India Alternative Medicine and Herbal Products Market Outlook to 2018 - Surging Demand of Herbal Skincare Products to Impel Growth - Ken Research

India Alternative Medicine and Herbal Products Market Outlook to 2018 – Surging Demand of Herbal Skincare Products to Impel Growth

India Alternative Medicine and Herbal Products Market Outlook to 2018 – Surging Demand of Herbal Skincare Products to Impel Growth presents a comprehensive analysis of the industry covering aspects including market size by revenue, segmentation on the basis of herbal medicines and herbal products, by types of herbal products such as ‘herbal hair care’ including herbal shampoo, hair oil and other herbal hair care products including herbal hair color, conditioners, by ‘herbal skin care’ comprising herbal face wash, herbal skin creams and others including face pack, face cleansers, by ‘herbal oral care products’, Chyawanprash, balms, and other medications (cold and cough, pain killers etc). The report also entails a detailed description on the recent trends and developments in the market, growth drivers, SWOT analysis across different segments and companies and competitive scenario of major players in the industry along with providing future projections and outlook for each market segment.

India alternative medicine marketThe alternative medicine and herbal products market has emerged as one of the fastest growing markets in India due to  increasing health consciousness and rising awareness among the people regarding the benefits of using herbal products which has driven the demand of herbal products and medicines in the market in the last few years. The market has registered a CAGR of 19.5% during FY’2008-FY’2013 by rising from INR ~ million in FY’2008 to INR ~ million in FY’2013.

Herbal hair care segment commanded the largest share of ~% share of the total herbal products sales in the country in FY’2013 which has risen from ~% in FY’2008 followed by herbal skin care segment which grew from INR ~ million in FY’2008 to INR ~ million in FY’2013. Increasing spending power of the consumers, rapid urbanization, changing lifestyles, preference towards premium products available in the market has made skin care market grow rapidly. Growth is being further fuelled by surging demand for natural and herbal products which have now been widely accepted by the masses, especially the female segment of the population.

Herbal oral care and other herbal products including chyawanprash, herbal digestives and balms have also witnessed a steady growth over the years. The India herbal oral care market has grown tremendously at a CAGR of 21% over the period FY’2008-FY’2013. Chyawanprash has a wide target audience. It is consumed by people of all ages, on one hand it is given to children and old people to increase their immunity against vulnerable diseases and on the other hand young and middle aged people consume Chyawanprash as a medium to fulfill their incomplete nutrition in the food they consume and also to stay healthy and less susceptible against diseases. The total Chyawanprash market in India was valued at INR ~ million in FY’2013, thus rising from INR ~ million in FY’2010.

Dabur India Limited, Himalaya Herbal Limited, Marico Limited, Emami Limited and others are some of the major players in the India alternative medicine and herbal products market. The spread of organized retail to Tier 2 cities, and the availability of a wide range of products at different price points by key players such as Dabur, Himalaya, and Emami are contributing immensely to the growth of the domestic herbal skin care market. The herbal skin care market in India is dominated by major players including Dabur, Himalaya Herbals, Emami and Vicco which together account for ~% of the market revenue, as recorded in FY’2013.

Rising standards of living, higher disposable incomes, and shifting trend of consumers towards herbal personal care products will push the India alternative medicine and herbal products market in the future. The market for ayurvedic cosmetics products in India is anticipated to grow at a swift pace in the coming years. The market is just instigating to get colonized with ayurvedic brands and has registered momentous growth in few years. Thus, with more products being launched in the market, greater awareness among the consumers, strong marketing and promotional strategies, the future of ayurvedic products in India seems optimistic. The market is projected to reach INR ~ million by FY’2018 growing at a CAGR of 18.9 % over the period FY’2013-FY’2018.

Key Topics Covered in the report

  • Market Size of India Alternative Medicine and Herbal Products Market by Value, FY’2008-FY’2013
  • Value Chain of India Alternative Medicine and Herbal Products Market
  • Market Segmentation of India Alternative Medicine and Herbal Products Market herbal medicines and herbal products, FY’2008-FY’2013
  • Market Size of India Herbal Medicine Market by Historical Values and Future Projections, FY’2008-FY’2018
  • Market Segmentation of India Alternative Medicine and Herbal Products Market herbal hair care, herbal skin care, herbal oral care and other herbal products, FY’2008-FY’2013
  • Sub segmentation of herbal hair care by shampoo, oil and others- SWOT Analysis, market share and competitive landscape of players in each herbal shampoo and herbal oil
  • Sub segmentation of herbal skin care by face wash, creams and others- SWOT Analysis, market share and competitive landscape of players in herbal skin care market
  • Trends and Developments in India Alternative Medicine and Herbal Products Market
  • Government’s Role in the Sector
  • Company Profiles of Major Players in India Alternative Medicine and Herbal Products Market
  • Future Outlook and Projections in India Alternative Medicine and Herbal Products Market, FY’2014-FY’2018 by segments.

