The Cards and Payments Industry in Switzerland: Emerging Trends and Opportunities to 2020

The Cards and Payments Industry in Switzerland: Emerging Trends and Opportunities to 2020


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Executive Summary

Timetric's 'The Cards and Payments Industry in Switzerland: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Swiss cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including direct debits, check payments, payment cards and credit transfers during the review period (2011-2015).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2016-2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

Summary

Timetric's 'The Cards and Payments Industry in Switzerland: Emerging Trends and Opportunities to 2020' report provides top-level market analysis, information and insights into the Swiss cards and payments industry, including:

Current and forecast values for each market in the Swiss cards and payments industry, including debit card, credit and charge cards.

Detailed insights into payment instruments including direct debit, credit transfers, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.

E-commerce market analysis.

Analysis of various market drivers and regulations governing the Swiss cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape in the Swiss cards and payments industry.

Scope

This report provides a comprehensive analysis of the Swiss cards and payments industry.

It provides current values for the Swiss cards and payments industry for 2015, and forecast figures to 2020.

It details the different demographic, economic, infrastructural and business drivers affecting the Swiss cards and payments industry.

It outlines the current regulatory framework in the industry.

It details marketing strategies used by various banks and other institutions.

Reasons To Buy

Make strategic business decisions, using top-level historic and forecast market data, related to the Swiss cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in the Swiss cards and payments industry.

Assess the competitive dynamics in the Swiss cards and payments industry.

Gain insights into marketing strategies used for various card types in Switzerland.

Gain insights into key regulations governing the Swiss cards and payments industry.

Key Highlights

The Swiss Competition Commission (Comco) lowered the interchange fees of Visa and MasterCard credit cards from August 1, 2015. Under the new regulation, the interchange fee for credit cards is capped at 0.70%; reduced from the existing 0.95%. The Comco is planning to further reduce it to 0.44% from August 1, 2017. According to Comco, the reduction in fees is expected to result in a saving of USD 52-62.3 million (CHF50-60 million) annually for merchants. However, it is anticipated to have a major impact on the profitability of the card issuers over the forecast period (2016-2020). With a reduction in revenue, issuers are likely to cut down on card offerings and benefits for consumers.

The uptake of alternative payments among Swiss consumers is gaining traction due to the availability of a number of options, such as PayPal and Sofort. Most recently, in July 2016, Apple launched its mobile payment (m-payment) service, Apple Pay, allowing consumers to make contactless m-payments and online payments. Prominent retailers accepting Apple Pay in Switzerland include Aldi, Avec, C&A, k kiosk, Mobile Zone, P&B, Spar and TopCC. In February 2016, SIX Payment Services Ltd, a Swiss card-based electronic payment transaction company, expanded the scope of its Paymit service, enabling users to make m-payments using QR codes. Similarly, PostFinance and MasterCard launched their respective digital wallets-Twint and MasterPass-in 2015. The entry of new payment solutions is likely to intensify competition in the Swiss alternative payments market.

Contactless technology is gaining prominence among Swiss consumers, as banks, card issuers and technology providers are introducing this technology in their product offerings. According to the Swiss National Bank (SNB)-the central bank of Switzerland, the number of contactless cards was 7.1 million in 2015, and this is expected double to reach 14.2 million by 2020, as banks and card issuers are keen on promoting contactless cards. All major banks in the country-including UBS, Credit Suisse and PostFinance-offer payment cards with a contactless functionality. To benefit from this trend, retailers such as IKEA, Jumbo, kkiosk, Coop, Migros and McDonalds are also accepting contactless payments.



