Social Media in UK Insurance

Social Media in UK Insurance

  • Products Id :- 273001
  • |
  • Pages: 26
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary


Businesses are using social media for a range of activities impacting on the customer experience, from marketing to customer service to brand building. The insurance industry remains behind the curve on this but can no longer afford to ignore an increasingly important channel, where conversations and peer recommendations around brands take place with or without a provider's participation.


Understand the key opportunities, challenges, and critical success factors in developing a social media presence.

Take on board the lessons learnt and success found in a series of primarily insurance-based social media case studies.

Reasons To Buy

What can social media channels do for my business and what approaches have others found that work best?

What critical success factors must be front of mind in approaching social media to avoid major pitfalls?

Key Highlights

Aviva has been careful to ensure that its support service is not a faceless entity but a human one. Pictures of the four team members line its Twitter page. As each sign off any messages personally, customers can see who they have been in contact with.

New social media platforms are being created regularly, fragmenting the social media landscape. Providers have finite marketing budgets, and need to carefully target platforms to deploy resources effectively.

It is difficult to sustain consumer interest in insurance, and providers must be smart and proactive in establishing common interests with customers, tailoring the brand to resonate with them.

Read More

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications


Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to sales [@]

select a license
Single User License
USD 3450 INR 254541
Site License
USD 6900 INR 509082
Corporate User License
USD 10350 INR 763623



An excellent provider. Thorough, precise and outstanding insight. They drill down to what we need and their reports are effective at integrating text with supporting graphics and charts. Their reports are a great resource to go back too. ...

Coherent, high-quality, thoroughly-researched reports. We received a very quick response to all our queries which eventually expedited the entire process....

Well structured, the insights they shared with us were very helpful and reliable. Their timely assistance make their services invaluable to us. I would highly recommend them and would definitely use them again in the future if needed...

The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements....

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ...

Ken Research Private Limited, Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India


Company Brochure

Engage with Us

sales [@]