The Pay TV Revenues are Expected to Increase to at a CAGR of 17.2% from 2015-2020

The Indian Pay TV Industry has been on a growth trajectory ever since the introduction of cable TV in India. The share of advertisement revenues in the overall revenues of pay TV declined steadily through the five years in consideration. Pay TV industry has been divided into 3 major segments on the basis of regulated content provision namely Cable TV, DTH, and IPTV. The introduction of cable TV in the Indian scenario bought with the perks of viewing multiple channels instead of one single broadcast at a particular time of the day. It has further been divided into two segments which include analog and digital cable TV.

The revenue streams for the Pay TV industry can be broadly classified into advertisement revenues and subscription revenues. The subscription revenues are garnered from the consumers subscribing to the services of the pay TV network. The subscribers pay a fixed fee for connecting to a particular category of pay TV connection. Apart from the fixed fee, a variable monthly fee is charged from the users. Subscription revenues are therefore the sum of the fixed fee and the monthly rental charged from the users.

The major players in the Indian cable TV market include Hathway, Den Network and Siti Cable. Hathway has the highest share in digital subscriptions while the highest share of total subscriptions lies with Den Networks. Siti Cable ranks third in both the cases.

Along with the number of subscribers, the ARPU of the DTH industry has also increased over the years. The pricing packages of the DTH subscription have also increased in the six year period from FY’2010 to FY’2015 with a rising subscriber base. As a result the profits of the DTH industry have been increased significantly over this period.

The global internet utilization has witnessed a surge in the recent past and is further expected to further over the next five years. The growing trend in internet utilization has led to a lot of new technologies and facilities that were previously not available. The use of internet has seen the growth of leisure consumption amongst the masses. Internet has brought a technological revolution and has completely modified the viewership behavior.

Being the leading source of entertainment, the Pay TV industry is bound to increase in size in the future. The growth in subscription revenues has expanded the Pay TV industry further. The subscription revenues are bound to increase in the future with the increase in the distribution of new technology. It has been observed that majority of the digital cable customers of the top five MSOs belong to the urban areas. On the other hand, the DTH customers with the top 6 players belong to rural areas. Hence there is a possibility that with Phase 3 and 4 being initiated, the DTH industry will get a larger boost in the rural areas.

For more information on the market research report please refer to the below mentioned link:

https://www.kenresearch.com/media-and-entertainment/tv-radio-and-broadcasting/india-paytv-market-research-report/3300-94.html

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Ken Research
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Ankur@kenresearch.com
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