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1 DEFINITIONS AND METHODOLOGY

1.1 Definitions

1.2 Methodology

2 KEY FACTS AND HIGHLIGHTS

3 EXECUTIVE SUMMARY

4 PAYMENT INSTRUMENTS

5 E-COMMERCE AND ALTERNATIVE PAYMENTS

5.1 E-Commerce Market and Payment Methods

5.2 Alternative Payment Solutions

5.2.1 PayPal

5.2.2 Apple Pay

5.2.3 MasterPass

5.2.4 Paymit

5.2.5 Tellwa

5.2.6 Twint

5.2.7 Sofort

6 REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY

6.1 Regulatory Framework

6.1.1 SEPA cards framework

6.1.2 Interchange fee regulation

6.2 Anti-Money Laundering (AML)

6.3 Foreign Direct Investment (FDI) Regulations

7 ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS

8 PAYMENT CARDS

9 DEBIT CARDS

9.1 Debit Cards Market Analysis

9.2 Debit Card Scheme and Issuer Shares

9.3 Debit Cards Comparison

10 PAY LATER CARDS

10.1 Pay Later Cards Market Analysis

10.2 Pay Later Card Scheme and Issuer Shares

10.3 Pay Later Cards Comparison

11 PREPAID CARDS

12 APPENDIX

12.1 Tables

12.2 Contact Timetric

12.3 About Timetric

12.4 Timetric's Services

12.5 Disclaimer

Figure 1: Switzerland-Payment Instrument Shares by Transaction Value (%), 2011 vs. 2015

Figure 2: Switzerland-Payment Instrument Shares by Transaction Volume (%), 2011 vs. 2015

Figure 3: Switzerland-E-Commerce Value, 2011-2020

Figure 4: Switzerland-E-Commerce Payment Methods, 2015

Figure 5: Switzerland-Population

Figure 6: Switzerland-Economic Indicators

Figure 7: Switzerland-ATMs and POS Terminals

Figure 8: Switzerland-Real Household Consumption

Figure 9: Switzerland-Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2011-2020

Figure 10: Switzerland-Debit Card Penetration and Turnover Per Card

Figure 11: Switzerland-Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 12: Switzerland-Pay Later Cards Penetration and Turnover Per Card

Figure 13: Switzerland-Pay Later Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2015

Figure 14: Switzerland-Number of Prepaid Cards in Circulation and Transaction Value, 2011-2020

Table 1: Key Definitions

Table 2: Annual Average Exchange Rate

Table 3: Switzerland-Key Facts, 2015

Table 4: Regional Benchmarking of Switzerland's Payment Cards, 2015

Table 5: Switzerland-Mode of Entry of Foreign Banks

Table 6: Switzerland-Debit Cards Comparison and Key Features, 2016

Table 7: Switzerland-Gold Credit Cards Comparison and Key Features, 2016

Table 8: Switzerland-Premium Credit Cards Comparison and Key Features, 2016

Table 9: Switzerland-Charge Cards Comparison and Key Features, 2016

Table 10: Switzerland-Payment Instrument Transaction Values (CHF Million), 2011-2015

Table 11: Switzerland-Payment Instrument Transaction Values (USD Million), 2011-2015

Table 12: Switzerland-Payment Instrument Transaction Volumes (Million), 2011-2015

Table 13: Switzerland-Number of Payment Cards in Circulation by Type (Million), 2011-2020

Table 14: Switzerland-Volume of Payment Card Transactions by Type (Million), 2011-2020

Table 15: Switzerland-Value of Payment Card Transactions by Type (CHF Billion), 2011-2020

Table 16: Switzerland-Value of Payment Card Transactions by Type (USD Billion), 2011-2020

Table 17: Switzerland-Number of Debit Cards in Circulation (Million), 2011-2020

Table 18: Switzerland-Debit Card Transaction Volumes and Frequency by Channel, 2011-2020

Table 19: Switzerland-Debit Card Total and Average Transaction Values by Channel, 2011-2020

Table 20: Switzerland-Debit Card Total and Average Transaction Values by Channel, 2011-2020

Table 21: Switzerland-Number of Debit Cards in Circulation by Scheme (Thousand), 2011-2015

Table 22: Switzerland-Debit Card Transaction Values by Scheme (CHF Billion), 2011-2015

Table 23: Switzerland-Debit Card Transaction Values by Scheme (USD Billion), 2011-2015

