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The Cards and Payments Industry in Norway: Emerging Trends and Opportunities to 2019

The Cards and Payments Industry in Norway: Emerging Trends and Opportunities to 2019


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Executive Summary

Timetric's 'The Cards and Payments Industry in Norway: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Norway's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2010-2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015-2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies, recent changes in regulatory structure and profiles of card issuers operating in the country.

Summary

Timetric's 'The Cards and Payments Industry in Norway: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Norway's cards and payments industry, including:

Current and forecast values for each market in Norway's cards and payments industry, including debit card, credit and charge cards. It also includes detailed analysis of the prepaid cards market.

Detailed insights into payment instruments including credit transfers, cash transactions, checks, direct debits and payment cards. It also includes an overview of the country's key alternative payment instruments.

E-commerce market analysis and online payment types.

Analysis of various market drivers and regulations governing Norway's cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape of Norway's cards and payments industry.

Scope

This report provides a comprehensive analysis of Norway's cards and payments industry.

It provides current values for Norway's cards and payments industry for 2014, and forecast figures to 2019.

It details the different demographic, economic, infrastructural and business drivers affecting Norway's cards and payments industry.

It outlines the current regulatory framework in the industry.

It details marketing strategies used by various banks and other institutions.

It profiles major banks in Norway's cards and payments industry.

Reasons To Buy

Make strategic business decisions, using top-level historic and forecast market data, related to Norway's cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in Norway's cards and payments industry.

Assess the competitive dynamics in Norway's cards and payments industry.

Gain insights into marketing strategies used for various card types in Norway.

Gain insights into key regulations governing Norway's cards and payments industry.

Key Highlights

Contactless technology in Norway is very much in the developmental stages, with only DNB Bank, Danske Bank and Svenska Handelsbanken offering contactless cards. To increase their uptake, banks are trying to differentiate their product offerings by introducing new features. In May 2015, Danske Bank announced its plan to rollout its MasterCard-branded contactless cards featuring integrated fingerprint sensors for enhanced security. The project is still being piloted, and has been developed in partnership with the Norway-based fingerprint authentication technology provider: Zwipe.

The uptake of alternative payments among Norwegian consumers is slowly gaining traction due to the emergence of a number of payment options, including Seqr, MeaWallet and mCash. SEQR was launched in January 2013, and was followed by MeaWallet in October 2014. In October 2015, SpareBank 1 acquired mCash. At the time of acquisition, mCash had 100,000 users and 600 stores accepting the mCash service. To increase the uptake of its mobile payments, Danske Bank launched MobilePay in September 2015. The bank partnered with 100 retail outlets in Norway in October 2015. From 2016 onwards, users are able to use the m-payment service at all Rema 1000 supermarket stores.

To increase the uptake of mobile POS (mPOS) among small merchants, solution providers are offering terminals at lower costs. In 2015, iZettle introduced two solutions: Lite and Pro. While Lite is offered free of charge, the latter is available for US$118.9 (NOK749) excluding taxes. To compete with iZettle, Nets launched its mPOS terminal - Nets Miniterminal iCMP - which costs US$206.3 (NOK1,300). The availability of low-cost POS terminals is expected to help merchant adoption.

