Insurance Competitor Profile: LV=

Insurance Competitor Profile: LV=

  • Products Id :- 249014
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  • Pages: 31
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Executive Summary


LV= is one of the UK's largest insurers for personal lines general insurance, and is a growing player in the commercial space.


Gain insight into how LV= is growing in this competitive environment.

Benchmark LV='s performance against its competitors.

Reasons To Buy

What is LV='s business strategy?

What are LV='s strengths and weaknesses?

What opportunities and challenges does the company face?

Key Highlights

LV='s strategy is based around serving multiple market segments, and is distributed through a variety of different channels.

LV= earns most of its revenue from personal motor insurance, but is beginning to diversify its revenues.

LV= will need to adjust to lower growth and reduce its dependence on personal motor insurance to ensure that profitability can be maintained in the future.

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