Philippines Online Advertising Market Outlook to 2018 – Driven by Rising Internet and Social Media Penetration Rate REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Buy Now The report titled “Philippines Online Advertising Market Outlook to 2018 – Driven by Rising Internet and Social Media Penetration Rate” presents a comprehensive analysis of the industry covering aspects including market size by ad spending on digital or online advertising and market segmentation by types of online advertising, types of revenue generation models, type of organizational structure and by different sectors contributing to the overall revenue of online advertising in Philippines. The report also entails a detailed description on the recent trends and developments in the market and competitive positioning of major players in the industry along with future projections of the Online Advertising Industry in Philippines. Philippines Online Advertising Market Report Online Advertising in Philippines can be broadly classified into display advertising, mobile advertising, search advertising and online video advertising. Display Advertising has the largest share in the online advertising space in the country. Display advertising contributes nearly ~% to the total revenue of online advertising in Philippines. One of the major reasons responsible for such a large share is the increasing internet and social media usage rates in the country. The average time spent by an individual on social media sites is way more than any other sites on internet in Philippines. Online Advertising Market in Philippines is still in the developing stage as compared to the other markets at the global level. The expenditure or spending on the online advertising industry in Philippines was nearly USD ~ million in 2008. Online Advertising industry has been developing and gaining popularity in the country on account of rising internet connectivity and coverage as well as increasing mobile penetration rate in the country. The internet penetration rate which was nearly 15% in 2008 has risen and reached to nearly 45% in 2013. Philippines Online Advertising Market has shown a tremendous growth during the last few years. The market has grown at a CAGR of 43.4% during 2009-2013. This has been mainly on account of the increasing popularity of social media in Philippines. The revenues have gone up from USD ~ million in 2009 to nearly about USD ~ million in 2013. The contribution of online advertising to the overall ad spending in Philippines has been nearly ~% during the period 2010 to 2012. The Online Advertising Market in Philippines consists of a mix of innovative and creative digital ad agencies. Some of the well established agencies in digital advertising industry globally such as MRM Worldwide, McCann Worldgroup, Tribal DDB, Group M, Starcom Mediavest Group and others are the leading players in the Philippines online advertising Industry. The revenues generated by the Philippines online advertising industry are projected to reach USD ~ million by 2018 from USD ~ million in 2013, growing at a CAGR of nearly 15.0% during the period. One of the major reasons for this increase would be the increasing levels of brand engagement in Filipinos. The agencies would concentrate more on the content creation and the promotion part of any of the ad campaigns developed by them so as to increase the engagement level from the targeted audience. The number of people having net connectivity and staying online would increase exponentially as the reach of internet will increase in the coming years. Browse Report with TOC- http://www.kenresearch.com/it-enabled-services/e-commerce-industry/philippines-online-advertising-market-research-report/535-105.html Key Topics Covered in the report: Market Size of Philippines Online Advertising Industry by Spending, 2009-2013 Value Chain of Philippines Online Advertising Industry Market Segmentation of Philippines Online Advertising Industry by Types of Online Advertising, 2013 Market Segmentation of Philippines Online Advertising Industry by Types of Online Revenue Generation Models, 2013 Market Segmentation of Philippines Online Advertising Industry by Types of Organizational Structures, 2013 Market Segmentation of Philippines Online Advertising Industry by Different Sectors, 2013 Philippines Online Advertising Industry Growth Drivers and Challenges Trends and Developments in Philippines Online Advertising Industry Regulating Boards and Associations in Philippines Online Advertising Industry Regulations in the Philippines Online Advertising Industry Comparative Analysis of Major Digital Advertising Agencies in Philippines Future Outlook and Projections in Philippines Online Advertising Industry Global Online Advertising Industry: An Overview Philippines Online Advertising Market Size Philippines Online Advertising Industry: An Overview Philippines Online Advertising Industry Growth Drivers Table of Contents 1.Global Online Advertising Industry: An Overview 2.Philippines Online Advertising Industry: An Overview 3.Value Chain of Online Advertising Industry Philippines Online Advertising Value Chain 4.Philippines Online Advertising Market Size by Spending, 2009-2013 5.Philippines Online Advertising Market segmentation 5.1.By Types of Online Advertising (Display, Mobile, Search and Online Video Ads), 2013 5.2.By Types of Revenue Generation Models (CPC, CPM and Other Models), 2013 5.3.By Organized and Unorganized Market, 2013 5.4.By Sectors (Retail and Consumer Goods, Telecommunications, Financial Services and Others), 2013 6.Philippines Online Advertising Industry Growth Drivers 7.Philippines Online Advertising Industry Challenges 8.Trends and Developments in Philippines Online Advertising Industry Internet Access On the Rise Social Media Usage Rates Mobile Penetration Exceeding 100%, Tablets and Smart phones also Catching Up Brand Friendliness in Philippines Digital Boom in Philippines TVWS (TV White Space) Technology in Philippines Increasing Popularity of Location Based Mobile Ads Mergers and Acquisitions in Telecom Sector in Philippines 9.Regulating Boards and Associations 9.1.Advertising Board of Philippines (ADBOARD) 9.2.Advertising Standards Council 9.3.Philippines Association of National Advertisers 9.4.Internet and Mobile Marketing Association of Philippines 10.Regulations for the Philippines Online Advertising Industry 11.Comparative Analysis of Major Digital Advertising Agencies (MRM Manila, Starcom Mediavest Group, DDB Group and Group M) in the Philippines Competitive Landscape of Online Platforms in Philippines List of Online Advertising Agencies in Philippines48 12.Philippines Online Advertising Future outlook and Projections, 2014-2018 Future Outlook by Types of Online Advertisements, 2014-2018 12.1.Cause and Effect Relationship Between Industry factors and Online Advertising Market in Philippines 13.Macro-Economic and Industry Factors: Historical and Projections 3.1.Number of Internet Users in Philippines, 2008-2018 13.2.Personal Disposable Income per household, 2008-2018 13.3.Gross Domestic Product, 2008-2018 13.4.Population and Demography in Philippines, 2008-2018 14.Appendix 14.1.Market Definition 14.2.Abbreviations 14.3.Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Final Conclusion 14.4.Disclaimer For more Information on the Research Report, Refer to Below Link: – Philippines Online Advertising Market Related Reports by Ken Research Russia Online Advertising Market Outlook to 2023 by Medium (Desktop and Mobile), by Type of Online Advertisement Buying and Selling (Non-Programmatic and Programmatic), by Type of Online Advertisement (Performance and Branding), by Sector (Retail and E-commerce, FMCG, Electronics, Automotive, Finance, Pharmaceuticals, Travel, Real Estate and others) Malaysia Online Advertising Market Outlook to 2023 – By Medium (Desktop, Mobile), By Type (Search Ads, Social Media Ads, Video Ads, Banner Ads, Online Classifieds and others), By Sectors (FMCG, Entertainment & Media, BFSI, Automotive, Retail, Healthcare and others) and By Models (Cost Per Click, Cost Per Mile and Cost Per Action). Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications support@kenresearch.com +91-9015378249 Tags: Global Online Advertising Industry, Philippines Advertising Market Future, Philippines Display Advertising Spend, Philippines Online Ad Agencies Market Share, Philippines Online Advertisement Drivers, Philippines Online Advertising Market, Philippines Search Advertising Industry, Philippines Video Ad Market Size, Trends and Development Philippines Internet Ad