1 Definitions and Methodology

1.1 Definitions

1.2 Methodology

2 Key Facts and Events

3 Executive Summary

4 Payment Instruments

4.1 Current Payment Environment

5 E-Commerce

5.1 E-Commerce Market Analysis

5.2 Alternative Payment Instruments

5.2.1 PayByBill

5.2.2 Ukash

5.2.3 Seqr

5.2.4 mCash

5.2.5 MeaWallet

5.2.6 Klarna

6 Regulations in the Cards and Payments Industry

6.1 Regulatory Framework

6.1.1 SEPA cards framework

6.1.2 Interchange fee regulation

6.2 Anti-Money Laundering (AML)

6.3 Foreign Direct Investment (FDI) Regulations

7 Analysis of Cards and Payments Industry Drivers

7.1 Demographic Drivers

7.2 Economic Drivers

7.3 Infrastructure Drivers

7.4 Business Drivers

8 Market Segmentation

8.1 Market Segmentation and Targeting

8.1.1 Consumer cards

8.1.2 Commercial cards

9 Payment Cards

9.1 Payment Cards Analysis

9.1.1 Volume and value of payment card transactions by type

9.1.2 Personal vs commercial cards

10 Debit Cards

10.1 Debit Card Market Analysis

10.1.1 Debit card transaction volumes and values by channel

10.1.2 Debit card scheme and issuer shares in terms of transaction value

10.1.3 Debit cards comparison

11 Credit Cards

11.1 Credit Card Market Analysis

11.1.1 Credit card transaction volumes and values by channel

11.1.2 Credit card scheme and issuer shares in terms of transaction value

11.1.3 Credit cards comparison

12 Charge Cards

12.1 Charge Card Market Analysis

12.1.1 Charge card transaction volumes and values by channel

12.1.2 Charge card scheme shares in terms of transaction value

12.1.3 Charge cards comparison

13 Commercial Cards

13.1 Commercial Card Market Analysis

13.1.1 Commercial cards comparison

14 Card Issuers

14.1 DNB Bank

14.2 Nordea Bank Norge

14.3 Danske Bank

14.4 Skandinaviska Enskilda Banken (SEB)

14.5 Svenska Handelsbanken

15 Prepaid Cards

15.1 Prepaid Card Market Analysis

15.1.1 Prepaid cards comparison

16 Merchant Acquiring

16.1 Merchant Acquiring Market Analysis

17 Appendix

17.1 Tables

17.2 Contact Timetric

17.3 About Timetric

17.4 Timetric's Services

17.5 Disclaimer

Figure 1: Norway - Payment Instrument Shares by Transaction Value (%), 2010 and 2014

Figure 2: Norway - Payment Instrument Shares by Transaction Volume (%), 2010 and 2014

Figure 3: Norway - E-Commerce Value (US$ Billion) and Payment Types (%)

Figure 4: Norway - Total Population and Structure, 2014

Figure 5: Norway - Economic Indicators, 2010-2019

Figure 6: Norway - Number of ATMs, POS Terminals and Bank Offices, 2010-2019

Figure 7: Norway - Retail Sales and Real Household Consumption, 2010-2014

Figure 8: Norway - Segmentation by Card Type

Figure 9: Norway - Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2010-2019

Figure 10: Norway - Volume and Value of Payment Card Transactions by Type (%), 2010-2019

Figure 11: Norway - Personal and Commercial Card, Transaction Volumes and Values (%), 2010-2019

Figure 12: Norway - Growth in Debit Card Transaction Values and Number of Debit Cards in Circulation, 2010-2019

Figure 13: Norway - Pay Now, Average Interchange Fees: Intra-Network Transactions (%), 2010-2014

Figure 14: Norway - Pay Now, Average Merchant Service Charge: Domestic Transactions (%), 2010-2019

Figure 15: Norway - Debit Card Transaction Volumes and Values by Channel, 2010-2019

Figure 16: Norway - Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014

Figure 17: Norway - Growth in Credit Card Transaction Values and Number of Credit Cards in Circulation, 2010-2019

Figure 18: Norway - Pay Later, Average Interchange Fees: Intra-Network Transactions (%), 2010-2014

Figure 19: Norway - Pay Later, Average Merchant Service Charge: Domestic Transactions (%), 2010-2019

Figure 20: Norway - Credit Card Transaction Volumes and Values by Channel, 2010-2019

Figure 21: Norway - Credit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014

Figure 22: Norway - Growth in Charge Card Transaction Values and Number of Charge Cards in Circulation, 2010-2019

Figure 23: Norway - Charge Card Transaction Volumes and Values by Channel, 2010-2019

Figure 24: Norway - Charge Card Scheme Shares in Terms of Transaction Value (%), 2014

Figure 25: Norway - Number of Commercial Cards in Circulation and Transaction Values, 2010-2019

Figure 26: Norway - Number of Prepaid Cards in Circulation and Transaction Values, 2012-2019

Figure 27: Norway - Merchant Acquiring Transaction Volume and Value by Card Type, 2010-2019

Figure 28: Norway - Acquirers' Market Share in Terms of Transaction Volume and Value (%), 2014

Figure 29: Norway - Number of Retail Outlets and Total Merchant Accounts (Thousand), 2010-2019

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Norway - Key Facts, 2014

Table 4: Regional Benchmarking of Norway Payment Cards, 2014

Table 5: Norway - Mode of Entry of Foreign Banks

Table 6: Cards for High-Income Consumers, 2015

Table 7: Cards for Children and Young Population, 2015

Table 8: Commercial Cards Comparison and Key Features, 2015

Table 9: Norway - Debit Cards Comparison and Key Features, 2015

Table 10: Norway - Gold Credit Cards Comparison and Key Features, 2015

Table 11: Norway - Premium Credit Cards Comparison and Key Features, 2015

Table 12: Norway - Charge Cards Comparison and Key Features, 2015

Table 13: Norway - Commercial Cards Comparison and Key Features, 2015

Table 14: Norway - Prepaid Cards Comparison and Key Features, 2015

Table 15: Norway - Payment Instrument Transaction Values (NOK Billion), 2010-2014

Table 16: Norway - Payment Instrument Transaction Values (US$ Billion), 2010-2014

Table 17: Norway - Payment Instrument Transaction Volumes (Million), 2010-2014

Table 18: Norway - Number of Payment Cards in Circulation by Type (Million), 2010-2019

