The publication titled “" provides a snapshot of the Beer consumption in East Europe. The quantitative data in the report provides historic and forecast consumption data of the market by country, giving a simple overview of the Beer market trends in the region in an easy to use format.
The beer market is expected to register a marvelous growth over the forecast period (2016- 2021). Various Key market drivers are adding fuel to the beer demand such as Rising consumer base, high disposable income and health benefits. Market trends such as technological advancements are also in the favor. Although the growth is not that smooth, there are some market challenges also to fight with.
Overview of beer market in East Europe
Beer market is expected to grow in the years to come. Market is expected to expand at a CAGR of 2.90% from 2015 to 2021. There are various factors which are responsible for the growth of beer market. Rising consumer base and disposable income adds fuel to the demand of beer. Additionally, consumers demand more beer as it has some positive effects on health. Beer helps in curing insomnia. It keeps cholesterol level low and keeps kidney healthy by reducing chance of kidney stone by 40%. Germany is the leading country in beer market in East Europe and France is the fastest growing country. Germany is expected to grow at a CAGR of 1.70% and reach US$ 40.65by 2021 and France is projected to grow at a CAGR of 4.20% and reach at US$ 15.59 by 2021.
The substitutes for beer available in the market such as carbohydrate drinks, whiskey, vodka, Wines and seasonality factors are predicted to hamper growth of beer market. There are various Key vendors in the market such as Heineken, Carlsberg and Anheuser- Busch Inbev. Every player is trying to maximize his share in the market through innovation or product differentiation. Four major ingredients used in the production of beer are: Malt; mostly used cereal is barley but other cereals such as wheat, maize, rice can also be used. Hops; It is used as a preservative in the beer and also adds bitterness. Water; both soft and hard water is required. Beer Yeast; It is used for fermentation.
Key Driving Factors Beer market in East Europe
· Rising consumer base
· Increasing disposable income
· Health benefits
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