Table of Contents:

1. India Alternative Medicine and Herbal Products Market Introduction

Key Growth Drivers of India Alternative Medicine and Herbal Products Market

2.India Alternative Medicine and Herbal Products Market Value Chain

3.India Alternative Medicine and Herbal Products Market Size by Revenue, FY’2008-FY’2013

4.India Alternative Medicine and Herbal Products Market Segmentation

4.1.By Herbal Products and Medicines, FY’2008-FY’2013

5.India Herbal Medicine Market: An Overview

5.1.India Herbal Medicine Market Size and Future Projections, FY’2008-FY’2018

5.2.Major Companies in India Herbal Medicine Market by Product Offerings and Pricing

6.India Herbal Hair Care Market

6.1.Introduction and Size, FY’2008-FY’2013

6.2.India Herbal Hair Care Products Market Segmentation by Shampoo, Oil and Others, FY’2008-FY’2013

6.2.1.India Herbal Shampoo Market

6.2.1.1.Introduction and Size, FY’2008-FY’2013

6.2.1.2.India Herbal Hair Shampoo Market Segmentation by Renowned and Less Renowned Brands, FY’2009-FY’2013

6.2.1.3.SWOT Analysis of Herbal Shampoo Market in India

6.2.1.4.Market Share of Major Players in Herbal Shampoo Market, FY’2013

6.2.1.5.Competitive Landscape of Major Players in Herbal Shampoo Market

6.2.2.India Herbal Hair Oil Market

6.2.2.1.Introduction and Size, FY’2008-FY’2013

6.2.2.2.India Herbal Hair Oil Market Segmentation

6.2.2.2.1.By Types of Oils, FY’2008-FY’2013

Coconut Hair Oil Market Size in India, FY’2008-FY’2013

Light Hair Oil Market Size in India, FY’2008-FY’2013

Amla Based Hair Oil Market Size in India, FY’2008-FY’2013

Cooling and Other Hair Oil Market Size in India, FY’2008-FY’2013

6.2.2.3.Market Share of Major Players in Herbal Hair Oil Market, FY’2013

6.2.2.4.Competitive Landscape of Major Players in Herbal Hair Oil Market

7.India Herbal Skin Care Market

7.1.Introduction and Market Size, FY’2008-FY’2013

7.2.Herbal Skin Care Market Segmentation by Face Wash, Skin/Body Creams and Other Skin Care Products, FY’2008-FY’2013

7.3.SWOT Analysis of Herbal Skin Care Market in India

7.4.Market Share of Major Players in Herbal Skin Care Market in India, FY’2013

7.5.Competitive Landscape of Major Players in India Herbal Skin Care Market

8.India Herbal Oral Care Products Market

8.1.Introduction and Market Size, FY’2008-FY’2013

8.2.SWOT Analysis of Herbal Oral Care Market in India

8.3.Market Share of Major Players in India Herbal Oral Care Market, FY’2013

8.4.Competitive Landscape of Major Players in India Herbal Oral Care Market

9.Chyawanprash Market in India

9.1.Introduction and Market Size, FY’2008-FY’2013

9.2.Market Share of Major Players in India Chyawanprash Market, FY’2013

10.India Herbal Digestive Market

10.1.Introduction and Market Size, FY’2008-FY’2013

10.2.Market Share of major players in India Herbal Digestive Market, FY’2013

11.India Herbal Balm Market

11.1.Introduction and Market Size, FY’2010-FY’2013

11.2.Market Share of Major Players in India Herbal Balm Market, FY’2013

11.2.1.Competitive Landscape of Major Players in Chyawanprash, Digestive Remedies and Balm Market in India

12.Export Market of Alternative Medicine and Herbal Products In India

Export Value, FY’2011-FY’2013

Major Destinations by Value, FY’2011-FY’2013

Measures taken by the Government of India to increase exports of herbs and AYUSH medicines