Table 19: Norway - Volume of Payment Card Transactions by Type (Million), 2010-2019

Table 20: Norway - Value of Payment Card Transactions by Type (NOK Billion), 2010-2019

Table 21: Norway - Value of Payment Card Transactions by Type (US$ Billion), 2010-2019

Table 22: Norway - Personal and Commercial Card Transaction Volumes (Million), 2010-2019

Table 23: Norway - Personal and Commercial Card Transaction Values (NOK Billion), 2010-2019

Table 24: Norway - Personal and Commercial Card Transaction Values (US$ Billion), 2010-2019

Table 25: Norway - Number of Debit Cards in Circulation (Million), 2010-2019

Table 26: Norway - Debit Card Transaction Volumes and Frequency by Channel, 2010-2019

Table 27: Norway - Debit Card Total and Average Transaction Values by Channel, 2010-2019

Table 28: Norway - Debit Cards Total and Average Transaction Value by Channel, 2010-2019

Table 29: Norway - Number of Debit Cards in Circulation By Scheme (Million), 2010-2014

Table 30: Norway - Debit Card Transaction Values By Scheme (NOK Billion), 2010-2014

Table 31: Norway - Debit Card Transaction Values By Scheme (US$ Billion), 2010-2014

Table 32: Norway - Debit Card Transaction Values by Issuer (NOK Billion), 2010-2014

Table 33: Norway - Debit Card Transaction Values by Issuer (US$ Billion), 2010-2014

Table 34: Norway - Number of Credit Cards in Circulation (Million), 2010-2019

Table 35: Norway - Credit Card Transaction Volumes and Frequency by Channel, 2010-2019

Table 36: Norway - Credit Card Total and Average Transaction Values by Channel, 2010-2019

Table 37: Norway - Credit Card Total and Average Transaction Values by Channel, 2010-2019

Table 38: Norway - Number of Credit Cards in Circulation By Scheme (Thousand), 2010-2014

Table 39: Norway - Credit Card Transaction Values By Scheme (NOK Billion), 2010-2014

Table 40: Norway - Credit Card Transaction Values By Scheme (US$ Billion), 2010-2014

Table 41: Norway - Pay Later Card Transaction Values By Issuer (NOK Billion), 2010-2014

Table 42: Norway - Pay Later Card Transaction Values By Issuer (US$ Billion), 2010-2014

Table 43: Norway - Credit Card Balances Outstanding By Issuer (NOK Billion), 2010-2014

Table 44: Norway - Credit Card Balances Outstanding By Issuer (US$ Billion), 2010-2014

Table 45: Norway - Number of Charge Cards in Circulation (Thousand), 2009-2018

Table 46: Norway - Charge Card Transaction Volumes and Frequency by Channel, 2009-2018

Table 47: Norway - Charge Card Total and Average Transaction Values by Channel, 2009-2018

Table 48: Norway - Charge Card Total and Average Transaction Values by Channel, 2009-2018

Table 49: Norway - Number of Charge Cards in Circulation By Scheme (Thousand), 2010-2014

Table 50: Norway - Charge Card Transaction Values By Scheme (NOK Billion), 2010-2014

Table 51: Norway - Charge Card Transaction Values By Scheme (US$ Billion), 2009-2014

Table 52: Norway - Number of Commercial Cards in Circulation (Thousand), 2010-2019

Table 53: Norway - Commercial Card Transaction Values (NOK Billion), 2010-2019

Table 54: Norway - Commercial Card Transaction Values (US$ Billion), 2010-2019

Table 55: Norway - Number of Prepaid Cards in Circulation (Thousand), 2010-2019

Table 56: Norway - Prepaid Card Transaction Values (NOK Million), 2010-2019

Table 57: Norway - Prepaid Card Transaction Values (US$ Million), 2010-2019

Table 58: Norway - Merchant Acquiring Transaction Volumes by Card Type (Billion), 2010-2019

Table 59: Norway - Merchant Acquiring Transaction Values by Card Type (NOK Billion), 2010-2019

Table 60: Norway - Merchant Acquiring Transaction Values by Card Type (US$ Billion), 2010-2019

Table 61: Norway - Acquirers' Transaction Volumes (Million), 2010-2014

Table 62: Norway - Acquirers' Transaction Values (NOK Billion), 2010-2014

Table 63: Norway - Acquirers' Transaction Values (US$ Billion), 2010-2014

Table 64: Norway - Retail Outlets and Merchant Accounts (Thousand), 2010-2019

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DNB Bank

Danske Bank

Nordea Bank Norge

Skandinaviska Enskilda Banken (SEB)

Svenska Handelsbanken

BankAxept

Visa

MasterCard

American Express

Diners Club

The cards and payments industry in Norway

Financial cards

Debit cards

Credit cards

Charge cards

Prepaid cards

EMV cards

E-commerce

Alternative payments


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