Table 24: Switzerland-Debit Card Transaction Values by Issuer (CHF Billion), 2011-2015

Table 25: Switzerland-Debit Card Transaction Values by Issuer (USD Billion), 2011-2015

Table 26: Switzerland-Number of Pay Later Cards in Circulation (Million), 2011-2020

Table 27: Switzerland-Pay Later Card Transaction Volumes and Frequency by Channel, 2011-2020

Table 28: Switzerland-Pay Later Card Total and Average Transaction Values by Channel, 2011-2020

Table 29: Switzerland-Pay Later Card Total and Average Transaction Values by Channel, 2011-2020

Table 30: Switzerland-Number of Pay Later Cards in Circulation by Scheme (Thousand), 2011-2015

Table 31: Switzerland-Pay Later Card Transaction Values by Scheme (CHF Billion), 2011-2015

Table 32: Switzerland-Pay Later Card Transaction Values by Scheme (USD Billion), 2011-2015

Table 33: Switzerland-Pay Later Card Transaction Values by Issuer (CHF Billion), 2011-2015

Table 34: Switzerland-Pay Later Card Transaction Values by Issuer (USD Billion), 2011-2015

Table 35: Switzerland-Number of Credit Cards in Circulation (Million), 2011-2020

Table 36: Switzerland-Credit Card Transaction Volumes and Frequency by Channel, 2011-2020

Table 37: Switzerland-Credit Card Total and Average Transaction Values by Channel, 2011-2020

Table 38: Switzerland-Credit Card Total and Average Transaction Values by Channel, 2011-2020

Table 39: Switzerland-Number of Credit Cards in Circulation by Scheme (Thousand), 2011-2015

Table 40: Switzerland-Credit Card Transaction Values by Scheme (CHF Billion), 2011-2015

Table 41: Switzerland-Credit Card Transaction Values by Scheme (USD Billion), 2011-2015

Table 42: Switzerland-Number of Charge Cards in Circulation (Thousand), 2011-2020

Table 43: Switzerland-Charge Card Transaction Volumes and Frequency by Channel, 2011-2020

Table 44: Switzerland-Charge Card Total and Average Transaction Values by Channel, 2011-2020

Table 45: Switzerland-Charge Card Total and Average Transaction Values by Channel, 2011-2020

Table 46: Switzerland-Number of Charge Cards in Circulation by Scheme (Thousand), 2011-2015

Table 47: Switzerland-Charge Card Transaction Values by Scheme (CHF Million), 2011-2015

Table 48: Switzerland-Charge Card Transaction Values by Scheme (USD Million), 2011-2015

Table 49: Switzerland-Personal and Commercial Pay Later Card Transaction Volumes (Million), 2011-2020

Table 50: Switzerland-Personal and Commercial Pay Later Card Transaction Values (CHF Billion), 2011-2020

Table 51: Switzerland-Personal and Commercial Pay Later Card Transaction Values (USD Billion), 2011-2020

Table 52: Switzerland-Number of Commercial Pay Later Cards in Circulation (Thousand), 2011-2020

Table 53: Switzerland-Commercial Pay Later Card Transaction Volumes (Million), 2011-2020

Table 54: Switzerland-Commercial Pay Later Card Transaction Values (CHF Billion), 2011-2020

Table 55: Switzerland-Commercial Pay Later Card Transaction Values (USD Billion), 2011-2020

Table 56: Switzerland-Number of Prepaid Cards in Circulation (Million), 2011-2020

Table 57: Switzerland-Prepaid Card Transaction Values (CHF Million), 2011-2020

Table 58: Switzerland-Prepaid Card Transaction Values (USD Million), 2011-2020

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PostFinance

UBS

Credit Suisse

Raiffeisen Bank

Migros Bank

Viseca

M-Card

American Express

Visa

MasterCard

Diners Club

The cards and payments industry in Switzerland

Financial cards

Debit cards

Credit cards

Charge cards

E-commerce

Alternative payments

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