12.1.Export and Import Market of Hair Shampoo In India, FY’2008-FY’2013

By Value, FY’2008- FY’2013

By Volume, FY’2008- FY’2013

12.2.Export and Import Market of Hair Oil In India, FY’2011-FY’2013

By Value, FY’2011-FY’2013

By Volume, FY’2011-FY’2013

12.3.Export and Import Market of Toothpaste from India, FY’2008-FY’2013

By Value, FY’2008- FY’2013

By Volume, FY’2008- FY’2013

12.4.Export and Import Market of Toothpowder in India, FY’2008-FY’2013

By Value, FY’2008- FY’2013

By Volume, FY’2012- FY’2013

12.5.Export and Import Market of Skin Cream from India, FY’2008-FY’2013

By Value, FY’2008- FY’2013

By Volume, FY’2008- FY’2013

12.6.Export and Import Market of Moisturizing Lotions in India, FY’2008-FY’2013

By Value, FY’2008- FY’2013

By Volume, FY’2008 – FY’2013

13.Government Regulations and Policies for India Alternative Medicine and Herbal Products Market

National Policy on Indian Systems of medicine and homeopathy -2002

I.E.C and International Collaboration

Quality Control of Ayurveda, Siddha and Unani Drugs

Centrally sponsored scheme for quality control of Ayurveda, Siddha, Unani & Homoeopathy drugs

14.Government Institutions and R&D Centers for Alternative Medicine and Herbal Products in India

15.SWOT Analysis of India Alternative Medicine and Herbal Products Market

Strengths

Weakness

Opportunities

Threats

16. Porter’s Five Force Analysis in India Alternative Medicine and Herbal Products Market

Barriers to Entry

Bargaining Power of customers

Bargaining Power of Suppliers

Threats of substitutes

Competitive Rivalry within the Industry

17. Trends and Developments in India Alternative Medicine and Herbal Products Market

Setting up of Online Shopping Portals for Alternative Medicine and Herbal products

Emerging Wellness Centers in India

Increasing Spending on Health

Rapid Growth of Men’s Grooming Products Market in India

18.Company Profile of Major Players In India Herbal Products Market

18.1.Dabur India Limited

18.1.1.Business Overview

Business Divisions of Dabur and Market Positioning in Each Category

Value Chain Analysis of Dabur India Limited

18.1.2.Business Strategy

Focus on Expanding the Product Portfolio

Focus on Endorsements and Promotions

Competitive Prices

Rural Growth Opportunity

18.1.3.SWOT Analysis of Dabur India Limited

18.1.4.Key Performance indicators

18.2.Emami Limited

18.2.1.Business Overview

18.2.2.Business Strategies

Foraying in the Men’s Grooming Segment

Expanding Presence in the Underpenetrated Markets

Strategic Plans of the company for the Coming Years

18.2.3.SWOT Analysis of Emami Ltd.

18.2.4.Key Performance Indicators

Brand Wise Revenue, FY’2010-FY’2013

18.3.Marico Limited

18.3.1.Business Overview

18.3.2.SWOT Analysis of Marico Ltd.

18.3.3.Key Performance Indicators, FY’2009-FY’2013

18.4.Himalaya Herbals Limited

18.4.1.Business Overview

18.4.2.SWOT Analysis of Himalaya Herbal Limited

18.4.3.Business Strategy of Himalaya Herbal Limited

18.4.4.Key Performance Indicators

Himalaya Herbal Ltd. Revenue Predictions by Business Divisions, 2020

19.Future Outlook and Projections for India Alternative Medicine and Herbal Products Market in India, FY’2014-FY’2018

19.1.By Type of Herbal Products, FY’2014-FY’2018

19.1.1.By Herbal Hair Care Market, FY’2014-FY’2018

19.1.2.By Herbal Skin Care Market, FY’2014-FY’2018

19.1.3.By Herbal Oral Care Market, FY’2014-FY’2018

19.2.Cause and Effect Analysis between Macro-Economic and Industry Factors and Expected India Alternative Medicine and Herbal Products market Prospects

20.Macroeconomic Factors Affecting India Alternative Medicine and Herbal Products Market, 2008-2018

20.1.Government Spending on AYUSH System in India, FY’2008-FY’2018

20.2.Medical Tourism Industry in India, 2008-2018

20.3.AYUSH Practitioners in India, 2008-2018

20.4.Licensed Pharmacies under AYUSH in India, FY’2008-FY’2018

20.5.Health Expenditure in India, FY’2008-FY’2018

21.Appendix

21.1.Market Definition

21.2.Abbreviations

21.3.Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

21.4.Disclaimer

 

Source: https://www.kenresearch.com/healthcare/skin-and-personal-care-industry/india-alternative-medicine-herbal-market-research-report/592-91.html

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