Wealth in Canada: Sizing the Market Opportunity 2017
With the commodities market bust behind it the Canadian wealth market has grown faster than normal, with capital appreciation in mutual funds and equities driving the bounce. However, rapid growth will elude Canada as a tepid recovery in oil and gas along with substantial household debt loads will see slower growth over the rest of the forecast period.
Wealth in Canada: Sizing the Market Opportunity 2017 analyzes the Canadian wealth and retail savings and investments markets, with a focus on the HNW segment. The report is based on our proprietary datasets.
Specifically the report
Sizes the affluent market (both by number of individuals and the value of their liquid assets) using our proprietary datasets.
Analyzes which asset classes are favored by Canadian investors and how their preferences impact the growth of the total savings and investments market.
Examines HNW clients' attitudes towards non-traditional investments, such as property and commodities.
Identifies key drivers and booking centers for offshore investments.
Examines the tax landscape in Canada and future implications for investors.
The affluent population in Canada will consistently expand over the forecast period, with growth strongest among the $10m+ category.
Over half of onshore liquid retail savings and investments is in the hands of mass affluents, and is thus exposed to credit risk, as these investors have often taken on considerable mortgage debt in Canada's heated major cities.
After dragging down growth in retail wealth in 2015, equity assets boosted growth in 2016 along with mutual funds, although this will not persist.
While Canadians do not offshore substantial portions of their wealth, investing in China is attractive-unsurprising given Canada's strong links to the country.
Reasons to Buy
Benchmark your share of the Canadian wealth market against the current market size.
Forecast your future growth prospects using our projections for the market to 2020.
Identify your most promising client segment by analyzing penetration of affluent individuals in Canada.
Evaluate your HNW proposition by understanding how the Canadian tax system impacts HNW clients.
Review your offshore strategy by identifying HNW motivations for offshore investments and their preferred booking centers.
Table of Contents
1.1. The Canadian wealth market remains highly appealing
1.2. Key findings
1.3. Critical success factors
2 SIZING AND FORECASTING THE CANADIAN WEALTH MARKET
2.1. Affluent individuals in Canada account for roughly 30% of the adult population
2.1.1. Increasingly favorable domestic conditions will drive further expansion in onshore wealth
2.1.2. Growth in the number of HNW individuals will be strongest among those with more than $10m in assets
2.2. The bulk of Canada's onshore assets are concentrated in the hands of the mass affluent
2.2.1. Affluent assets are forecast to grow at a faster clip than the broader market
2.2.2. HNW portfolios above $10m in AUM will experience the highest growth
3 DRIVERS OF GROWTH IN THE CANADIAN WEALTH MARKET
3.1. Growth picked up in 2016 and will average 5.3% going forward
3.1.1. Lower TFSA limits will only modestly affect the growth of the overall retail investments market
3.1.2. Deposits and mutual funds form the bulk of the retail wealth market
3.1.3. Equities will provide some much-needed firepower behind the retail investment market value growth over the next year
3.2. Deposit growth will remain moderate as interest rates languish near zero
3.2.1. As cautious investors, Canadians have been drawn to solid bank accounts and other cash products
3.2.2. Interest rates will ensure deposit growth remains modest
3.3. The retail bond market will reach new heights, driven by stronger appetite and ample supply
3.4. The drag from the primary resource sector will diminish, allowing equity and mutual funds to take flight
3.4.1. The S&P TSX Composite has recovered from the depths it plumbed at the start of 2016
3.4.2. Alternative investment platforms are increasingly tempting Canadians eager to invest in low-cost alternatives
3.4.3. Both equities and mutual funds increase much more in value when the market is growing
3.4.4. Investors in Canada have used mutual funds to vary an already diversified portfolio
3.4.5. 2016 inflows were reduced or negative for most mutual funds, barring bond funds
4 HNW INVESTMENT PREFERENCES
4.1. HNW individuals have increased the role of non-traditional investments in their portfolio
4.1.1. Hedge funds remain the most popular HNW alternative asset
4.1.2. With more protections, REITs will grow as an avenue for property exposure
4.1.3. Private equity investment will grow as new fintechs ease many of the barriers to investment
4.2. Canadian HNW investors have offshored a substantial proportion of their portfolio
4.2.1. Offshore wealth management centers are managing a growing amount of Canadian wealth
4.2.2. The huge equity and bond market to the south attracts the bulk of offshore wealth
4.2.3. Geographic diversification is the main driver for offshoring wealth
4.2.4. Recent CRA tax enforcement has focused on offshore tax avoidance
4.2.5. Canadian tax regulations have grown more complex in recent years
4.2.6. Proximity, size, and longstanding economic links make the US the main offshore center
4.2.7. Canada has pursued a large number of tax agreements with a wide range of partners
4.2.8. FATCA had major implications for the Canadian market and stirred considerable controversy
4.2.9. Canada signed up for the OECD's CRS in 2015 to help combat tax evasion
5.1. Abbreviations and acronyms
5.2. Supplementary data
5.3.4. Double taxation convention (DTC)
5.3.5. Exchange of information
5.3.8. Liquid assets
5.3.9. Mass affluent
5.4.1. 2016 Global Wealth Managers Survey
5.4.2. 2015 Global Wealth Managers Survey
5.4.3. Global Wealth Model methodology
5.4.4. Global Retail Investments Analytics methodology
5.6. Further reading
List of Figures
Figure 1: Affluent population growth rebounded in 2016 as oil and gas ceased to be a drag on growth
Figure 2: Affluent asset growth will remain solidly positive, if moderate over the forecast period
Figure 3: Canadian retail investments are estimated to have seen stronger growth in 2016 than in 2015
Figure 4: Retail investment value is highly dependent upon mutual funds to provide growth
Figure 5: The improving health of the commodities market will boost retail equity holdings
Figure 6: Wage growth will see Canadians add steadily to their savings accounts and GICs
Figure 7: Bonds will grow at a more sedate pace, driven by consistent wage and GDP growth
Figure 8: 2016 saw a record year-end close for the TSX
Figure 9: Retail investors' persistent inflows to funds make them less volatile than equities
Figure 10: Investors are turning to balanced and bond funds for stable returns
Figure 11: Mutual fund inflows have tapered off for all but bond funds
Figure 12: Canadian HNW individuals invest primarily in traditional assets, but can be tempted by alternatives
Figure 13: Foreign stocks are driving Canadian HNWs offshore in greater numbers
Figure 14: Geographic diversification is the main reason for offshoring wealth from Canada
Figure 15: The US accounts for over two fifths of Canadian wealth booked offshore
Figure 16: Canada has an extensive array of tax treaties to prevent double taxation
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