INDIA MOBILE TV MARKET AND PAY TV MARKET FUTURE OUTLOOK REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Mobile TV is television viewed on the mobile/handheld devices of the people. It is simply watching Pay TV channels and facilities of Pay TV on mobile phones instead of box television, LCD, LED television sets. These Pay TV facilities can be obtained through various channels like satellite service, digital terrestrial or the internet services. It was estimated that India had ~ million mobile internet users as of FY’2015. It is expected to further reach ~ million users in FY’2016 and 314.0 million mobile internet users by FY’2017. Mobile internet can be used on smart phones only. The smart phones industry in India has been growing at a tremendous rate. Around ~ million smart phones were shipped in India in the second quarter of FY’2015. This was a 44% increase from the second quarter of FY’2014. The smart phone users in India increased from ~ million in 2009 to ~ million in 2014. This clearly represents the increasing demand for the smart phone industry. An increase in the mobile TV market will come only with an increase in the mobile internet users. The providers of Mobile TV apps are telecom companies and a few other brands which provide mobile and broadband subscriptions. A few players in this market include Tata Sky, Dish TV, Bharti Airtel, Reliance Jioinfocomm, Vodafone, Sun TV and Aircel. These encapsulate the various Pay TV channels which are broadcasted on the regular DTH networks. Moreover, the launch of 4G services by service providers like Airtel and Reliance will make it a potentially major market for Pay TV. What have Been the Factors Behind the Growth of Pay TV Market In India ? The media and entertainment industry has been one of the fastest growing sectors in India. Pay TV industry has been divided into 3 major segments on the basis of regulated content provision namely Cable TV, DTH, and IPTV. The introduction of cable TV in the Indian scenario bought with it the perks of viewing multiple channels instead of one single broadcast at a particular time of the day. It has further been divided into two segments which include analog and digital cable TV. The total revenue of Indian pay TV market reached INR ~billion by the end of FY’2015 from INR ~billion in FY’2010. Cable TV occupies nearly ~% of the market share of India pay TV market in terms of number of subscribers. On the other hand the number of DTH subscribers has been noted at ~ million in FY’2015. How Is Cable TV MarkeT Affecting The Pay TV Market? Cable television has been one of the most widely used modes of television viewing in India. It is a method of delivering television programs to the subscribers with the help of radio frequency (RF) signals. These signals are transmitted via coaxial cables or fiber optic cables The most significant aspect of television growth was the passage of the Conditional Access System Bill (CAS) of 2002, which redefined television distribution. This initiative by the government started the switchover to digital connections pan India. Along with this, the ARPUs for the cable TV industry have risen from FY’2010 to FY’2015 achieving a CAGR of ~%. The rise in ARPU has been a result of more expensive digital connections being promoted. The overall cable TV market in terms of revenues has observed a CAGR of approximately ~% during Key Topics Covered in the Report: India Pay TV Market Size by Revenues Number of Subscribers Market Segmentation by Technology Regional Demand Source of Revenue India Cable TV Market Size by Revenues Number of Subscribers India Cable TV Market Segmentation by Technology Regional Demand India DTH Market Size by Revenues Number of subscribers India DTH Market Segmentation by Regional Demand India IPTV Market Size by Revenues Number of Subscribers India IPTV Market Segmentation by Regional Demand Trends and Development SWOT Analysis Competition and Market Share Government Regulations Growth Drivers Issues and Challenges Future Outlook Analyst Recommendations Macro Economic Parameters Related Reports: Asia IPTV Industry Outlook to 2016 – Lower Installation Cost Driving the Future Growth North America IPTV Industry Outlook 2016 – Rising Competition between Cable Operators And Telecos Global IPTV Industry Outlook To 2016 – Favorable Prospects with Rapid Broadband Infrastructure Deployment In Asia Contact: Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Tags: Cable TV players Competitive Advantage, Competition Strategies Players Pay TV India, DTH Market India, India ARPU Pay TV, India Pay TV Market, India Pay TV Players Market Share, India TV Household Statistics, Internet Protocol TV market, Mobile TV Market Subscribers India, Revenue Dish TV India, Segment Analysis Direct to Home, SWOT Analysis Pay TV, Trends Development India Pay TV