCard Consumer Card Interchange Fees, 2014

Table 18: Finland - MasterCard Commercial Card Interchange Fees, 2014

Table 19: Finland - Gold Credit Cards Comparison and Key Features, 2015

Table 20: Finland - Premium Credit Cards Comparisons and Key Features, 2015

Table 21: Finland - Charge Cards Comparison and Key Features

Table 22: Finland - Commercial Card Comparisons and Key Features, 2015

Table 23: Finland - Payment Instrument Transaction Values (EUR Billion), 2010-2014

Table 24: Finland - Payment Instrument Transaction Values (US$ Billion), 2010-2014

Table 25: Finland - Payment Instrument Transaction Volumes (Million), 2010-2014

Table 26: Finland - Number of Payment Cards in Circulation by Type (Million), 2010-2019

Table 27: Finland - Volume of Payment Card Transactions by Type (Million), 2010-2019

Table 28: Finland - Value of Payment Card Transactions by Type (EUR Billion), 2010-2019

Table 29: Finland - Value of Payment Card Transactions by Type (US$ Billion), 2010-2019

Table 30: Finland - Personal and Commercial Card Transaction Values (EUR Billion), 2010-2019

Table 31: Finland - Personal and Commercial Card Transaction Values (US$ Billion), 2010-2019

Table 32: Finland - Personal and Commercial Card Transaction Volumes (Million), 2010-2019

Table 33: Finland - Number of Debit Cards in Circulation (Million), 2010-2019

Table 34: Finland - Debit Card Transaction Volumes and Frequency by Channel, 2010-2019

Table 35: Finland - Debit Card Total and Average Transaction Values by Channel, 2010-2019

Table 36: Finland - Debit Card Total and Average Transaction Values by Channel, 2010-2019

Table 37: Finland - Number of Debit Cards in Circulation by Scheme (Million), 2010-2014

Table 38: Finland - Debit Card Transaction Values by Scheme (EUR Billion), 2010-2014

Table 39: Finland - Debit Card Transaction Values by Scheme (US$ Billion), 2010-2014

Table 40: Finland - Debit Card Transaction Values by Issuer (EUR Billion), 2010-2014

Table 41: Finland - Debit Card Transaction Values by Issuer (US$ Billion), 2010-2014

Table 42: Finland - Number of Credit Cards in Circulation (Million), 2010-2019

Table 43: Finland - Credit Card Transaction Volumes and Frequency by Channel, 2010-2019

Table 44: Finland - Credit Card Total and Average Transaction Values by Channel, 2010-2019

Table 45: Finland - Credit Card Total and Average Transaction Values by Channel, 2010-2019

Table 46: Finland - Number of Credit Cards in Circulation by Scheme (Million), 2010-2014

Table 47: Finland - Credit Card Transaction Values by Scheme (EUR Billion), 2010-2014

Table 48: Finland - Credit Card Transaction Values by Scheme (US$ Billion), 2010-2014

Table 49: Finland - Pay Later Transaction Values by Issuer (EUR Billion), 2010-2014

Table 50: Finland - Pay Later Transaction Values by Issuer (US$ Billion), 2010-2014

Table 51: Finland - Credit Card Balances Outstanding by Issuer (EUR Million), 2010-2014

Table 52: Finland - Credit Card Balances Outstanding by Issuer (US$ Million), 2010-2014

Table 53: Finland - Number of Charge Cards in Circulation (Million), 2010-2019

Table 54: Finland - Charge Card Transaction Volumes and Frequency by Channel, 2010-2019

Table 55: Finland - Charge Card Total and Average Transaction Values by Channel, 2010-2019

Table 56: Finland - Charge Card Total and Average Transaction Values by Channel, 2010-2019

Table 57: Finland - Number of Charge Cards in Circulation by Scheme (Million), 2010-2014

Table 58: Finland - Charge Card Transaction Values by Scheme (EUR Million), 2010-2014

Table 59: Finland - Charge Card Transaction Values by Scheme (US$ Million), 2010-2014

Table 60: Finland - Number of Commercial Cards in Circulation (Thousand), 2010-2019

Table 61: Finland - Commercial Card Transaction Values (EUR Billion), 2010-2019

Table 62: Finland - Commercial Card Transaction Values (US$ Billion), 2010-2019

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OP-Pohjola Group

Nordea Bank

Danske Bank

SEB Kort

Bank of Aland

Pankkikortti

Visa

MasterCard

Diners Club

American Express

The cards and payments industry in Finland

Financial cards

Debit cards

Credit cards

Charge cards

EMV cards

E-commerce

Alternative payments


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