India Kitchenware Products Market Outlook to 2020 – Growing Exposure of Online Distribution Channels and Demand from Nuclear Families to Foster Growth

  • Kitchenware Products Market is estimated to reach over INR 55 billion revenues by FY’2020.
  • Future Growth of Kitchenware Products Market is expected to be driven by emergence of web aggregators and rise in preferences towards branded kitchenware products
  • In the Kitchenware Products Market, the market has been dominated by TTK Prestige in Cookware segment, while Borosil Glass has continued to maintain the leadership in glassware segment.


Ken Research announced its latest publication on “India Kitchenware Products Market Outlook to 2020 – Growing Online Distribution Channels and Demand from Nuclear Families to Foster Growth” provides a comprehensive analysis of the kitchenware products market which primarily focuses on cookware, bake ware and glassware products. The report analyzes the kitchenware products market in detail and its segments by distribution channels, by end users, by product categories, by regional demand, by organized and unorganized sector and by rural and urban demand. The market for glassware, bake ware and cookware products have been comprehensively covered in the report with detailed segmentation, SWOT analysis as well as the market share and competitive landscape for major players in cookware, glassware and bakeware. The report also underscores growth drivers and restraints, porter five forces, major mergers and acquisitions along with the online kitchenware space with major entry barriers as well as competitive landscape in online market. The report extensively provides insights on investment required to set up plant in India with detailed company profiles for major players.  The report also includes macroeconomic factors which have been analyzed to determine the future prospects of the Industry.

Till the early eighties, kitchenware in the average Indian home would constitute primarily copper, aluminum and stainless steel utensils; cutleries in the form of tea-cups, saucers and spoons; cookware of aluminum; plastic bottles to store spices, sugar, salt and edible oil. The only sophisticated cookware was perhaps the pressure-cooker. Gradual changes were seen with stainless steel utensils replacing copper and aluminum. The microwave made a grand entry in a number of kitchens in mid-90s, and then newer utensils and storage vessels started forming a vital part of the Indian kitchen. From the traditional to modern kitchens in India, the kitchenware products have always been into existence as a major product category in the market place. Cookware segment has been the major contributor towards the growth trajectory of the overall Kitchenware products market. It mainly includes products such as Pressure cookers, induction cookers and other cookware products which are used in Kitchen. The share of the cookware segment has always been more than 70% across the period FY’2010-FY’2015 and has enhanced from FY’2010 from ~% to ~% during FY’2015.

In terms of the retail formats, the exclusive distributorship is on the decline and the sales through large general merchandisers are increasing because of the western mall shopping culture in the urban areas. There is a need for more specialized stores dealing in the kitchenware products. These can be in the form of large format ‘category-killers or an up-market small size store which deals in specific types of kitchenware products.

According to the research report, the kitchenware products market will grow at a considerable CAGR rate to reach over INR 55 billion by 2020 due to the increasing number of nuclear families and exposure of online distribution channels.

“The manufacturing base of the country is expected to expand in the coming future with the government initiative of promoting India as a manufacturing hub, improving the technological know-how and surging number of Point of Sales both online and Offline.” according to the Research Analyst, Ken Research.


Key Topics Covered in the Report:

Kitchenware Products Market

  • Market Size by Value
  • Market Segmentation by
    • Product Categories
    • Regional Demand
    • Rural and Urban Demand
    • Organized and Unorganized Sector
    • Distribution Channels
    • End User Demand
    • Raw Materials
  • Glassware Market
    • Market Size
    • Market Segmentation
    • SWOT Analysis
    • Market Share
    • Competitive Landscape
    • Future Outlook and Projections
  • Cookware Market
    • Market Size
    • Market Segmentation
    • SWOT Analysis
    • Market Share
    • Competitive Landscape
    • Future Outlook and Projections
  • Bake ware Market
    • Market Size
    • Market Segmentation
    • SWOT Analysis
    • Competitive Landscape
    • Future Outlook and Projections
  • Porter Five Forces
  • Competition and Market Share
  • Growth Drivers and Restraints
  • Investment Model
  • Future Outlook
  • Macro Economic Parameters


Key Products Mentioned in the Report

Cookware Products

Glassware Products

Bake ware Products

Companies Covered in the Report

TTK Prestige

Hawkins Cooker

Borosil Glass

Ocean Glass

Yera Glass




Fab Furnish





Related Reports:

India Furniture Market Outlook to 2018 – Online Furniture Sales Gaining Traction


Ken Research
Ankur Gupta, Head Marketing & Communications

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