Sainsbury's is a retailing giant and the UK's second-largest supermarket brand. As with rival Tesco, Sainsbury's Bank spread its wings into the financial services industry in the 1990s and is now a well-established name in personal lines, able to play off its brand recognition, cross-selling capability, and strong understanding of its customers. A reduction in marketing activity around its personal lines insurance portfolio in a highly competitive market has seen Sainsbury's remain below Tesco (and other retail brands in some cases) in terms of brand selection. The question is whether, facing a range of challenges in its core retail business, it will demonstrate appetite to fully leverage its strength in the insurance space.
Sainsbury's Bank was the 20th most selected insurance brand for home insurance, according to our 2015 General Insurance Consumer Survey, while it was only 29th most popular for car insurance.
Sainsbury's Bank's insurance advertising has declined quite dramatically in the last couple of years.
Verdict Financial's "Insurance Competitor Profile: Sainsbury's" explores Sainsbury's brand power within the context of Sainsbury's Bank and looks at the strengths, weaknesses, opportunities, and threats found within Sainsbury's insurance business.
Reasons To Buy
Gather insight into where Sainsbury's Bank is performing strongest by insurance product and purchasing method.
Identify the comparative strengths and weaknesses of Sainsbury's insurance business and the opportunities or threats emerging as a result.
Sainsbury's: A Snapshot
Marketing & Strategy
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Sainsbury's, Argos, Home Retail Group, Tesco, Asda, Barclaycard, BP, Debenhams, British Gas, Hertz, Homebase, Nectar, Bank of Scotland, Your Money, Tesco Bank, UK Insurance Ltd, Direct Line Group, Allianz, Cigna, Pet plan
Sainsbury's, Affinity, Retail, Car, Travel, Pet, Home, Nectar, Retailers, Sainsbury's Bank, Channel, Brand, Method
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